Cannabis Market Overview October 2021

Welcome to our monthly cannabis market overview.

These five key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more. We also mention some top strains and Edible flavors that were popular in September and some noteworthy brands that contributed to those sales.

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‍Metric Definitions

• Total sales = the total amount of sales for the month.
• YoY sales growth = calculates the percentage change in total sales from the same month last year.
• Basket count = is the total amount of transactions for the month.
• Average basket = total revenue divided by the total number of transactions.
• Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
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The Alberta cannabis market

In September, the third-ranked Pre-Roll strain in Alberta was Cold Creek Kush. It has grown 52.4% between September 2020 and September 2021. The top Cold Creek Kush product in the last 90 days was Redecan's Redees - Cold Creek Kush Pre-Roll 10-Pack (3.5g).

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PROVINCE:

Alberta

‍TOTAL SALES:

$59.3M CAD

YOY SALES GROWTH:

11%

AVERAGE BASKET:

$39.59 CAD

COUNT OF BASKETS:

1.4M

BRAND CONCENTRATION:

30%

The British Columbia cannabis market

British Columbia's top-ranked Edible flavor in September was Peach. Peach sales grew by 2.4%  between August and September. The top selling brand of Peach Edibles over the last 90 days was Wana.

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PROVINCE:

‍British Columbia

TOTAL SALES:

$49.7M CAD

YOY SALES GROWTH:

35%

AVERAGE BASKET:

$41.51 CAD

COUNT OF BASKETS:

1.1M

BRAND CONCENTRATION:

38%

The California cannabis market

Cereal Milk was ranked 8th within the California Flower market during September. This Flower strain has grown in sales between August and September (40.3%), as well as September 2020 and September 2021 (49%). The top brand selling Cereal Milk the last 90 days was CannaBiotix (CBX).

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STATE:

‍California

TOTAL SALES:

$431.4M USD

YOY SALES GROWTH:

1%

AVERAGE BASKET:

$62.60 USD

COUNT OF BASKETS:

6.8M

BRAND CONCENTRATION:

26%

The Colorado cannabis market

The second-ranked flavor of Beverages in Colorado was Fruit Punch in September. Fruit Punch's growth between August and September was 14.6% while the top-ranked flavor, Lemonade, had a 19.3% decrease in sales. 49% of Fruit Punch's September sales were from the Drops, Mixes, Elixirs, and Syrups segment.

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STATE:

‍Colorado

TOTAL SALES:

$152.2M USD

YOY SALES GROWTH:

-9%

AVERAGE BASKET:

$56.36 USD

COUNT OF BASKETS:

2.7M

BRAND CONCENTRATION:

36%

The Massachusetts cannabis market

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STATE:

Massachusetts

TOTAL SALES:

$120.1M USD

YOY SALES GROWTH:

51%

AVERAGE BASKET:

$73.65

COUNT OF BASKETS:

1.6M

BRAND CONCENTRATION:

N/A

The Michigan cannabis market

Distillate was the top selling Vapor Pen Extraction Type in Michigan during September and owned 74% of the market. The brand that sold the most Distillate cartridges the last 90 days was Platinum Vape.

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STATE:

Michigan

TOTAL SALES:

$161.5M USD

YOY SALES GROWTH:

57%

AVERAGE BASKET:

$74.23 USD

COUNT OF BASKETS:

2.1M

BRAND CONCENTRATION:

N/A

The Nevada cannabis market

In Nevada's Concentrates market, Afternoon Delight was the top-ranked strain in September, which grew by more than 200% between August and September. The best selling Afternoon Delight product over the last 90 days was Desert Grown Farms' Afternoon Delight Budder (1g).

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STATE:

‍Nevada

TOTAL SALES:

$69.7M USD

YOY SALES GROWTH:

0%

AVERAGE BASKET:

$70.11 USD

COUNT OF BASKETS:

.9M

BRAND CONCENTRATION:

30%

The Ontario cannabis market

The top-ranked Capsule type in Ontario during August was Soft Gel/Oil. Soft Gel/Oil Capsules grew by 48.3% between August 2020 and August 2021. The top selling Soft Gel/Oil Capsules over the last 90 days was Redecan's Gems 5:0 Softgels 15-Pack (75mg).

Note: Data for Ontario is reflective of the month of August.

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PROVINCE:

‍Ontario

TOTAL SALES:

$112.4M CAD

YOY SALES GROWTH:

89%

AVERAGE BASKET:

$46.68 CAD

COUNT OF BASKETS:

2.4M

BRAND CONCENTRATION:

N/A

The Oregon cannabis market

The top-ranked flavor of Edibles in Oregon was Berry this September. 96% of Berry Edible sales came from the Gummies segment. The best selling Berry product over the last 90 days has been WYLD's CBN/THC 1:1 Elderberry Gummies 10-Pack (50mg CBN, 50mg THC).

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STATE:

‍Oregon

TOTAL SALES:

$96.1M USD

YOY SALES GROWTH:

-1%

AVERAGE BASKET:

$40.84 USD

COUNT OF BASKETS:

2.3M

BRAND CONCENTRATION:

23%

The Pennsylvania cannabis market

Lime Sorbet was the second-ranked Flower strain in Pennsylvania during September with $1.2 million in sales. The only brand that sold this strain during September was Cresco Labs and the top selling package size was 7g.

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STATE:

Pennsylvania

TOTAL SALES:

$90.8M USD

YOY SALES GROWTH:

17%

AVERAGE BASKET:

$129.23 USD

COUNT OF BASKETS:

.7M

BRAND CONCENTRATION:

80%

The Saskatchewan cannabis market

The top-ranked Package Size of Pre-Rolls within Saskatchewan this September was 3 packs. Sales to this package size grew by 88.4% between September 2020 and September 2021. Jonny Chronic's Cherry Bomb Pre-roll 3-Pack (1.5g) was the top selling Pre-Roll product of this package size over the last 90 days.

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PROVINCE:

‍Saskatchewan

TOTAL SALES:

$13.2M CAD

YOY SALES GROWTH:

-2%

AVERAGE BASKET:

$43.29 CAD

COUNT OF BASKETS:

.3M

BRAND CONCENTRATION:

N/A

The Washington cannabis market

In Washington's Vapor Pen market, the strain Green Crack increased sales by 29.1% between August and September. The brand with the most Vapor Pen sales to Green Crack over the last 90 days was Mfused with an Average EQ Price of $22.97 per gram.

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STATE:

‍Washington

TOTAL SALES:

$118.7M USD

YOY SALES GROWTH:

-4%

AVERAGE BASKET:

$34.09 USD

COUNT OF BASKETS:

3.4M

BRAND CONCENTRATION:

22%