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Apr-2024
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Overview
Market Insights Snapshot
General Admission has demonstrated a strong performance across multiple categories and states, particularly in the Pre-Roll and Vapor Pens categories. In Alberta, British Columbia, Ontario, and Saskatchewan, the brand consistently ranked in the top positions from January to April 2024. Notably, in the Pre-Roll category, General Admission maintained the number one rank across all these provinces, showcasing its dominant position in this segment. However, in the Vapor Pens category, while still performing strongly, there was a slight fluctuation in rankings, particularly in Alberta and Ontario, where the brand saw a slight dip in rank from February to April, indicating a more competitive environment or changes in consumer preferences within this category.
Looking closer at the sales figures, General Admission's Pre-Roll category experienced a significant volume of sales, with notable figures such as over 3.7 million in January 2024 sales in Alberta alone. This trend of high sales volume continued across other provinces and months, underscoring the brand's strong market presence and consumer demand for their Pre-Roll products. In contrast, the Vapor Pens category, despite a slight fluctuation in rankings, also showed resilience and a strong consumer base, with sales figures reflecting a steady demand. For instance, in Saskatchewan, the brand managed to hold the number one position from January to April 2024, despite a drop in sales figures in April compared to the previous months. This indicates a solid foothold in the market but also highlights the need to monitor shifts in consumer preferences and competitive dynamics closely.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, General Admission has maintained its leading position from January to April 2024, showcasing a consistent hold on the market despite fluctuations in sales volumes. Its closest competitors, Back Forty / Back 40 Cannabis and Jeeter, have shown notable movements in the same period. Back Forty / Back 40 Cannabis, initially trailing behind General Admission, experienced a slight dip in rank from February to April, moving from second to third place, despite maintaining relatively stable sales figures. On the other hand, Jeeter, not ranking in the top 20 for the first two months, made a significant leap to fifth place in April, with a substantial increase in sales, indicating a rapid gain in market share. This dynamic suggests that while General Admission continues to lead in sales and rank, the market is competitive, with significant shifts among the top contenders that could challenge its dominance over time.
Notable Products
In April 2024, General Admission's top-selling product was Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g) within the Pre-Roll category, maintaining its number one rank from previous months with sales figures reaching 103,488. Following closely, Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) also in the Pre-Roll category, secured the second position, showing a consistent performance with a slight improvement in rank from February to April. The third spot was held by Tiger Blood Distillate Cartridge (0.95g) from the Vapor Pens category, which displayed stable popularity by holding onto the third rank across February to April. Taster Kief Coated Distillate Infused Pre-Roll 3-Pack (1.5g) remained in fourth place, indicating steady demand for this product. Notably, Razzilicious Infused Pre-Roll 5-Pack (2.5g) made a significant entry into the top five in March and maintained its position in April, highlighting a growing interest in this product.
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