.svg){kind=small}
Massachusetts Cannabis Sales
Oct, 2026
Overview
Overview
Massachusetts cannabis sales reached $142.5 million in October 2026, up 2.3% from September and 0.6% from a year earlier. Sales have been relatively steady rather than consistently rising: nine of the past 12 months showed year-over-year growth, while monthly totals fluctuated.
Pricing remains a pressure point. The average item price fell from $17.59 to $16.43 year over year, a 6.6% decline. Units sold rose 7.7% over the same period, indicating that higher volume largely offset lower prices.
Oct, 2026
Sales
Year Over Year
Growth
See where your brand ranks here
Track your share, pricing, and distribution in this market against the brands you compete with, and see where you're missing.
Talk to our teamRun a dispensary in this market?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeMarket Comparison
Comparative Analysis
Massachusetts was the fourth-largest market by October sales among the 15 U.S. markets in this dataset. It was larger than Illinois but grew much more slowly year over year. Its average item price was also well below those in New York, Illinois and New Jersey, though nearly twice Michigan’s.
Explore Headset Insights for a deeper look at pricing, segment shifts and brand performance across markets.
Massachusetts Weed Prices
Category Performance
Category Performance
Vapor Pens outpaced the overall market, with October sales of $33.4 million, up 10.3% year over year. All-in-one disposables drove the contrast: they grew 33.5%, while cartridge sales fell 8.5%. Disposables accounted for roughly 54% of category sales despite selling fewer units than cartridges.
Fernway led Vapor Pen brands with $4.1 million in sales, or approximately 12% of the category. Its average item price was above the category average of $27.85.
Product Category Market Share In Massachusetts
Historical Cannabis Sales In Massachusetts
Massachusetts Cannabis Reports
A deep dive of the Massachusetts cannabis market
Massachusetts Cannabis News
.png)
.png)
A look at last year's 4/20
Get More Massachusetts Cannabis Market Data