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Which demographic groups are growing in cannabis?
When we look at demographic groups, split by both age and gender, we see a trend appear: as age increases, year over year growth decreases. This could mean that cannabis plays a more integral part in the lives of younger consumers, or older consumers may also be hesitating to go to cannabis stores during the pandemic. We also see that with each generation, female customers had greater growth than male customers. To read more about these and other demographic trends, take a look at our industry report on the topic.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total Sales
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
MOM LSSG
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.
Alberta
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California
Colorado
Florida
Illinois
Maryland
Massachusetts
Michigan
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Ontario
Oregon
Saskatchewan
