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Product category trends in the Florida cannabis market
Florida is the largest medical market in the country. However, because the market is so tightly regulated, product category trends in Florida can be pretty different when compared to the rest of the US. For example, as a medical market, Florida sees a lower representation of typical favorites in other adult-use markets, such as Pre-Rolls (-7.1 percentage points lower than the rest of the US), Beverages (-1.1 percentage points lower than the rest of the US), and Edibles (-0.9 percentage points lower than the rest of the US). Other categories such as Topicals (+0.6), Tincture & Sublinguals (+1.3), and Capsules (+0.2), which are typically associated with wellness have a higher share of total sales compared to the rest of the US.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total Sales
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
MOM LSSG
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.
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