Nevada Cannabis Sales
Oct, 2025
Overview
Nevada's cannabis market has experienced a period of volatility over the past two years, with total monthly sales fluctuating between $54 million and $71 million. As of October 2025, the market generated approximately $56.2 million in sales, reflecting a modest month-over-month growth of 2.6% but a year-over-year decline of 3.5%. This pattern of slight monthly gains paired with annual contraction suggests the market is stabilizing after a period of contraction, likely influenced by shifting consumer demand and increased competition.
Average item prices in Nevada have remained relatively steady, with the October 2025 average at $21.24. This is slightly down from the previous year, indicating some price compression, but not as dramatic as seen in other mature markets. The combination of stable pricing and moderate sales growth points to a market that is finding its equilibrium, with consumers responding to value and retailers adjusting to maintain competitiveness.
Oct, 2025
Sales
Year Over Year
Growth
Market Comparison
When compared to other major US cannabis markets, Nevada sits in the middle tier in terms of both market size and pricing. With $56.2 million in October 2025 sales, Nevada is smaller than California ($313M), Michigan ($263M), and Illinois ($154M), but ahead of states like Connecticut ($24M) and Oregon ($77M). Nevada's average item price of $21.24 is higher than mature markets like Michigan ($8.16) and Oregon ($12.21), but lower than newer or more restricted markets such as New York ($31.71) and New Jersey ($31.67).
Growth-wise, Nevada's -3.5% YoY sales decline is less severe than Arizona (-18.4%) and Washington (-18.1%), but lags behind states experiencing expansion, such as New York (+48.3%) and Ohio (+13.6%). This positions Nevada as a relatively stable, mature market with moderate pricing and steady, if unspectacular, performance.
Nevada Weed Prices
Category Performance
One standout category in Nevada is Topicals, which, while a small portion of total sales, is showing a very different trend compared to the overall market. In October 2025, Topicals posted $324,277 in sales, up 10.1% year-over-year and a striking 40.6% month-over-month. Unit sales surged even more, up 67.7% year-over-year. This growth is driven almost entirely by the "Lotion, Salves, Gels, and Creams" segment, which accounts for the vast majority of topical sales and saw a 41.9% MoM sales increase and 72.4% YoY unit growth. Average prices in this segment have dropped from $43.08 to $27.93 over the past year, making these products more accessible and likely fueling the surge in unit sales.
Brand-level data for this segment is available through Headset Insights for those interested in which brands are driving this growth.
Top Cannabis Brands in Nevada
Product Category Market Share In Nevada
Historical Cannabis Sales In Nevada
Nevada Cannabis Reports
A deep dive of the Nevada cannabis market
Nevada Cannabis News
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A look at last year's 4/20







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