Massachusetts Cannabis Sales

Sep, 2026

Cannabis Market Data

Overview

Massachusetts continues to be a major player in the US cannabis market, with total sales reaching $142.3 million in September 2026. Over the past year, the market has shown resilience, posting a 4.9% year-over-year growth despite some monthly fluctuations. While the state experienced a few dips in early 2026, recent months have seen a return to positive momentum, indicating a stable and maturing market.

Pricing remains competitive in Massachusetts. The average item price in September 2026 was $16.51, down from $17.82 a year prior. This downward trend in pricing, paired with a 13.2% increase in units sold year-over-year, suggests that consumers are responding well to more affordable options, and retailers are successfully driving volume.

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$142.34M

Sep, 2026

Sales

4.9 %

Year Over Year

Growth

Data Snapshot Oct 03, 2026

Market Comparison

Massachusetts ranks among the top cannabis markets in the US, with $142.3 million in September 2026 sales. This places it ahead of states like Arizona and Colorado, and just behind Illinois and New York. The state's 4.9% YoY growth is healthy, though not as explosive as emerging markets like Ohio (33.2% YoY) or New York (10.0% YoY). However, MA's average item price of $16.51 is notably lower than high-priced markets such as New Jersey ($29.10) and New York ($28.62), making it more accessible to a broader consumer base.

Massachusetts stands out for its combination of strong sales, moderate pricing, and steady growth. Its market is more mature than fast-growing states like Ohio, but it remains dynamic, especially in innovative categories like Vapor Pens.

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Massachusetts Weed Prices

Flower (Gram)

$17.22

4.20%

Flower (Eighth)

$17.68

4.20%

Edible (100mg)

$15.00

4.20%

Concentrate (Gram)

$23.12

4.20%

Top Strain

Wedding Cake

| State | Sales ($M) | Avg. Item Price | YoY Sales Growth | Units Sold (M) | |-------|------------|-----------------|------------------|----------------| | [CA](https://www.headset.io/markets/california) | $329.5 | $17.72 | 0.6% | 18.6 | | [MI](https://www.headset.io/markets/michigan) | $242.2 | $8.31 | -3.6% | 29.1 | | [NY](https://www.headset.io/markets/new-york) | $160.8 | $28.62 | 10.0% | 5.6 | | [MA](https://www.headset.io/markets/massachusetts) | $142.3 | $16.51 | 4.9% | 8.6 | | [IL](https://www.headset.io/markets/illinois) | $131.2 | $27.22 | 10.8% | 4.8 | | [MO](https://www.headset.io/markets/missouri) | $128.5 | $26.44 | 7.6% | 4.9 | | [AZ](https://www.headset.io/markets/arizona) | $95.2 | $17.05 | 5.2% | 5.6 | | [CO](https://www.headset.io/markets/colorado) | $97.3 | $14.30 | 2.0% | 6.8 |

Data Snapshot Oct 03, 2026

Category Performance

Flower

53.85

-3.6

Vapor Pens

32.59

15.9

Pre-Roll

32.4

9.4

Edible

15.08

7.0

Concentrates

5.28

11.6

Tincture & Sublingual

1.4

2.9

Beverage

1.28

0.8

Topical

0.24

-11.1

Capsules

0.22

-42.1

While Flower and Pre-Rolls dominate in total sales, Vapor Pens stand out for their robust growth and evolving segment dynamics. Vapor Pens posted $32.6 million in sales for September 2026, with a 15.9% year-over-year growth—outpacing the overall market. Notably, the All-in-one Disposable segment is driving this growth, with a 40.7% YoY sales increase and a significant share of total Vapor Pen sales.

The strong performance of All-in-one Disposables and the emergence of premium-priced Rechargeables highlight shifting consumer preferences toward convenience and innovation. Brands like Fernway and Select are leading the charge, capturing significant market share.

| Segment | Avg. Price | Sales ($M) | YoY Sales Growth | |--------------------------|------------|------------|------------------| | All-in-one Disposable | $36.66 | $17.4 | 40.7% | | Cartridge | $21.69 | $15.2 | -3.8% | | All-in-one Rechargeable | $63.70 | $0.03 | 1187.5% | | Brand Name | Sales ($M) | Units Sold | Avg. Price | |----------------------------------------------------------------------------|------------|------------|------------| | [Fernway](https://www.headset.io/brands/fernway) | $4.40 | 106,293 | $41.44 | | [Select](https://www.headset.io/brands/select) | $1.65 | 54,630 | $30.19 | | [Perpetual Harvest](https://www.headset.io/brands/perpetual-harvest) | $1.62 | 73,978 | $21.87 | | [Jeeter](https://www.headset.io/brands/jeeter) | $1.48 | 40,021 | $37.01 | | [Dime Industries](https://www.headset.io/brands/dime-industries) | $1.44 | 24,121 | $59.66 | | [Simply Herb](https://www.headset.io/brands/simply-herb) | $1.01 | 55,831 | $18.15 | | [Rove](https://www.headset.io/brands/rove) | $0.98 | 21,806 | $45.03 | | [Holiday](https://www.headset.io/brands/holiday-ny) | $0.90 | 28,859 | $31.18 |

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Data Snapshot Oct 03, 2026

Top Cannabis Brands in Massachusetts

Jeeter

RYTHM

Wyld

Select

Rove

Find.

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Market Trends

Product Category Market Share In Massachusetts

Monthly Cannabis Sales

Historical Cannabis Sales In Massachusetts

Massachusetts Cannabis Reports

Report

September 8, 2022

A deep dive of the Massachusetts cannabis market

In this report we take a close look at the Massachusetts cannabis market, exploring cannabis sales growth, product categories, brand consolidation in the market, demographics, and more.

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