E4 - Joe Hodas from Wana Brands

In this episode of CPG, we are joined by veteran cannabis CMO Joe Hodas of Wana Brands. We get some really great perspective on the science, innovation, education, and approaches to the market, as well as the consumer for the Edibles category. Learning about the technology behind fast onset and fast offset edibles is what sets Wana Brands apart from any other cannabis company in the space. Joe tells us a bit about Wana’s key product formats, differentiation points, and market fragmentation. He also explains how he and his team have been one of the very first to set up licensing deals in other states and Canadian provinces. Wana Brands products are now in 11 US states (soon to be 15), and nine provinces in Canada. We learn a lot in this episode from Joe — please enjoy the discussion and remember to subscribe to our podcast for more CPG!