.svg){kind=small}
Massachusetts Cannabis Sales
Oct, 2025
Overview
Massachusetts continues to demonstrate its strength as a mature cannabis market, with October 2025 sales reaching $140.3 million. Over the past year, the market has shown resilience, posting a modest 0.7% year-over-year growth despite some volatility in monthly sales. The average item price in October 2025 was $17.19, reflecting a gradual decline from $18.99 a year prior, which suggests increasing price competition and consumer sensitivity to value.
While the market has experienced periods of contraction—such as a notable dip in early 2025—recent months have seen a return to positive momentum. Unit sales are up 11.3% year-over-year, indicating that more consumers are purchasing cannabis products, even as prices soften. This trend points to a maturing market where volume growth is offsetting price compression.
Oct, 2025
Sales
Year Over Year
Growth
Market Comparison
Massachusetts ranks among the top cannabis markets in the U.S. by sales, with October 2025 sales of $140.3 million. Its average item price of $17.19 is lower than high-priced states like New York ($31.71) and New Jersey ($31.67), but higher than value-driven markets such as Michigan ($8.16) and Oregon ($12.21). The state's 0.7% year-over-year sales growth is modest but positive, especially compared to declines in California (-7.3%) and Arizona (-18.4%).
Unit growth in Massachusetts is robust at 11.3% year-over-year, outpacing most mature markets and signaling strong consumer demand. Massachusetts stands out for its balance of stable sales, moderate pricing, and healthy unit growth. While not experiencing the explosive growth of newer markets like New York, it remains a reliable and competitive market for both operators and consumers.
For more granular insights into Massachusetts’ category trends, pricing dynamics, and brand performance, Headset Insights offers comprehensive data solutions.
Massachusetts Weed Prices
Category Performance
Among all categories, Pre-Rolls are showing a distinct growth trajectory compared to the overall market. In October 2025, Pre-Roll sales hit $30.8 million, up 6.8% year-over-year, with unit sales surging 13.8%. This outpaces both the total market and other major categories like Flower and Edibles, which have seen either flat or negative growth.
Within Pre-Rolls, the Connoisseur/Infused segment is especially noteworthy. It generated $8.8 million in sales, growing 29.7% year-over-year and accounting for a significant share of category growth. Hybrid Single Strain Pre-Rolls also remain dominant, with over $16.4 million in sales and steady growth. For a deeper dive into the top-performing Pre-Roll brands and their market share, Headset Insights can provide detailed brand-level analytics.
Top Cannabis Brands in Massachusetts
Product Category Market Share In Massachusetts
Historical Cannabis Sales In Massachusetts
Massachusetts Cannabis Reports
A deep dive of the Massachusetts cannabis market
Massachusetts Cannabis News
.png)
.png)
A look at last year's 4/20
Get More Massachusetts Cannabis Market Data