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Alberta Cannabis Sales
Dec, 2024
Overview
Alberta's cannabis market has shown a dynamic interplay between growth rates and pricing trends. As of December 2024, the average item price in Alberta experienced a slight decrease from November 2024, settling at $21.26. This price adjustment aligns with a modest month-over-month sales growth of 1.7% and a unit growth of 3.8%. However, the year-over-year metrics indicate a contraction, with sales and unit numbers declining by 7.0% and 5.8% respectively. These figures suggest a market adjusting to consumer demands and economic conditions.
The total sales for December 2024 in Alberta reached approximately $76.3 million, with over 3.5 million units sold. This performance, while showing short-term growth, reflects a longer-term challenge in maintaining the previous year's momentum. The market's responsiveness to pricing strategies and consumer preferences will be crucial in navigating future growth trajectories.
Dec, 2024
Sales
Year Over Year
Growth
Market Comparison
When comparing Alberta to other major markets in Canada like British Columbia (BC) and Ontario (ON), Alberta's performance is nuanced. Ontario, with the largest sales volume at approximately $172.7 million, shows a decline similar to Alberta with a -6.1% YoY sales growth. BC, however, contrasts both with a positive YoY sales growth of 6.0%. The pricing across these provinces is relatively stable, with Alberta maintaining competitive pricing slightly lower than its counterparts.
Alberta Weed Prices
Category Performance
The Tincture & Sublingual category in Alberta presents a unique trend compared to the overall market. In December 2024, this category saw an extraordinary month-over-month sales growth of 52.2% and unit growth of 52.9%, with year-over-year growth standing at 37.9% and 46.9% respectively. The average item price was approximately $25.32. This surge is primarily driven by the segment of Breathstrips and Sublingual Pouches, which alone accounted for $39,665 in sales.
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