Ohio Cannabis Sales
Apr, 2024
Overview
The Ohio cannabis market has been experiencing a dynamic landscape, with the most recent data indicating a slight contraction in sales. In April 2024, the state saw a decrease in total sales to $37.45 million, down 2.9% from the previous month. This downturn is also reflected in the year-over-year sales growth, which plummeted by 16.8%. Despite this, the average item price in Ohio has seen a reduction from $41.78 in April 2023 to $34.10 in April 2024, potentially indicating a market adjustment to consumer price sensitivity or an increase in market competition.
The number of total units sold in April 2024 showed a contrasting trend with a 6.5% increase month-over-month, suggesting that while consumers are buying more units, they are spending less overall. This could be attributed to a shift in consumer preferences or the introduction of more affordable product options. The market's evolution is further characterized by the average item price fluctuation, which has been on a downward trend, making cannabis products more accessible to a broader range of consumers.
Apr, 2024
Sales
Year Over Year
Growth
Market Comparison
When comparing Ohio to other states, it's evident that Ohio's market size is smaller, with states like California and Michigan leading in sales at $358.69 million and $281.56 million, respectively. Ohio's growth rates are also divergent, with the state experiencing a decline in sales growth while states like Illinois and Maryland are seeing substantial year-over-year growth at 5.5% and 135.4%, respectively.
Pricing in Ohio remains higher than in most other states, with an average item price of $34.10 compared to states like Oregon and Washington, where prices are $13.29 and $12.67, respectively. This could be due to a variety of factors including market maturity, regulatory differences, and consumer purchasing power.
Ohio Weed Prices
Category Performance
Focusing on the Flower category, which encompasses various segments, we observe a mixed performance. The Hybrid segment, despite a decrease in average item price from $48.94 in April 2023 to $37.77 in April 2024, has shown resilience with a moderate 10.7% YoY sales drop but a 15.7% increase in units sold. This indicates a sustained consumer interest in Hybrid strains, possibly due to their balanced effects.
Within the Flower category, the Specialty / Infused segment stands out with a significant increase in sales and units sold, suggesting a growing consumer interest in these products. The top brand in the Hybrid segment for October 2023 was Klutch Cannabis, with total sales of $1.41 million and an average item price of $61.66. This brand, along with others like Seed & Strain Cannabis Co. and Buckeye Relief, is leading the market, indicating brand loyalty and preference within the state.