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Massachusetts Cannabis Sales
Jan, 2026
Overview
Massachusetts continues to be a significant player in the U.S. cannabis market, with total sales reaching approximately $131.5 million in January 2026. Over the past 24 months, the market has shown resilience, with monthly sales fluctuating but generally maintaining a strong baseline above $130 million. While there have been periods of contraction—such as a 7.8% drop in February 2025—these were followed by robust rebounds, including an 11.2% surge in March 2025. Year-over-year growth has hovered near zero, indicating a maturing market that is stabilizing after several years of rapid expansion.
Pricing in Massachusetts has remained competitive, with the average item price at $17.57 in January 2026, down from $18.64 a year prior. This downward trend in pricing suggests increased competition and possibly greater consumer choice, which is typical as markets mature and more brands enter the space. The state’s pricing sits in the middle of the national range, making it accessible compared to higher-priced markets like New York and New Jersey.
Jan, 2026
Sales
Year Over Year
Growth
Market Comparison
Massachusetts ranks among the top cannabis markets in the U.S. by monthly sales, with $131.5 million in January 2026. This places it ahead of states like Nevada and Oregon, and just behind Illinois and Missouri. The average item price in Massachusetts ($17.57) is notably lower than in New York ($31.49) and New Jersey ($31.18), but higher than in mature, price-competitive markets like Michigan ($8.61) and Washington ($12.07).
Massachusetts’ stable sales and moderate pricing reflect a market that is both competitive and mature, with room for innovation in emerging categories like Beverages. For more granular insights into category and brand performance, Headset Insights offers comprehensive data solutions.
Massachusetts Weed Prices
Category Performance
One standout category in Massachusetts is Beverages, which, while still a smaller segment by total sales, is showing unique pricing dynamics and consumer interest. Unlike the overall market, where average prices are declining, the Beverage category has seen prices stabilize at a lower level, with the average item price dropping from $9.00 in January 2025 to $7.75 in January 2026. This price compression has coincided with steady unit sales, suggesting that lower prices are driving increased trial and repeat purchases.
Within Beverages, the Water and Carbonated segments dominate, together accounting for over 60% of category sales. Notably, the "Drops, Mixes, Elixirs, and Syrups" segment commands a much higher average price, indicating a premium niche within the category.
For a deeper dive into leading brands and emerging trends within the Beverage category, Headset Insights can provide detailed brand and SKU-level analysis.
Product Category Market Share In Massachusetts
Historical Cannabis Sales In Massachusetts
Massachusetts Cannabis Reports
A deep dive of the Massachusetts cannabis market
Massachusetts Cannabis News
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A look at last year's 4/20
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