What does the average cannabis consumer look like?

So what does the typical, recreational marijuana user look like today?

Marijuana pop culture has traditionally centered around the young male smoker and his high times. But the legalization movement has made marijuana more accessible than ever been before, and cannabis's application as a painkiller is particularly appealing to senior citizens. So what does the typical, recreational marijuana user look like today? And how do the preferences and spending habits of groups like young men and senior citizens differ?