.svg){kind=small}
New Jersey Cannabis Sales
Mar, 2026
Overview
New Jersey’s cannabis market has demonstrated steady growth, with total sales reaching $94.4 million in March 2026. Over the past year, the market has seen a 2.2% year-over-year sales increase and a 12.6% month-over-month jump in March, signaling a rebound after a slower winter period. Pricing remains elevated compared to most other states, with the average item price at $31.54 in March 2026. This is consistent with New Jersey’s status as a relatively new and supply-constrained market, where demand continues to outpace the expansion of retail and product offerings.
Despite some volatility—such as dips in February and September—New Jersey’s market has maintained a positive long-term trajectory. The combination of high average prices and consistent unit growth (up 9.8% YoY in March) suggests that consumers are willing to pay a premium, likely due to limited competition and a strong influx of new customers as the market matures.
Mar, 2026
Sales
Year Over Year
Growth
Market Comparison
New Jersey ranks among the top cannabis markets in the U.S. by sales, but stands out for its high average item prices and moderate growth rates. With $94.4 million in March 2026 sales, NJ is ahead of states like Nevada ($53.3M) and Oregon ($77.3M), but trails larger, more mature markets such as California ($306.4M) and Michigan ($262.0M). The average item price in NJ ($31.54) is among the highest nationally, surpassed only by New York ($30.62) and Connecticut ($28.19), reflecting both supply constraints and strong demand.
Growth-wise, NJ’s 2.2% YoY sales increase is modest compared to New York’s explosive 20.2% YoY and Ohio’s 16.7% YoY, but outpaces mature markets like California and Colorado, which are experiencing declines. NJ’s 12.6% MoM growth in March is also notable, suggesting renewed momentum.
New Jersey Weed Prices
Category Performance
While Flower and Vapor Pens dominate sales, the Beverage category stands out for its rapid growth and unique consumer appeal. Beverage sales surged 29.8% month-over-month and 36.1% year-over-year in March 2026, far outpacing the overall market. Unit sales nearly doubled year-over-year (+89.6%), indicating a surge in trial and repeat purchases. Notably, average item prices for Beverages have dropped sharply over the past year, from $24.57 to $17.64, making them more accessible and likely fueling this growth.
Within Beverages, the “Iced Tea, Lemonade, and Fruit” and “Sports and Energy” segments are driving most of the volume, with strong double-digit growth. The top brands in this space, such as Journeyman and Major, are capturing the majority of sales, leveraging broad SKU assortments and competitive pricing.
Product Category Market Share In New Jersey
Historical Cannabis Sales In New Jersey
New Jersey Cannabis Reports
.png)
New Jersey Cannabis News
The NJ Cannabis Paradox: Despite High Prices, Consumer Demand Continues to Grow
Headset CEO Cy Scott to Speak at IgniteIt Cannabis Business Expo 2026
Get More New Jersey Cannabis Market Data