Missouri Cannabis Sales

Apr, 2024

Cannabis Market Data

Overview

Missouri's cannabis market is experiencing nuanced dynamics with a slight contraction in recent months. April 2024 saw a decrease in total sales by 4.4% month-over-month, settling at $119.16 million. Despite this dip, the market has shown resilience with a year-over-year sales decline of just 1.6%. Average item prices have also seen a reduction, moving from $30.46 in March 2024 to $28.96 in April 2024. This price adjustment could be a response to consumer demand and market competition.

The state's cannabis industry is not uniform in its performance. While some categories have faced setbacks, others have thrived. For instance, the Pre-Roll category has demonstrated significant growth, particularly in the Connoisseur / Infused segment, which suggests a consumer preference for premium and specialized products. This trend is a deviation from the overall market's performance, indicating a potential niche for brands to explore and capitalize on.

Get More Data

$119.15M

Apr, 2024

Sales

-1.6 %

Year Over Year

Growth

Data Snapshot May 03, 2024

Market Comparison

When comparing Missouri to other states, it's evident that the market dynamics vary significantly. For instance, Michigan (MI) has a much larger market size with April 2024 sales reaching $281.56 million. However, Missouri's average item price is higher at $28.96 compared to Michigan's $11.58, which could indicate a market with a focus on premium products. Growth rates also differ, with Michigan experiencing a year-over-year growth of 14.4% in sales, contrasting with Missouri's slight decline.

Here's how Missouri compares to a selection of other states:

Get More Data

Missouri Weed Prices

Flower (Gram)

$21.46

4.20%

Flower (Eighth)

$28.82

4.20%

Edible (10mg)

$18.65

4.20%

Concentrate (Gram)

$35.92

4.20%

Top Strain

Florida Kush

| State | Total Sales (April 2024) | MoM Sales Growth | YoY Sales Growth | Avg. Item Price (April 2024) | |-------|--------------------------|------------------|------------------|------------------------------| | [MO](https://www.headset.io/markets/missouri) | $119.16M | -4.4% | -1.6% | $28.96 | | [MI](https://www.headset.io/markets/michigan) | $281.56M | -2.5% | 14.4% | $11.58 | | [IL](https://www.headset.io/markets/illinois) | $168.79M | -1.9% | 5.5% | $31.13 | | [CO](https://www.headset.io/markets/colorado) | $103.82M | -6.3% | -9.6% | $15.68 |

Data Snapshot May 03, 2024

Category Performance

Flower

54.39

-10.2

Vapor Pens

27.01

15.7

Edible

16.52

-5.4

Pre-Roll

12.66

36.3

Concentrates

6.6

-15.7

Beverage

1.07

-16.4

Topical

0.47

-23.0

Capsules

0.26

-48.0

Tincture & Sublingual

0.17

-29.2

The Pre-Roll category in Missouri stands out with its robust growth, especially in the Connoisseur / Infused segment. This segment has seen a staggering year-over-year sales growth of 341.7% and a unit growth of 489.4%. The average item price in April 2024 was $18.99, a slight decrease from the previous month, yet the segment continues to flourish. Here's a closer look at the segment's performance and the top brands driving its success:

| Segment | Avg. Item Price (April 2024) | Total Sales (April 2024) | Total Units (April 2024) | |---------|------------------------------|--------------------------|--------------------------| | Connoisseur / Infused | $18.99 | $3,212,448 | 169,136 | | Brand | Total Sales (October 2023) | Total Units (October 2023) | Avg. Item Price (October 2023) | |-------|----------------------------|----------------------------|--------------------------------| | [FUBAR (MO)](https://www.headset.io/brands/fubar-mo) | $483,629 | 25,211 | $19.18 | | [TWAX](https://www.headset.io/brands/twax) | $468,705 | 20,167 | $23.24 | | [Good Day Farm](https://www.headset.io/brands/good-day-farm) | $193,466 | 10,266 | $18.85 |

Get More Data

Data Snapshot May 03, 2024

Top Cannabis Brands in Missouri

Wyld

Camino

Wana

Select

Rove

Illicit / Illicit Gardens

Explore All Brands

Market Trends

Product Category Market Share In Missouri

Monthly Cannabis Sales

Historical Cannabis Sales In Missouri

Missouri Cannabis Reports

Report

October 17, 2023

Missouri's Growing Adult Use Market

Missouri's adult-use cannabis market, initiated in February, rapidly grew to become the sixth-largest in the US with sales of $953M by September 2023. The state's cannabis prices are notably higher than the national average, with Missouri having fewer brands, indicating less competition. Despite its rapid growth, the state presents untapped opportunities, especially in the Pre-Rolls category, and businesses are advised to strategize for sustainable growth and potential future challenges.

Read Report

Missouri Cannabis News

Blog

October 3, 2023

Top Selling Cannabis Brands Fuel Missouri's Thriving Market in September 2023

Missouri’s cannabis market shines bright with a total valuation of $118.6 million as of September 2023, despite a minor 0.4% dip from the previous month.

Read Blog Post

Blog

July 21, 2023

Navigating Missouri’s med to rec transition with Headset Bridge

Teal Cannabis Co., a recent adopter of Bridge, tells us why the inventory management software is so vital to their business and continued success, especially amidst Missouri’s recent med to rec transition.

Read Blog Post

Blog

February 8, 2023

Missouri's first recreational weekend

Headset examines the first weekend of recreational cannabis sales in Missouri, analyzing the growth in sales compared to historical data.

Read Blog Post

Emerging

Get More Missouri Cannabis Market Data

Sign-up to track retail sales, product market share, and see today’s best selling cannabis products.