Oregon Cannabis Sales

Dec, 2024

Cannabis Market Data

Overview

Oregon's cannabis market has shown a varied performance over the past year, with a notable decrease in average item prices from $13.53 in December 2023 to $12.21 in December 2024, reflecting a year-over-year price drop of 8.2%. This decline in pricing is coupled with a slight increase in total units sold, suggesting a price-sensitive consumer base that responds to lower prices with increased purchases. The total sales in December 2024 amounted to approximately $74.96 million, marking a decrease from previous months, which indicates a challenging environment for revenue growth in the state.

The market's month-over-month sales growth has been negative in recent months, with a 4.6% decrease from November to December 2024. This trend is consistent with the broader challenges faced by the cannabis industry in Oregon, including market saturation and competitive pricing pressures. Despite these challenges, there are segments within the market that demonstrate resilience and potential for growth, which will be explored in the subsequent sections.

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$74.93M

Dec, 2024

Sales

-8.2 %

Year Over Year

Growth

Data Snapshot Jan 03, 2025

Market Comparison

Comparing Oregon to other states, it's evident that Oregon's market is one of the most price-sensitive, with one of the lowest average item prices across the board. For instance, New York's average item price in December 2024 was $35.96, significantly higher than Oregon's $12.21. This stark difference is also reflected in the growth rates, where Oregon's year-over-year sales growth was -8.2%, contrasting sharply with New York's 355.1%.

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Oregon Weed Prices

Flower (Gram)

$12.55

4.20%

Flower (Eighth)

$12.50

4.20%

Edible (10mg)

$11.46

4.20%

Concentrate (Gram)

$11.05

4.20%

Top Strain

Jack Herer

| State | Avg. Item Price (Dec 2024) | Total Sales (Dec 2024, $M) | YoY Sales Growth | |-------|----------------------------|----------------------------|------------------| | NY | $35.96 | 126.07 | 355.1% | | CA | $18.86 | 333.03 | -10.9% | | OR | $12.21 | 74.96 | -8.2% |

Data Snapshot Jan 03, 2025

Category Performance

Flower

24.31

-17.9

Vapor Pens

20.18

2.1

Edible

10.58

-1.5

Pre-Roll

10.45

-4.7

Concentrates

7.07

-10.2

Beverage

1.28

-12.3

Tincture & Sublingual

0.69

-15.9

Topical

0.37

-9.8

The Flower category in Oregon has experienced significant shifts, with total sales reaching approximately $24.31 million in December 2024 but showing a substantial year-over-year sales decline of 17.9%. This category's average item price decreased from $17.72 to $15.58 over the same period, indicating a downward pricing pressure. Within the Flower category, the segment performance varied:

| Segment | Average Item Price (Dec 2024) | Total Sales (Dec 2024, $M) | MoM Sales Growth | YoY Sales Growth | |---------------------|-------------------------------|----------------------------|------------------|------------------| | Hybrid | $15.33 | 17.34 | -7.9% | -20.0% | | Sativa | $18.56 | 2.65 | 4.6% | 0.6% | | Indica | $15.39 | 3.34 | -5.4% | -16.8% | | Sativa - Popcorn | $35.16 | 0.04 | -13.0% | 90.4% |

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Data Snapshot Jan 03, 2025

Top Cannabis Brands in Oregon

Wyld

Select

Gron / Grön

Smokiez Edibles

Hellavated

Cheech & Chong's

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Market Trends

Product Category Market Share In Oregon

Monthly Cannabis Sales

Historical Cannabis Sales In Oregon

Oregon Cannabis Reports

Report

September 12, 2022

Understanding the recent sales declines in legacy cannabis markets

When we dig into the underlying causes of the overall cannabis sales declines in the US, we find some notable patterns contributing to the market retraction.

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