Cannabis Market Overview July 2021

Welcome to our monthly cannabis market overview.

These five key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more. We also mention some top strains and Edible flavors that were popular in June and some noteworthy brands that contributed to those sales.

You can also keep track of these insights for free when you sign up for Insights Pulse.

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‍Metric Definitions

• Total sales = the total amount of sales for the month.
• YoY sales growth = calculates the percentage change in total sales from the same month last year.
• Basket count = is the total amount of transactions for the month.
• Average basket = total revenue divided by the total number of transactions.
• Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
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The Alberta cannabis market

GMO Cookies was a top Flower Strain in Alberta in June. This strain grew by 66% in sales between May and June. 96% of GMO Cookies' June sales came from the brand Spinach.

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PROVINCE:

Alberta

‍TOTAL SALES:

$67.0M CAD

YOY SALES GROWTH:

43%

AVERAGE BASKET:

$42.91 CAD

COUNT OF BASKETS:

1.5M

BRAND CONCENTRATION:

37%

The British Columbia cannabis market

The top flavor within British Columbia's Beverage market in June was Lemon/Lime, which owned 11% of the Beverage category in the last 90 days. 30% of Lemon/Lime sales in June came from the brand Houseplant.

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PROVINCE:

‍British Columbia

TOTAL SALES:

$45.7M CAD

YOY SALES GROWTH:

55%

AVERAGE BASKET:

$42.91 CAD

COUNT OF BASKETS:

1.0M

BRAND CONCENTRATION:

37%

The California cannabis market

The second-ranked Vapor Pen strain in California during June was Watermelon. This strain's growth between June 2020 and June 2021 was over 400%. The brand that had the most sales of this strain over the last 90 days was STIIIZY.

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STATE:

‍California

TOTAL SALES:

$433.8M USD

YOY SALES GROWTH:

10%

AVERAGE BASKET:

$66.62 USD

COUNT OF BASKETS:

6.5M

BRAND CONCENTRATION:

26%

The Colorado cannabis market

The number one flavor of Edibles in Colorado during June was Mixed Sour Flavors. 99% of sales within this flavor came from Gummies. The top-selling brand of Mixed Sour Flavors in the last 90 days was Wana, which owned 72% of this flavor's market.

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STATE:

‍Colorado

TOTAL SALES:

$168.1M USD

YOY SALES GROWTH:

6%

AVERAGE BASKET:

$61.62 USD

COUNT OF BASKETS:

2.7M

BRAND CONCENTRATION:

35%

The Illinois cannabis market

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STATE:

‍Illinois

TOTAL SALES:

$150.5M USD

YOY SALES GROWTH:

97%

AVERAGE BASKET:

$105.25 USD

COUNT OF BASKETS:

1.4M

BRAND CONCENTRATION:

N/A

The Massachusetts cannabis market

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STATE:

Massachusetts

TOTAL SALES:

$112.9M USD

YOY SALES GROWTH:

106%

AVERAGE BASKET:

$88.77 USD

COUNT OF BASKETS:

1.2M

BRAND CONCENTRATION:

N/A

The Michigan cannabis market

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STATE:

Michigan

TOTAL SALES:

$150.7M USD

YOY SALES GROWTH:

66%

AVERAGE BASKET:

$76.86 USD

COUNT OF BASKETS:

1.9M

BRAND CONCENTRATION:

N/A

The Nevada cannabis market

The top package size for Pre-Rolls in Nevada during June was single packs. Within single packs, the most common size sold was 1 gram, which made up 59% of single serving Pre-Roll sales in Nevada. The top-selling single pack Pre-Roll was PUFF's Lava Cake Pre-Roll (0.7g).

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STATE:

‍Nevada

TOTAL SALES:

$80.2M USD

YOY SALES GROWTH:

42%

AVERAGE BASKET:

$74.10 USD

COUNT OF BASKETS:

1.0M

BRAND CONCENTRATION:

33%

The Ontario cannabis market

The top-ranked strain within Vapor Pens in Ontario during May was Forbidden Fruit, which has grown 46% between April and May. 70% of sales for this strain came from the 1 gram packaging size. The brand that had the most sales of Forbidden Fruit in the last 90 days was Back 40 Cannabis.

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PROVINCE:

‍Ontario

TOTAL SALES:

$89.7M CAD

YOY SALES GROWTH:

230%

AVERAGE BASKET:

$51.80 CAD

COUNT OF BASKETS:

1.7M

BRAND CONCENTRATION:

N/A

The Oregon cannabis market

The flavor that dominated Oregon's Beverage market in June was Berry. 67% of Berry's sales came from the 'Drops, Mixes, Elixirs, and Syrups' segment. Magic Number was the top-selling brand of Berry flavored Beverages during the last 90 days.

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STATE:

‍Oregon

TOTAL SALES:

$109.1M USD

YOY SALES GROWTH:

8%

AVERAGE BASKET:

$42.56 USD

COUNT OF BASKETS:

2.5M

BRAND CONCENTRATION:

23%

The Pennsylvania cannabis market

In the beginning of the year, Jesus was among the lower selling strains, but has emerged to be one of the top five strains in the Pennsylvania Concentrates market. Jesus' growth between May and June was over 350%, and it also grew over 100% between June 2020 and June 2021. Live Resin made up 57% of the Jesus sales.

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STATE:

Pennsylvania

TOTAL SALES:

$85.0M USD

YOY SALES GROWTH:

36%

AVERAGE BASKET:

$136.81 USD

COUNT OF BASKETS:

.6M

BRAND CONCENTRATION:

85%

The Saskatchewan cannabis market

The top flavor of Edibles in Saskatchewan is Strawberry, which grew by 8% between May and June and has been the top flavor in the category since April. The top Strawberry flavor Edible over the previous 90 days was Wana's CBD/THC 1:1 Sour Strawberry Lemonade Gummies 2-Pack (10mg CBD 10mg THC).

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PROVINCE:

‍Saskatchewan

TOTAL SALES:

$12.7M CAD

YOY SALES GROWTH:

14%

AVERAGE BASKET:

$43.82 CAD

COUNT OF BASKETS:

.2M

BRAND CONCENTRATION:

N/A

The Washington cannabis market

In Washington's Capsule market, Soft Gel/Oil Capsules run the show. In June, the CBD/CBN segment made up 42% of Soft Gel/Oil Capsules sales. Double Delicious was the top-selling brand over the last 90 days for this Capsule Type.

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STATE:

‍Washington

TOTAL SALES:

$129.5M USD

YOY SALES GROWTH:

5%

AVERAGE BASKET:

$35.50 USD

COUNT OF BASKETS:

3.6M

BRAND CONCENTRATION:

23%