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Ontario Cannabis Sales
Mar, 2026
Overview
Ontario remains the largest cannabis market in Canada, with March 2026 sales reaching $168.4 million and over 7.7 million units sold. Despite a slight year-over-year dip in both sales (-3.5%) and units (-4.9%), the province posted a robust 12.2% month-over-month sales growth and a 13.9% increase in units sold, signaling renewed momentum. Average item prices in Ontario have stabilized at $21.80, down slightly from the previous month, reflecting competitive pricing and ongoing value-seeking behavior among consumers.
While the market has matured, Ontario's size and diversity continue to drive innovation and competition. The recent uptick in monthly growth suggests that new product launches, evolving consumer preferences, and retail expansion are helping to offset broader market headwinds. Price sensitivity remains a key factor, with brands and retailers leveraging promotions and differentiated offerings to capture share.
Mar, 2026
Sales
Year Over Year
Growth
Market Comparison
Ontario's market dwarfs other provinces, accounting for more than double the sales of British Columbia and Alberta. However, while Ontario saw a -3.5% YoY sales decline, British Columbia posted a 41.6% YoY increase, and Alberta’s sales dipped by -4.3%. Saskatchewan, though much smaller, managed a 6.2% YoY gain. Ontario's average item price ($21.80) is in line with other major provinces, suggesting price is not the primary driver of recent growth differences.
Ontario Weed Prices
Category Performance
Among all categories, Pre-Rolls are outperforming the broader market, with $53.6 million in sales for March 2026 and a strong 16.2% month-over-month growth. Unlike most categories, Pre-Rolls also posted positive year-over-year growth (+2.2% in sales, +7.0% in units), highlighting their growing popularity. The segment breakdown reveals especially rapid growth in Indica - Single Strain and Sativa - Single Strain Pre-Rolls, both showing double-digit MoM growth and significant YoY gains.
Top Cannabis Brands in Ontario
Product Category Market Share In Ontario
Historical Cannabis Sales In Ontario
Ontario Cannabis Reports
Canadian cannabis overview: a look at the last 5 years of recreational sales
A high-level overview of the Ontario cannabis market
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Canada cannabis sales: A close look at recent trends
Ontario Cannabis News
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A look at last year's 4/20
Get More Ontario Cannabis Market Data