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California Cannabis Sales
Feb, 2025
Overview
The cannabis market in California remains a significant segment of the state's economy, characterized by a diverse range of products and consistent consumer demand. As of February 2025, total cannabis sales in California reached approximately $303.78 million, despite a month-over-month sales decline of 6.8% and a year-over-year decrease of 10.8%. This decline is mirrored in the unit sales, which also saw reductions of 6.7% month-over-month and a slight decrease of 3.0% year-over-year. The average item price in February 2025 stood at $19.07, slightly down from $19.09 in January 2025, indicating a relatively stable pricing environment amidst fluctuating sales volumes.
Feb, 2025
Sales
Year Over Year
Growth
Market Comparison
Comparing California with other major markets such as New York and Illinois, it's evident that California's market is larger but experiencing slower growth rates. New York, for instance, showed a staggering year-over-year sales growth of 184.9% and a unit growth of 213.4%, with total sales reaching $89.46 million. Illinois, with a more mature market, had sales of $149.36 million but a modest year-over-year growth of 5.7% in units. The pricing in California remains competitive, with an average item price lower than that of Illinois ($28.86) and significantly lower than New York ($35.57), making it an attractive market for price-sensitive consumers.
California Weed Prices
Category Performance
The Flower category, one of the largest in the California cannabis market, experienced a total sales of approximately $96.90 million in February 2025, with a notable year-over-year sales decline of 13.9% and a unit sales decrease of 11.5%. Within this category, segments such as Hybrid and Indica showed significant declines in both sales and unit growth, with Hybrid sales at $60.82 million and Indica at $9.75 million. However, the Ground Flower segment displayed a contrasting trend with a substantial year-over-year growth in sales (57.7%) and units (73.5%), indicating a shift in consumer preferences within the Flower category. This segment's resilience in a generally declining market highlights its emerging popularity and potential growth opportunities.
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