Cannabis Market Overview December 2020

Welcome to our monthly cannabis market overview.

Here are five key metrics from the previous month to provide you with a pulse check on legal cannabis markets. This quick read will present data on total sales, year over year growth, basket count, and more. You'll find a few shout-outs for brands & companies that achieved something noteworthy as well. You can also keep track of these insights for free when you sign up for Insights Pulse.

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‍Metric Definitions

• Total sales = the total amount of sales for the month.
• YoY sales growth = calculates the percentage change in total sales from the same month last year.
• Basket count = is the total amount of transactions for the month.
• Average basket = total revenue divided by the total number of transactions.
• Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
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The Alberta cannabis market

Solei owned 4% of the Vapor Pen market within Alberta in November. Vapor Pens make up close to 43% of Solei's sales, which also receives sales from four other categories.

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PROVINCE:

Alberta

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‍TOTAL SALES:

‍$52.7M CAD

‍

YOY SALES GROWTH:

‍76%

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AVERAGE BASKET:

‍$43.36 CAD

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COUNT OF BASKETS:

‍1.2M

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BRAND CONCENTRATION:

‍41%

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The British Columbia cannabis market

Watch out for Haven St. Gummies! They hit the market in October and owned 2% of the Edible market in British Columbia that same month.

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PROVINCE:

‍British Columbia

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TOTAL SALES:

‍$38.5M CAD

‍

YOY SALES GROWTH:

‍197%

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AVERAGE BASKET:

‍$44.55 CAD

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COUNT OF BASKETS:

‍.8M

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BRAND CONCENTRATION:

‍N/A

The California cannabis market

STIIIZY was the top ranked brand in the California market with 85% of their market share coming from Cartridge sales in November.

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STATE:

‍California

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TOTAL SALES:

‍$337.7M USD

‍

YOY SALES GROWTH:

‍14%

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AVERAGE BASKET:

‍$65.85 USD

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COUNT OF BASKETS:

‍5.1M

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BRAND CONCENTRATION:

‍25%

The Colorado cannabis market

Public Utility entered the Colorado market in April 2020 and has already gathered 2.4% of the market share within the Flower category this November.

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STATE:

‍Colorado

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TOTAL SALES:

$161.2M USD

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YOY SALES GROWTH:

‍40%

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AVERAGE BASKET:

‍$59.50 USD

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COUNT OF BASKETS:

‍2.7M

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BRAND CONCENTRATION:

28%

The Illinois cannabis market

‍

STATE:

‍Illinois

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TOTAL SALES:

‍$108.4M USD

‍

YOY SALES GROWTH:

‍330%

‍

AVERAGE BASKET:

‍$113.80 USD

‍

COUNT OF BASKETS:

‍.9M

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BRAND CONCENTRATION:

N/A

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The Massachusetts cannabis market

‍

STATE:

Massachusetts

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TOTAL SALES:

‍$80.9M USD

‍

YOY SALES GROWTH:

‍76%

‍

AVERAGE BASKET:

‍$91.89 USD

‍

COUNT OF BASKETS:

‍.8M

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BRAND CONCENTRATION:

‍N/A

The Michigan cannabis market

‍

STATE:

‍Michigan

‍

TOTAL SALES:

‍$102.6M USD

‍

YOY SALES GROWTH:

‍N/A

‍

AVERAGE BASKET:

‍$83.13 USD

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COUNT OF BASKETS:

1.2M

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BRAND CONCENTRATION:

‍N/A

The Nevada cannabis market

After a decrease in sales in September, Rove has been back on the rise in the last two months and has seen a month over month increase from October to November of 16%.

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STATE:

‍Nevada

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TOTAL SALES:

‍$64.9M USD

‍

YOY SALES GROWTH:

‍14%

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AVERAGE BASKET:

‍$64.88 USD

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COUNT OF BASKETS:

‍1M

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BRAND CONCENTRATION:

‍33%

The Ontario cannabis market

Original Stash was ranked number 1 in Concentrates within ON in October with an increase of over 200% in sales from September to October.

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PROVINCE:

‍Ontario

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TOTAL SALES:

‍$62M CAD

‍

YOY SALES GROWTH:

‍125%

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AVERAGE BASKET:

‍$50.38 CAD

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COUNT OF BASKETS:

‍1.2M

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BRAND CONCENTRATION:

‍N/A

The Oregon cannabis market

White Label Extracts owned close to 9% of the Concentrates market share within Oregon in November with their largest segments being Shatter and Honeycomb/Crumble, which made up about 50% of their sales this November.

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STATE:

‍Oregon

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TOTAL SALES:

‍$96.1M USD

‍

YOY SALES GROWTH:

‍39%

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AVERAGE BASKET:

‍$40.10 USD

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COUNT OF BASKETS:

‍2.3M

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BRAND CONCENTRATION:

‍24%

The Saskatchewan cannabis market

Deep Space owned the majority (26%) of the Beverage market in October in Saskatchewan with month over month sales between September to October being flat, while some of their competitors in the beverage space saw a decrease in sales.

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PROVINCE:

‍Saskatchewan

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TOTAL SALES:

‍$13M CAD

‍

YOY SALES GROWTH:

‍78%

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AVERAGE BASKET:

‍$46.38 CAD

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COUNT OF BASKETS:

‍.2M

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BRAND CONCENTRATION:

‍N/A

The Washington cannabis market

Major was ranked number one in the Beverage category within Washington with an impressive 53% market share in November and continues to grow with a 16% increase in sales between October and November.

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STATE:

‍Washington

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TOTAL SALES:

‍$120.1M USD

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YOY SALES GROWTH:

‍24%

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AVERAGE BASKET:

‍$33.76

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COUNT OF BASKETS:

‍3.5M

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BRAND CONCENTRATION:

‍22%