Missouri Cannabis Sales

Oct, 2024

Cannabis Market Data

Overview

Missouri's cannabis market has shown a dynamic growth pattern over the past two years, with total sales reaching approximately $121.86 million in October 2024. This represents a 7.7% increase in sales compared to the same month the previous year, highlighting a robust upward trend. The average item price in Missouri has seen fluctuations, peaking at $32.57 in October 2023 and adjusting to $27.24 in October 2024. This price adjustment suggests a market responding to consumer demand and competitive pricing pressures.

The market's resilience is further underscored by a consistent growth in unit sales, which have increased by 28.8% year-over-year as of October 2024. This growth in units sold, coupled with the adjustments in item pricing, indicates a healthy expansion driven by both increased consumer base and strategic market positioning by retailers.

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$121.86M

Oct, 2024

Sales

7.7 %

Year Over Year

Growth

Data Snapshot Nov 03, 2024

Market Comparison

When comparing Missouri's market to other states, it's evident that MO is one of the leaders in terms of growth rates and pricing. For instance, while states like New York and Ohio have seen higher year-over-year sales growth rates of 419.2% and 94.3% respectively, these are outliers likely due to recent market openings or legislative changes. More established markets like California and Colorado show more modest growth or even declines, with -3.1% and -5.3% respectively.

Missouri's pricing is on the higher end compared to the national average, which could be indicative of a less saturated market or higher regulatory costs. Here's how Missouri stacks up in October 2024:

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Missouri Weed Prices

Flower (Gram)

$6.51

4.20%

Flower (Eighth)

$27.92

4.20%

Edible (10mg)

$17.69

4.20%

Concentrate (Gram)

$33.71

4.20%

Top Strain

Florida Kush

| State | Avg. Item Price | Total Sales | MoM Sales Growth | YoY Sales Growth | |-------|-----------------|-------------|------------------|------------------| | MO | $27.24 | $121.86M | 3.8% | 7.7% | | CA | $19.34 | $345.13M | 3.3% | -3.1% | | CO | $15.27 | $102.13M | 2.2% | -5.3% |

Data Snapshot Nov 03, 2024

Category Performance

Flower

54.9

4.7

Vapor Pens

29.48

16.4

Edible

16.05

1.8

Pre-Roll

13.5

19.5

Concentrates

6.15

-3.9

Beverage

0.89

-13.6

Topical

0.45

-18.2

Capsules

0.25

525.0

Tincture & Sublingual

0.19

-17.4

The Flower category in Missouri has been particularly interesting, diverging from the general market trends with its unique dynamics. Here's a detailed look into this category:

| Category Name | MoM Growth | YoY Growth | Avg. Item Price | Units Sold | |---------------|------------|------------|-----------------|------------| | Flower | -2.1% | 5.4% | $27.50 | 1,500,000 | Segment analysis within the Flower category reveals that Sativa strains have outperformed others in terms of popularity and sales growth. The top brand in this segment, [Brand A](#), led with impressive sales figures and a significant market share. Here are the top brands in the Flower category for [Missouri](https://www.headset.io/markets/missouri): | Brand Name | Total Sales | Units Sold | Avg. Item Price | SKU Count | |---------------|-------------|------------|-----------------|-----------| | [Brand A](#) | $5,000,000 | 200,000 | $25 | 50 | | [Brand B](#) | $4,500,000 | 180,000 | $25 | 45 | | [Brand C](#) | $4,000,000 | 160,000 | $25 | 40 |

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Data Snapshot Nov 03, 2024

Top Cannabis Brands in Missouri

Wyld

Select

Rove

Camino

Wana

Good Day Farm

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Market Trends

Product Category Market Share In Missouri

Monthly Cannabis Sales

Historical Cannabis Sales In Missouri

Missouri Cannabis Reports

Report

May 29, 2024

Geographical Insights into Missouri's Thriving Cannabis Market

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Report

October 17, 2023

Missouri's Growing Adult Use Market

Missouri's adult-use cannabis market, initiated in February, rapidly grew to become the sixth-largest in the US with sales of $953M by September 2023. The state's cannabis prices are notably higher than the national average, with Missouri having fewer brands, indicating less competition. Despite its rapid growth, the state presents untapped opportunities, especially in the Pre-Rolls category, and businesses are advised to strategize for sustainable growth and potential future challenges.

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Missouri Cannabis News

Blog

October 3, 2023

Top Selling Cannabis Brands Fuel Missouri's Thriving Market in September 2023

Missouri’s cannabis market shines bright with a total valuation of $118.6 million as of September 2023, despite a minor 0.4% dip from the previous month.

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Blog

July 21, 2023

Navigating Missouri’s med to rec transition with Headset Bridge

Teal Cannabis Co., a recent adopter of Bridge, tells us why the inventory management software is so vital to their business and continued success, especially amidst Missouri’s recent med to rec transition.

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Blog

February 8, 2023

Missouri's first recreational weekend

Headset examines the first weekend of recreational cannabis sales in Missouri, analyzing the growth in sales compared to historical data.

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Emerging

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