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Massachusetts Cannabis Sales
Dec, 2025
Overview
Massachusetts continues to demonstrate its position as a stable and maturing cannabis market. In December 2025, total sales reached $141.9 million, with a modest year-over-year growth of 0.8% and a month-over-month increase of 5.0%. Over the past 24 months, the market has shown resilience, with some seasonal fluctuations but a general trend of steady sales. Average item prices in December 2025 were $17.46, reflecting a slight decrease from the previous year, which suggests increased competition and consumer price sensitivity.
Despite a competitive landscape, Massachusetts maintains strong unit sales, with over 8.1 million units sold in December 2025. The market’s pricing remains in the mid-range compared to other states, indicating a balance between premium and value offerings. This pricing stability, combined with consistent sales, points to a healthy consumer base and a robust retail environment.
Dec, 2025
Sales
Year Over Year
Growth
Market Comparison
Massachusetts ranks among the top cannabis markets in the U.S. by sales, with $141.9 million in December 2025. This places it ahead of states like Illinois ($135.5M), Missouri ($130.8M), and Arizona ($92.4M), but behind California ($348.4M) and Michigan ($262.4M). The average item price in MA ($17.46) is higher than Michigan ($8.45) and Oregon ($12.38), but lower than New York ($31.70) and New Jersey ($31.42), reflecting a mid-tier pricing strategy.
Growth rates in Massachusetts are moderate, with a 0.8% YoY sales increase, compared to stronger growth in New York (37.8% YoY) and Ohio (18.4% YoY), but outperforming more mature markets like Colorado and Oregon, which saw declines. Unit sales growth in MA (5.1% YoY) also signals healthy consumer demand.
Massachusetts Weed Prices
Category Performance
While Flower and Pre-Roll categories dominate in total sales, the Edible category stands out for its unique trends. Edibles generated $16.3 million in December 2025, with a slight year-over-year decline in sales (-1.8%) but a notable 10.8% month-over-month growth. The average item price for Edibles was $16.02, and over 1 million units were sold, showing strong consumer interest in this format.
Within Edibles, the Gummies segment is the clear leader, accounting for the majority of category sales and showing 1.1% year-over-year growth and 10.6% month-over-month growth. Several brands are driving this segment, with Camino, Kanha / Sunderstorm, and Wyld leading in sales. Notably, Choice offers gummies at a significantly lower average price, indicating a value-driven subsegment.
Product Category Market Share In Massachusetts
Historical Cannabis Sales In Massachusetts
Massachusetts Cannabis Reports
A deep dive of the Massachusetts cannabis market
Massachusetts Cannabis News
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A look at last year's 4/20
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