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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, STIIIZY’s mix concentrated further in Vapor Pens at 51.70% share, even as Vapor Pens sales fell 11.89% year over year and inched up 1.14% month over month; Pre-Roll held 26.69% share with sales up 2.49% YoY and 0.78% MoM. Flower expanded to 17.44% share with sales rising 25.23% YoY and 7.39% MoM, while Concentrates slipped to 2.79% share with a 24.72% YoY decline but a 6.21% MoM lift; Edible contracted to 1.38% share with sales down 15.44% YoY and 13.95% MoM. The pattern implies a pivot where growth in Flower and incremental Pre-Roll gains are partially offsetting the Vapor Pens YoY drag, stabilizing month-over-month momentum despite a brand-level YoY sales decline of 3.83% and a 2.01% YoY drop in average price to $19.00.
These shifts suggest STIIIZY is leaning into inhalable breadth to defend its position in California Vapor Pens, where it holds rank 1, by pairing a 1.14% MoM rebound in its core with faster-growing adjacent formats like Flower at 7.39% MoM and Pre-Roll at 0.78% MoM. With Vapor Pens down 11.89% YoY and Concentrates down 24.72% YoY, the brand’s category hedge now relies on Flower’s 25.23% YoY surge and Pre-Roll’s 2.49% YoY increase; this mix rebalancing implies a pricing-and-assortment strategy focused on volume capture in inhalables while deemphasizing Edible, which fell 13.95% MoM and 15.44% YoY, to preserve overall share and rank in its lead category.
Competitive Landscape
STIIIZY sits at rank #1 in CA Vapor Pens in May 2026, unchanged from #1 a year ago, and it also held #1 three months ago; this steady #1-to-#1 YoY position contrasts with Jetty Extracts climbing from #5 to #3 while Plug Play slipped from #3 to #4. Meanwhile, Raw Garden held #2 YoY with a 14.7% sales increase as CAKE she hits different fell from #4 to #5 with a 17.3% sales decline, indicating that STIIIZY’s unchanged #1 rank amid upward pressure from a 40.6% YoY sales surge at Jetty Extracts and downward moves by Plug Play implies durable category leadership concentrated at the top even as mid-tier positions reshuffle.
Notable Products
Magic Melon BDT Distillate Stiiizy Pod (1g) posted the standout month with a +9.0% MoM gain and climbed to rank 5, while Blue Dream Distillate STIIIZY Pod (1g) slipped 2.0% MoM yet held rank 1. Vapor Pens dominate the slate with seven of the top ten SKUs, and within that set Blue Burst BDT Distillate STIIIZY Pod (1g) rose 2.7% MoM at rank 3 as Skywalker OG CDT Distillate STIIIZY Pod (1g) fell 3.8% MoM at rank 4. The 40's - Blue Dream Infused Pre-Roll 5-Pack (2.5g) in Pre-Roll inched up 1.0% MoM to rank 2, contrasting with flat-to-null movement among other Pre-Roll entries, and it was the only top item to pair a rank 2 position with more than $650,000 in May 2026 sales. The pattern implies STIIIZY is consolidating share around Vapor Pens with selective Pre-Roll support, leaning into flavor-driven BDT pods to offset softness in legacy CDT pods.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
