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Massachusetts Cannabis Sales
Nov, 2025
Overview
Massachusetts continues to be a top-tier cannabis market in the US, with November 2025 sales reaching $137 million. Over the past year, the market has shown resilience, with sales fluctuating but ultimately posting a slight year-over-year increase of 0.6%. While the market experienced some volatility—such as a notable dip in February 2025 and a strong rebound in March—overall, the trend is one of steady maturity rather than explosive growth. Average item prices have stabilized at $17.06, down from $18.73 a year prior, reflecting increased competition and consumer price sensitivity.
Despite the modest sales growth, Massachusetts stands out for its robust unit sales, with over 8 million units sold in November 2025 and a healthy 9.1% year-over-year increase in unit volume. This suggests that while consumers are purchasing more products, they are gravitating toward lower-priced items or benefiting from price compression across categories.
Nov, 2025
Sales
Year Over Year
Growth
Market Comparison
Massachusetts ranks among the largest cannabis markets in the US, trailing only California, Michigan, and New York in monthly sales. Its $137 million in November 2025 sales puts it ahead of states like Illinois ($127 million) and Missouri ($126 million). The average item price in Massachusetts ($17.06) is mid-range—lower than New York ($31.67) and New Jersey ($31.32), but higher than Michigan ($8.24) and Oregon ($12.61).
Massachusetts’ stable sales and growing unit volume contrast with the declines seen in mature markets like California and Illinois. Its pricing remains competitive, and the market is less volatile than emerging states like New York, which is experiencing rapid growth but at much higher price points.
For deeper insights into category trends, pricing dynamics, and brand performance, Headset Insights can provide tailored analytics and market intelligence.
Massachusetts Weed Prices
Category Performance
While Flower and Pre-Rolls dominate in sales, the Tincture & Sublingual category is showing a different trajectory. This category posted an impressive 11.6% year-over-year sales growth in November 2025, outpacing the overall market. Average item prices in this category have climbed to $47.28, making it the highest-priced category in the state. The growth is driven almost entirely by the Tincture segment, which accounts for the vast majority of sales and posted a 13% year-over-year increase.
The Tincture & Sublingual category’s premium pricing and strong brand competition set it apart from the broader market, where price compression is more pronounced.
Product Category Market Share In Massachusetts
Historical Cannabis Sales In Massachusetts
Massachusetts Cannabis Reports
A deep dive of the Massachusetts cannabis market
Massachusetts Cannabis News
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A look at last year's 4/20
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