Massachusetts Cannabis Sales

Mar, 2025

Cannabis Market Data

Overview

The cannabis market in Massachusetts has shown a resilient growth pattern, despite fluctuations in pricing and market dynamics. As of March 2025, the average item price in MA has seen a decrease from $20.95 to $17.40, reflecting a competitive pricing strategy to attract more consumers. The total sales for March 2025 amounted to approximately $133.24 million, with a significant year-over-year unit growth of 16.9%, indicating a robust increase in consumer demand. This growth is supported by a month-over-month sales increase of 9.2%, showcasing a steady market expansion.

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$133.2M

Mar, 2025

Sales

-2.9 %

Year Over Year

Growth

Data Snapshot Apr 03, 2025

Market Comparison

Comparing Massachusetts with other key markets, such as New York and New Jersey, which have average item prices of $34.64 and $33.14 respectively, MA's market is more competitively priced. This could be a factor in the high unit growth observed. New York and New Jersey have shown remarkable year-over-year sales growths of 144.7% and 15.3% respectively, which are higher than MA's -2.9%. However, MA's growth in units sold is more pronounced, suggesting a higher volume of lower-priced transactions.

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Massachusetts Weed Prices

Flower (Gram)

$14.44

4.20%

Flower (Eighth)

$19.18

4.20%

Edible (10mg)

$16.71

4.20%

Concentrate (Gram)

$25.90

4.20%

Top Strain

Bananas

| State | Avg. Item Price (March 2025) | Total Sales (March 2025, $M) | YoY Sales Growth | YoY Unit Growth | |-------|------------------------------|------------------------------|------------------|-----------------| | MA | $17.40 | $133.24 | -2.9% | 16.9% | | NY | $34.64 | $109.38 | 144.7% | 175.8% | | NJ | $33.14 | $98.30 | 15.3% | 37.1% |

Data Snapshot Apr 03, 2025

Category Performance

Flower

56.59

-6.4

Vapor Pens

27.59

3.7

Pre-Roll

26.06

2.2

Edible

14.55

-6.9

Concentrates

5.18

-3.4

Beverage

1.32

-11.4

Tincture & Sublingual

1.27

27.0

Capsules

0.4

-47.4

Topical

0.24

-17.2

The Pre-Roll category in Massachusetts presents an interesting case with its distinct trend compared to the overall market. In March 2025, the average item price for Pre-Rolls was $8.39, contributing to total sales of approximately $26.06 million. This category experienced a substantial month-over-month sales growth of 14.7% and an impressive year-over-year unit growth of 23.9%. These metrics suggest a growing consumer preference for Pre-Rolls, possibly due to their convenience and variety. The segment and brand analysis within this category could provide further insights into consumer preferences and market opportunities.

| Category | Avg. Item Price (March 2025) | Total Sales (March 2025, $M) | MoM Sales Growth | YoY Unit Growth | |------------|------------------------------|------------------------------|------------------|-----------------| | Pre-Roll | $8.39 | $26.06 | 14.7% | 23.9% |

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Data Snapshot Apr 03, 2025

Top Cannabis Brands in Massachusetts

Rythm

Jeeter

Ozone

Simply Herb

Select

High Supply / Supply

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Market Trends

Product Category Market Share In Massachusetts

Monthly Cannabis Sales

Historical Cannabis Sales In Massachusetts

Massachusetts Cannabis Reports

Report

September 8, 2022

A deep dive of the Massachusetts cannabis market

In this report we take a close look at the Massachusetts cannabis market, exploring cannabis sales growth, product categories, brand consolidation in the market, demographics, and more.

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