Buddies

In California, Buddies has shown a consistent performance across several categories, with notable standings in Capsules, Topicals, and Vapor Pens. The brand maintained a steady rank within the top 6 for Capsules from January to April 2024, even improving to rank 5 in April, indicating a strong presence in this category. However, in the Concentrates category, they struggled to stay within the top 30, fluctuating from rank 33 in January to 44 in March, then slightly improving to rank 34 by April. This volatility suggests challenges in capturing a more significant market share within the Concentrates space. On the other hand, their Topicals category performance was impressive, consistently holding the 3rd rank over the four months, highlighting a solid market position. The Vapor Pens category saw a slight decline from rank 19 in January to rank 24 by April, which might raise concerns about increasing competition or changing consumer preferences in this segment.

Looking at Oregon and Washington, Buddies demonstrates a strong foothold, especially in the Vapor Pens category. In Oregon, Buddies led the Vapor Pens category, securing the 1st rank from January to March and slightly dropping to 2nd in April. This dominant position is a testament to the brand's strong consumer loyalty and product quality in the Oregon market. Meanwhile, in Washington, the brand's Vapor Pens category showed resilience, maintaining positions within the top 20 from January to April. The slight improvement from rank 17 in February to rank 15 in April suggests a positive trajectory amidst competitive pressures. The performance in Oregon's Concentrates category also reflects a competitive stance, with rankings improving significantly from 12th in January to 7th in February, though experiencing some fluctuation in the following months. This data underscores Buddies' varying degrees of market strength across different states and categories, with particular success in the Vapor Pens category across the board.