Ontario Cannabis Sales

Mar, 2025
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Cannabis Market Data

Overview

The cannabis market in Ontario has shown a complex pattern of growth and pricing dynamics. As of March 2025, Ontario reported total cannabis sales amounting to $150.9 million, with an average item price of $21.45. This reflects a slight month-over-month sales growth of 9.5% and a unit growth of 9.8%. However, year-over-year sales have declined by 2.6%, even though unit growth saw a marginal increase of 1.1%. This indicates a challenging environment where although more units are being sold, the overall revenue is decreasing, possibly due to falling prices or changing consumer preferences.

In contrast to the slight decline in year-over-year sales, the average item price in Ontario has seen a decrease from the previous year, moving from $22.25 to $21.45. This reduction in price could be a factor in the increased unit sales, suggesting that consumers are responsive to price changes in this market.

$150.84M

Mar, 2025

Sales

-2.6 %

Year Over Year

Growth

Data Snapshot Apr 03, 2025

Market Comparison

Comparing Ontario to other provinces, Alberta (AB) and British Columbia (BC) show different trends. Alberta reported sales of $80.2 million with a year-over-year growth of 4.6%, and BC reported $72.1 million with a significant year-over-year growth of 15.9%. Both provinces have higher growth rates compared to Ontario's decline, indicating more robust market conditions or effective market strategies that could be analyzed for potential application in Ontario.

In terms of pricing, Ontario's average item price is slightly lower than Alberta's $21.43 and higher than BC's $21.2, suggesting a middle ground in pricing strategies among the top-selling provinces. This comparative analysis highlights the unique position of Ontario in the national cannabis market and suggests areas for strategic adjustments to enhance market performance.

Ontario Weed Prices

Product
Mar, 2025
YoY
Flower (Gram)
$9.46
Flower (Eighth)
$24.54
Edible (10mg)
$4.62
Concentrate (Gram)
$32.62
Top Strain
GMO Cookies
Data Snapshot Apr 03, 2025

Category Performance

Category
Mar, 2025
YoY
$
54.83
M
-7.1
%
$
45.25
M
0.1
%
$
29.49
M
4.2
%
$
7.91
M
-10.7
%
$
5.56
M
-1.1
%
$
3.34
M
-4.6
%
$
2.11
M
19.9
%
$
0.51
M
-1.9
%

The Flower category in Ontario presents an interesting case. Despite the overall market's struggle with declining year-over-year revenue, the Flower category has maintained a relatively high average item price at $42.84, though it has seen a significant year-over-year sales decline of 7.1% and a unit decline of 9.7%. This suggests a decrease in consumer demand or possibly shifts in consumer preferences within the cannabis market segments. To further analyze this category, including segment performance and brand leadership, additional data on segment sales and top brands would be beneficial.

Market Trends

Product Category Market Share In Ontario

Monthly Cannabis Sales

Historical Cannabis Sales In Ontario

Ontario Cannabis Reports

Report
June 27, 2023

Canadian cannabis overview: a look at the last 5 years of recreational sales

This report provides insight into sales growth, pricing, brand development, and product innovation within Canada.
Report
January 4, 2022

A high-level overview of the Ontario cannabis market

In this report, we will explore trends and behaviors of cannabis consumers in Ontario by analyzing different age groups and identifying growth and changes in…
Report
February 9, 2021

Canada cannabis sales: A close look at recent trends

his report explores sales trends in Canada, specifically sales since November 2020.

Ontario Cannabis News

User rating
ON
Canadian

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