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Apr-2024
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Overview
Market Insights Snapshot
Hellavated's performance across various categories and states shows a mixed but generally positive trend. In Maryland, the brand's Vapor Pens category has seen a significant upswing, moving from the third position in January 2024 to leading the category by April 2024, with sales increasing from 1,389,401 in January to 1,804,929 in April, indicating a strong market presence and consumer preference. Contrastingly, in Michigan, Hellavated's Vapor Pens category did not rank in the top 30 until April 2024, when it debuted at rank 76, suggesting challenges in penetrating this market or a recent launch. This stark difference in market performance underscores the variable nature of brand success across different regions.
In Oregon and Washington, Hellavated has shown strong and consistent performance in the Pre-Roll and Vapor Pens categories. In Oregon, the brand's Pre-Roll category improved from the 6th position in January 2024 to the 4th by April, with sales peaking at 411,126. Similarly, in Washington, the Pre-Roll category climbed from 5th to 3rd position during the same period, reflecting solid consumer loyalty and brand strength in these states. However, the brand's Edible category in Oregon saw its ranking remain stable from January to March but was not in the top 30 by April 2024, indicating a potential area for growth or reevaluation. These insights into Hellavated's performance across different states and categories highlight areas of strength as well as opportunities for expansion and improvement.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Maryland, Hellavated has shown a notable upward trajectory in its market position, culminating in securing the top rank by April 2024. Initially positioned below Select, the leading brand in January through March, Hellavated's consistent sales growth allowed it to surpass Select by April, despite Select's strong sales figures. This shift not only signifies Hellavated's increasing market share but also highlights its ability to engage and expand its consumer base effectively. Furthermore, Hellavated's performance relative to other competitors, such as AiroPro, which also showed fluctuations in rank but remained behind Hellavated, underscores Hellavated's robust market presence and competitive edge. The brand's ascent to the top rank, driven by significant sales increases, suggests a growing consumer preference and loyalty, positioning Hellavated as a formidable competitor in Maryland's Vapor Pens market.
Notable Products
In April 2024, Hellavated's top-performing product was the Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) with sales reaching 25,264 units, marking it as the month's highest seller in the Pre-Roll category. Following closely, the Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) secured the second spot, indicating a consistent preference for the Juicy Stickz line. Notably, the Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g), which led sales in the previous two months, dropped to third place, showcasing a shift in consumer preferences within Hellavated's offerings. The rankings of Juicy Sticks - Strawberry Haze and Juicy Stickz - Raspberry Haze Infused Pre-Rolls remained unchanged at fourth and fifth respectively, suggesting stable demand for these flavors. This analysis highlights a notable performance by the Juicy Stickz line, underlining its dominance in Hellavated's product range for April 2024.
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