Massachusetts Cannabis Sales

Apr, 2026

Cannabis Market Data

Overview

Massachusetts continues to be a major player in the US cannabis market, with April 2026 sales reaching $134.9 million. Over the past year, the market has shown resilience, with sales growth stabilizing after some volatility. The most recent year-over-year growth rate sits at +0.2%, indicating a mature market that is maintaining its size despite increased competition and price pressures. Average item prices have declined slightly, from $17.50 in April 2025 to $16.69 in April 2026, reflecting broader industry trends toward affordability and value for consumers.

While the market has experienced periods of both contraction and expansion over the last 24 months, the overall trajectory is steady. This stability is notable given the price compression seen across categories, suggesting that Massachusetts retailers are adapting to consumer demand for lower prices while maintaining healthy sales volumes.

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$134.86M

Apr, 2026

Sales

0.3 %

Year Over Year

Growth

Data Snapshot May 03, 2026

Market Comparison

Massachusetts ranks among the top cannabis markets in the US, with April 2026 sales of $134.9 million and an average item price of $16.69. Compared to other leading states:

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Massachusetts Weed Prices

Flower (Gram)

$17.24

4.20%

Flower (Eighth)

$17.54

4.20%

Edible (100mg)

$15.28

4.20%

Concentrate (Gram)

$24.06

4.20%

Top Strain

Strawberry

| State | Total Sales ($M) | Avg. Item Price ($) | YoY Sales Growth (%) | Units Sold (M) | |------------|------------------|---------------------|---------------------|---------------| | [CA](https://www.headset.io/markets/california) | 311.2 | 17.91 | -7.1 | 17.4 | | [MI](https://www.headset.io/markets/michigan) | 252.8 | 8.50 | -6.5 | 29.8 | | [NY](https://www.headset.io/markets/new-york) | 145.8 | 29.22 | 15.8 | 5.0 | | [MA](https://www.headset.io/markets/massachusetts) | 134.9 | 16.69 | 0.2 | 8.1 | | [IL](https://www.headset.io/markets/illinois) | 125.8 | 26.24 | -8.1 | 4.8 | | [MO](https://www.headset.io/markets/missouri) | 129.2 | 26.62 | 2.7 | 4.9 | | [AZ](https://www.headset.io/markets/arizona) | 100.9 | 16.83 | -6.8 | 6.0 | | [MD](https://www.headset.io/markets/maryland) | 99.0 | 26.59 | 1.7 | 3.7 |

Data Snapshot May 03, 2026

Category Performance

Flower

53.33

-3.8

Pre-Roll

29.21

5.3

Vapor Pens

29.2

5.6

Edible

14.72

-2.1

Concentrates

5.31

3.1

Beverage

1.44

-10.0

Tincture & Sublingual

1.2

4.3

Capsules

0.24

-46.7

Topical

0.21

-16.0

Pre-Rolls stand out as a category bucking the overall market trend. In April 2026, Pre-Rolls generated $29.2 million in sales, up 5.2% year-over-year—outpacing the total market. Unit sales grew even faster at +10.5% YoY, while the average item price dropped from $8.81 to $8.39, making this category increasingly accessible. The growth is driven by innovation and consumer interest in premium and infused products.

Within Pre-Rolls, the Connoisseur / Infused segment is particularly dynamic, with sales up 22.9% YoY and units up 33.3% YoY. This segment alone accounted for over $9.2 million in April 2026. Top brands in this segment are capturing significant market share, with Jeeter leading the pack.

| Brand Name | Total Sales ($M) | Units Sold | Avg. Item Price ($) | |---------------------------|------------------|--------------|---------------------| | [Jeeter](https://www.headset.io/brands/jeeter) | 2.37 | 91,512 | 25.87 | | [Cali-Blaze](https://www.headset.io/brands/cali-blaze) | 1.18 | 93,238 | 12.67 | | [Northern Grown](https://www.headset.io/brands/northern-grown) | 0.66 | 64,001 | 10.31 | | [Simpler Daze](https://www.headset.io/brands/simpler-daze) | 0.61 | 62,532 | 9.74 | | [Rove](https://www.headset.io/brands/rove) | 0.51 | 17,678 | 28.92 | | [Hellavated](https://www.headset.io/brands/hellavated) | 0.48 | 52,197 | 9.20 | | [Pioneer Valley](https://www.headset.io/brands/pioneer-valley) | 0.32 | 20,504 | 15.61 | | [Glorious Cannabis Co.](https://www.headset.io/brands/glorious-cannabis-co) | 0.30 | 31,534 | 9.43 |

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Data Snapshot May 03, 2026

Top Cannabis Brands in Massachusetts

Wyld

RYTHM

Jeeter

Select

Rove

Find.

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Market Trends

Product Category Market Share In Massachusetts

Monthly Cannabis Sales

Historical Cannabis Sales In Massachusetts

Massachusetts Cannabis Reports

Report

September 8, 2022

A deep dive of the Massachusetts cannabis market

In this report we take a close look at the Massachusetts cannabis market, exploring cannabis sales growth, product categories, brand consolidation in the market, demographics, and more.

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