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Massachusetts Cannabis Sales
Sep, 2025
Overview
Massachusetts continues to be a significant player in the US cannabis market, with September 2025 sales reaching $134.2 million. While the market has experienced some volatility over the past year, the overall trend is one of resilience. Year-over-year sales dipped slightly by 1.8%, but unit sales actually grew by 6.8%, indicating that more consumers are purchasing cannabis, even as average item prices have softened. The average item price in September 2025 was $17.68, down from $19.24 a year prior, reflecting increased competition and consumer price sensitivity.
Despite these pricing pressures, Massachusetts maintains a robust market size, consistently ranking among the top five states by monthly sales. The market’s ability to sustain high sales volumes, even as prices decline, points to a maturing consumer base and a shift toward value-driven purchasing. This environment is fostering innovation and differentiation among brands and product types.
Sep, 2025
Sales
Year Over Year
Growth
Market Comparison
Massachusetts’ September 2025 sales of $134.2 million place it just behind Illinois ($146.1M) and ahead of states like Missouri ($118.2M) and Arizona ($82.0M). While California and Michigan remain the largest markets, with $298.1M and $255.1M in sales respectively, Massachusetts stands out for its higher average item price ($17.68) compared to Michigan ($8.44) and California ($18.87), but lower than New York ($32.00) and New Jersey ($31.29).
Growth rates in Massachusetts are more stable than in some mature markets. The state’s -1.8% YoY sales change is less severe than California’s -9.5% or Nevada’s -16.1%, and its 6.8% YoY unit growth outpaces most established markets, suggesting expanding consumer participation even as prices decline.
Massachusetts Weed Prices
Category Performance
While Flower remains the largest category, Pre-Rolls are showing a notably different trend. Pre-Roll sales in September 2025 totaled $29.5 million with 3.2 million units sold. Unlike Flower, which saw a 3.7% YoY sales decline, Pre-Rolls grew 3.1% YoY in sales and 10.8% in units, signaling strong consumer interest. The average Pre-Roll price dropped to $9.23, making it an accessible entry point for new and value-focused consumers.
Within Pre-Rolls, the "Connoisseur / Infused" segment is driving growth, up 25.8% YoY in sales and 54.5% in units. This segment appeals to consumers seeking premium, potent, or innovative products. Leading brands in this space include Jeeter, Simpler Daze, and Cali-Blaze, each offering a diverse range of SKUs and price points.
Top Cannabis Brands in Massachusetts
Product Category Market Share In Massachusetts
Historical Cannabis Sales In Massachusetts
Massachusetts Cannabis Reports
A deep dive of the Massachusetts cannabis market
Massachusetts Cannabis News
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A look at last year's 4/20
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