Ontario Cannabis Sales

Jun, 2025
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Cannabis Market Data

Overview

Ontario's cannabis market continues to exhibit robust growth and dynamic pricing trends. As of June 2025, the province reported a significant year-over-year sales growth of 16.0% and an even more impressive unit growth of 21.6%. This indicates not only an increase in consumption but also an expanding consumer base. The average item price in Ontario has slightly decreased from May 2025 to June 2025, moving from CAD 21.21 to CAD 21.16. This slight reduction in price, coupled with substantial growth in sales and units, suggests a market that is becoming increasingly efficient and possibly benefiting from economies of scale.

The market's resilience is further underscored by its performance relative to other provinces. Despite a month-over-month sales decline of 2.2%, which is in line with seasonal trends observed across the country, Ontario outpaces other regions with its aggressive year-over-year gains. This growth is supported by a diverse product offering and a strong consumer demand that continues to thrive despite economic fluctuations.

$183.54M

Jun, 2025

Sales

16 %

Year Over Year

Growth

Data Snapshot Jul 03, 2025

Market Comparison

When comparing Ontario's cannabis market to other provinces like Alberta (AB), British Columbia (BC), and Saskatchewan (SK), Ontario leads in both market size and growth rates. For instance, Ontario's total sales in June 2025 were CAD 183.58 million, significantly higher than BC's CAD 66.78 million and even more so compared to SK's CAD 20.18 million. This disparity highlights Ontario's dominant position in the Canadian cannabis market.

The growth rates in Ontario also surpass those in other provinces, with a year-over-year sales growth of 16.0% compared to 4.7% in AB and 3.9% in BC. This indicates a more rapidly expanding consumer base and possibly more effective market penetration strategies in Ontario.

Ontario Weed Prices

Product
Jun, 2025
YoY
Flower (Gram)
$9.30
Flower (Eighth)
$24.46
Edible (10mg)
$4.57
Concentrate (Gram)
$32.15
Top Strain
GMO Cookies
Data Snapshot Jul 03, 2025

Category Performance

Category
Jun, 2025
YoY
$
63.66
M
12.5
%
$
62.56
M
20.4
%
$
33.05
M
19.7
%
$
8.79
M
4.5
%
$
6.4
M
16.4
%
$
4.24
M
8.4
%
$
2.35
M
38.2
%
$
0.58
M
11.5
%

Focusing on the Pre-Roll category in Ontario, it's evident that this segment is outperforming the general market trend with a year-over-year sales growth of 20.5% and unit growth of 25.9%. Within this category, the 'Hybrid - Single Strain' segment shows exceptional performance with a 27.9% increase in sales and a 36.0% rise in units sold year-over-year. This segment's success can be attributed to its popularity and the consumer's preference for specific cannabis experiences.

| Brand | Total Sales (CAD) | Total Units Sold | Average Item Price (CAD) | |-------|-------------------|------------------|--------------------------| | [Back Forty / Back 40 Cannabis](https://www.headset.io/brands/back-40-cannabis) | 1,462,682 | 74,624 | 19.60 | | [Carmel](https://www.headset.io/brands/carmel) | 1,172,812 | 54,706 | 21.44 | | [MTL Cannabis](https://www.headset.io/brands/mtl-cannabis) | 1,017,577 | 59,618 | 17.07 | | [Tribal](https://www.headset.io/brands/tribal) | 955,370 | 35,113 | 27.21 |
Market Trends

Product Category Market Share In Ontario

Monthly Cannabis Sales

Historical Cannabis Sales In Ontario

Ontario Cannabis Reports

Report
June 27, 2023

Canadian cannabis overview: a look at the last 5 years of recreational sales

This report provides insight into sales growth, pricing, brand development, and product innovation within Canada.
Report
January 4, 2022

A high-level overview of the Ontario cannabis market

In this report, we will explore trends and behaviors of cannabis consumers in Ontario by analyzing different age groups and identifying growth and changes in…
Report
February 9, 2021

Canada cannabis sales: A close look at recent trends

his report explores sales trends in Canada, specifically sales since November 2020.

Ontario Cannabis News

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Canadian

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