Cannabis Market Overview May 2021

Welcome to our monthly cannabis market overview. This month we add our newest market, Pennsylvania!

These five key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more. You'll also find a few shout-outs for brands & companies that achieved something noteworthy as well.

You can also keep track of these insights for free when you sign up for Insights Pulse.

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‍Metric Definitions

• Total sales = the total amount of sales for the month.
• YoY sales growth = calculates the percentage change in total sales from the same month last year.
• Basket count = is the total amount of transactions for the month.
• Average basket = total revenue divided by the total number of transactions.
• Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
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The Alberta cannabis market

Violet Tourist only entered the Pre-Roll market in Alberta in January, but already ranked tenth and had a category share of 2.2% by April. Their top selling Pre-Roll segment in April was Indica - Single Strain.

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PROVINCE:

Alberta

‍TOTAL SALES:

$61.1M CAD

YOY SALES GROWTH:

46%

AVERAGE BASKET:

$43.41 CAD

COUNT OF BASKETS:

1.4M

BRAND CONCENTRATION:

35%

The British Columbia cannabis market

White Rabbit OG entered the Gummies market in British Columbia earlier this year and has already rose to have a segment share of 4.4% by April. Their top flavor in April was Peach, which produced 65% of their sales.

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PROVINCE:

‍British Columbia

TOTAL SALES:

$41.7M CAD

YOY SALES GROWTH:

74%

AVERAGE BASKET:

$43.75 CAD

COUNT OF BASKETS:

.9M

BRAND CONCENTRATION:

38%

The California cannabis market

Almora Farm entered the California Flower market at the beginning of this year and has averaged 66% growth month over month for the last three months. In April, they only sold Flower products within the Hybrid and Indica segments.

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STATE:

‍California

TOTAL SALES:

$427.9M USD

YOY SALES GROWTH:

25%

AVERAGE BASKET:

$68.67 USD

COUNT OF BASKETS:

6.2M

BRAND CONCENTRATION:

27%

The Colorado cannabis market

Cheeba Chews was ranked sixth in Colorado's Edible market in April, with 51% growth from April 2020 to April 2021. Their most popular flavor in April was Milk Chocolate.

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STATE:

‍Colorado

TOTAL SALES:

$147.2M USD

YOY SALES GROWTH:

31%

AVERAGE BASKET:

$63.89 USD

COUNT OF BASKETS:

2.3M

BRAND CONCENTRATION:

34%

The Illinois cannabis market

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STATE:

‍Illinois

TOTAL SALES:

$144.8M USD

YOY SALES GROWTH:

119%

AVERAGE BASKET:

$109.22 USD

COUNT OF BASKETS:

1.3M

BRAND CONCENTRATION:

N/A

The Massachusetts cannabis market

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STATE:

Massachusetts

TOTAL SALES:

$108.1M USD

YOY SALES GROWTH:

N/A*

AVERAGE BASKET:

$91.22 USD

COUNT OF BASKETS:

1.1M

BRAND CONCENTRATION:

N/A

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*Stores in MA were closed in April 2020, thus sales data for a YoY comparison is missing.

The Michigan cannabis market

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STATE:

Michigan

TOTAL SALES:

$152.4M USD

YOY SALES GROWTH:

147%

AVERAGE BASKET:

$79.63 USD

COUNT OF BASKETS:

1.9M

BRAND CONCENTRATION:

N/A

The Nevada cannabis market

Fumeur Fuel entered the Nevada Edible market lain August 2020 and has grown sales by 300%+ between February and April. 80% of their sales come from Gummies, and the remainder from Chocolate.

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STATE:

‍Nevada

TOTAL SALES:

$75.9M USD

YOY SALES GROWTH:

73%

AVERAGE BASKET:

$62.34 USD

COUNT OF BASKETS:

1.2M

BRAND CONCENTRATION:

40%

The Ontario cannabis market

7 Acres entered the Pre-Roll market in Ontario in April of last year and has grown to have a category share of 3.4% in March. In addition to Pre-Roll sales, 7 Acres is ranked fifth in the Flower category with a category market share of 3.6% in March.

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PROVINCE:

‍Ontario

TOTAL SALES:

$87.2M CAD

YOY SALES GROWTH:

135%

AVERAGE BASKET:

$49.43 CAD

COUNT OF BASKETS:

1.7M

BRAND CONCENTRATION:

N/A

The Oregon cannabis market

Green Dragon Extracts' Oregon Vapor Pen sales grew by 11% between April 2020 and April 2021. Their top selling Vapor Pen product in April was Watermelon Gelato Distillate Cartridge (1g).

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STATE:

‍Oregon

TOTAL SALES:

$110.5M USD

YOY SALES GROWTH:

23%

AVERAGE BASKET:

$43.76 USD

COUNT OF BASKETS:

2.5M

BRAND CONCENTRATION:

25%

The Pennsylvania cannabis market

Let's give our newest market, Pennsylvania, some love. The top four products in the market during April all came from Kind Tree Cannabis. The top product was Gorilla Glue #4 (7g), which brought in $1.3 million in April.

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STATE:

Pennsylvania

TOTAL SALES:

$100.3M USD

YOY SALES GROWTH:

85%

AVERAGE BASKET:

$143.58 USD

COUNT OF BASKETS:

.6M

BRAND CONCENTRATION:

85%

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The Saskatchewan cannabis market

Wana was the top ranked Gummies brand in Saskatchewan in April with a 62% segment share. Their most popular flavor in Saskatchewan in April was Strawberry, which made up 29% of their sales.

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PROVINCE:

‍Saskatchewan

TOTAL SALES:

$12.1M CAD

YOY SALES GROWTH:

23%

AVERAGE BASKET:

$43.92 CAD

COUNT OF BASKETS:

.2M

BRAND CONCENTRATION:

N/A

The Washington cannabis market

Mfused was the top ranked brand in Washington's Vapor Pen market in April with a 11.3% category share. In addition to Vapor Pens, Mfused also sells products in the Concentrates, Tincture & Sublingual, and Topical categories.

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STATE:

‍Washington

TOTAL SALES:

$130.4M USD

YOY SALES GROWTH:

10%

AVERAGE BASKET:

$36.89 USD

COUNT OF BASKETS:

3.5M

BRAND CONCENTRATION:

23%