Cannabis Market Overview December 2021

Welcome to our monthly cannabis market overview.

These five key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more.

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‍Metric Definitions

• Total sales = the total amount of sales for the month.
• YoY sales growth = calculates the percentage change in total sales from the same month last year.
• Basket count = is the total amount of transactions for the month.
• Average basket = total revenue divided by the total number of transactions.
• Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
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The Alberta cannabis market

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PROVINCE:

Alberta

‍TOTAL SALES:

$53.3M CAD

YOY SALES GROWTH:

-1%

AVERAGE BASKET:

$39.23 CAD

COUNT OF BASKETS:

1.3M

BRAND CONCENTRATION:

34%

The Arizona cannabis market

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STATE:

Arizona

TOTAL SALES:

$181.6M USD

YOY SALES GROWTH:

103%

AVERAGE BASKET:

$60.72

COUNT OF BASKETS:

2.9M

BRAND CONCENTRATION:

N/A

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The British Columbia cannabis market

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PROVINCE:

‍British Columbia

TOTAL SALES:

$47.4M CAD

YOY SALES GROWTH:

30%

AVERAGE BASKET:

$40.66 CAD

COUNT OF BASKETS:

1.1M

BRAND CONCENTRATION:

37%

The California cannabis market

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STATE:

‍California

TOTAL SALES:

$416.9M USD

YOY SALES GROWTH:

6%

AVERAGE BASKET:

$61.10 USD

COUNT OF BASKETS:

6.8M

BRAND CONCENTRATION:

30%

The Colorado cannabis market

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STATE:

‍Colorado

TOTAL SALES:

$140.0M USD

YOY SALES GROWTH:

0%

AVERAGE BASKET:

$52.52 USD

COUNT OF BASKETS:

2.6M

BRAND CONCENTRATION:

38%

The Illinois cannabis market

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STATE:

‍Illinois

TOTAL SALES:

$150.2M USD

YOY SALES GROWTH:

42%

AVERAGE BASKET:

$90.58 USD

COUNT OF BASKETS:

1.6M

BRAND CONCENTRATION:

N/A

The Maryland cannabis market

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STATE:

‍Maryland

TOTAL SALES:

$43.7M USD

YOY SALES GROWTH:

3%

AVERAGE BASKET:

$109.37 USD

COUNT OF BASKETS:

.3M

BRAND CONCENTRATION:

N/A

The Massachusetts cannabis market

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STATE:

Massachusetts

TOTAL SALES:

$116.8M USD

YOY SALES GROWTH:

54%

AVERAGE BASKET:

$73.56 USD

COUNT OF BASKETS:

1.5M

BRAND CONCENTRATION:

N/A

The Michigan cannabis market

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STATE:

Michigan

TOTAL SALES:

$153.4M USD

YOY SALES GROWTH:

67%

AVERAGE BASKET:

$71.66 USD

COUNT OF BASKETS:

2.1M

BRAND CONCENTRATION:

N/A

The Nevada cannabis market

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STATE:

‍Nevada

TOTAL SALES:

$65.4M USD

YOY SALES GROWTH:

-3%

AVERAGE BASKET:

$68.79 USD

COUNT OF BASKETS:

.9M

BRAND CONCENTRATION:

30%

The Ontario cannabis market

Note: Data for Ontario is reflective of the month of October.

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PROVINCE:

‍Ontario

TOTAL SALES:

$117.0M CAD

YOY SALES GROWTH:

71%

AVERAGE BASKET:

$44.70 CAD

COUNT OF BASKETS:

2.6M

BRAND CONCENTRATION:

N/A

The Oregon cannabis market

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STATE:

‍Oregon

TOTAL SALES:

$87.5M USD

YOY SALES GROWTH:

-2%

AVERAGE BASKET:

$40.26 USD

COUNT OF BASKETS:

2.1M

BRAND CONCENTRATION:

22%

The Pennsylvania cannabis market

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STATE:

Pennsylvania

TOTAL SALES:

$97.5M USD

YOY SALES GROWTH:

25%

AVERAGE BASKET:

$125.53 USD

COUNT OF BASKETS:

.7M

BRAND CONCENTRATION:

75%

The Saskatchewan cannabis market

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PROVINCE:

‍Saskatchewan

TOTAL SALES:

$11.0M CAD

YOY SALES GROWTH:

-19%

AVERAGE BASKET:

$43.93 CAD

COUNT OF BASKETS:

.2M

BRAND CONCENTRATION:

N/A

The Washington cannabis market

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STATE:

‍Washington

TOTAL SALES:

$112.3M USD

YOY SALES GROWTH:

-4%

AVERAGE BASKET:

$33.80 USD

COUNT OF BASKETS:

3.3M

BRAND CONCENTRATION:

21%

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