Cannabis sales from 4/20/22 in the US & Canada

Wondering how sales performed on this year’s holiday? In the US, the average cannabis store experienced 148% higher sales on 4/20 than over the previous four Wednesdays. Average discounting increased by 72%. In Canada, the average cannabis store saw sales grow by 65% and average discounts rise by a whopping 92%. In both countries, sales were driven by an increase in total transaction volume. In the US, the median cannabis store saw a 107% increase in transaction volume on 4/20 in comparison to the previous four weeks. In Canada, transaction volume at the median store increased by 57%. However, in the US customers purchased more per transaction on 4/20, with the median store seeing a 19% increase in average basket size. In Canada, average basket size at the median store only increased by 3%.

When we look at category growth, we find that as usual on holidays, Beverages were the top performing products in both countries. On 4/20, sales to Beverages grew by 110% in Canada and by 176% in the US. Pre-Rolls also performed well in both markets with 74% growth in Canada and 150% growth in the US. In Canada, Edibles were the second best performing product category on 4/20 with 83% sales growth. Concentrates took the silver medal in the US with 155% growth.

All data was sourced from AB, BC, ON, and SK in Canada and AZ, CA, CO, IL, MA, MD, MI, NV, OR, and WA in the US. Same-store sales on 4/20/2022 were compared to sales averaged across the four previous Wednesdays (3/23, 3/30, 4/6, 4/13).

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