Oregon Cannabis Sales
Apr, 2024
Overview
The Oregon cannabis market has demonstrated a resilient growth pattern, with the latest figures indicating a total sales revenue of $83.3 million in April 2024, marking a 1.1% month-over-month increase and a 1.2% year-over-year growth. The average item price has seen a slight decrease to $13.29, suggesting a market that is increasingly competitive and possibly more accessible to consumers. Despite fluctuations in the market, Oregon's cannabis industry has maintained a consistent growth trajectory, underpinned by a diverse range of products and a steady consumer base.
Pricing dynamics within the state reveal a consumer preference for value, as evidenced by the average item price trends. The market's ability to adapt to consumer demand is reflected in the sales growth rates, which, although modest, indicate a stable market environment. The state's regulatory framework and the industry's responsiveness to consumer trends are likely contributing factors to the sustained market performance.
Apr, 2024
Sales
Year Over Year
Growth
Market Comparison
When comparing Oregon to other markets in the country, it's evident that Oregon's average item price is one of the lowest, at $13.29, which is significantly lower than the national average. For instance, Illinois has an average item price of $31.13, highlighting Oregon's competitive pricing strategy. In terms of growth, Oregon's year-over-year sales growth of 1.2% is modest compared to Maryland's staggering 135.4%, yet it remains positive in a challenging economic context.
Oregon Weed Prices
Category Performance
Focusing on the Pre-Roll category, which has shown a notable trend with a 12.3% year-over-year sales growth and a 13.3% increase in units sold, we can delve deeper into its segments. The Connoisseur / Infused segment stands out with a significant 30.7% YoY sales growth and a 35.7% increase in unit sales, suggesting a growing consumer interest in premium and specialty products.