Oregon Cannabis Sales
Nov, 2024
Overview
The Oregon cannabis market has demonstrated a relatively stable growth pattern over the past two years, with a slight increase in total sales from $77.66 million in November 2023 to $77.66 million in November 2024, reflecting a modest year-over-year growth of 0.9%. This stability is notable in the context of the broader national market, where some states have experienced more volatile shifts. The average item price in Oregon has seen a decrease from $13.86 in November 2023 to $12.88 in November 2024, suggesting a potential increase in market competition or a shift in consumer preferences towards more affordably priced products.
Nov, 2024
Sales
Year Over Year
Growth
Market Comparison
When comparing Oregon to other major markets like California and Colorado, Oregon's market size is smaller, with total sales of $77.66 million compared to California's $346.41 million and Colorado's $94.28 million in November 2024. However, Oregon's market shows a unique resilience in pricing, with a smaller decrease in average item price year-over-year compared to these states. Growth rates in Oregon are also more stable, avoiding the sharp declines seen in states like Nevada (-11.0% YoY sales growth). This suggests that Oregon's market, while smaller, might offer a more stable investment opportunity with gradual growth, particularly in segments like Edibles which are outperforming the market average.
Category Performance
The Edibles category in Oregon has shown interesting dynamics compared to the overall market. In November 2024, Edibles generated $10.48 million in sales with a 7.6% year-over-year growth, outpacing the general market trend. This category also saw an 8.3% increase in units sold year-over-year. A deeper dive into the segments within Edibles reveals significant growth in specific areas such as "Candy, Lozenge and Gum," which experienced an 89.0% increase in sales and a 50.9% increase in units sold, highlighting a growing consumer preference for these products. Conversely, segments like "Ingredients (Cooking Oil, Flour, etc.)" and "Savory Edibles" have seen dramatic declines, indicating shifting consumer tastes or possible market saturation.