Cannabis Market Overview February 2022

Welcome to our monthly cannabis market overview.

These five key metrics from January will provide you with a pulse check on legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more.

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‍Metric Definitions

• Total sales = the total amount of sales for the month.
• YoY sales growth = calculates the percentage change in total sales from the same month last year.
• Basket count = is the total amount of transactions for the month.
• Average basket = total revenue divided by the total number of transactions.
• Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
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The Alberta cannabis market

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PROVINCE:

Alberta

‍TOTAL SALES:

$56.4M CAD

YOY SALES GROWTH:

-3%

AVERAGE BASKET:

$39.67 CAD

COUNT OF BASKETS:

1.4M

BRAND CONCENTRATION:

34%

The Arizona cannabis market

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STATE:

Arizona

TOTAL SALES:

$158.3M USD

YOY SALES GROWTH:

45%

AVERAGE BASKET:

$60.49 USD

COUNT OF BASKETS:

2.6M

BRAND CONCENTRATION:

N/A

The British Columbia cannabis market

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PROVINCE:

‍British Columbia

TOTAL SALES:

$50.4M CAD

YOY SALES GROWTH:

25%

AVERAGE BASKET:

$40.83 CAD

COUNT OF BASKETS:

1.2M

BRAND CONCENTRATION:

36%

The California cannabis market

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STATE:

‍California

TOTAL SALES:

$420.1M USD

YOY SALES GROWTH:

6%

AVERAGE BASKET:

$59.01 USD

COUNT OF BASKETS:

7.1M

BRAND CONCENTRATION:

29%

The Colorado cannabis market

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STATE:

‍Colorado

TOTAL SALES:

$134.7M USD

YOY SALES GROWTH:

-11%

AVERAGE BASKET:

$53.09 USD

COUNT OF BASKETS:

2.5M

BRAND CONCENTRATION:

33%

The Illinois cannabis market

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STATE:

‍Illinois

TOTAL SALES:

$142.3M USD

YOY SALES GROWTH:

17%

AVERAGE BASKET:

$88.32 USD

COUNT OF BASKETS:

1.6M

BRAND CONCENTRATION:

N/A

The Maryland cannabis market

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STATE:

‍Maryland

TOTAL SALES:

$42.3M USD

YOY SALES GROWTH:

-10%

AVERAGE BASKET:

$105.57 USD

COUNT OF BASKETS:

.4M

BRAND CONCENTRATION:

N/A

The Massachusetts cannabis market

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STATE:

Massachusetts

TOTAL SALES:

$116.7M USD

YOY SALES GROWTH:

34%

AVERAGE BASKET:

$71.54 USD

COUNT OF BASKETS:

1.6M

BRAND CONCENTRATION:

N/A

The Michigan cannabis market

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STATE:

Michigan

TOTAL SALES:

$153.5M USD

YOY SALES GROWTH:

41%

AVERAGE BASKET:

$69.27 USD

COUNT OF BASKETS:

2.2M

BRAND CONCENTRATION:

27%

The Nevada cannabis market

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STATE:

‍Nevada

TOTAL SALES:

$61.2M USD

YOY SALES GROWTH:

-19%

AVERAGE BASKET:

$63.86 USD

COUNT OF BASKETS:

.9M

BRAND CONCENTRATION:

28%

The Ontario cannabis market

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PROVINCE:

‍Ontario

TOTAL SALES:

$146.0M CAD

YOY SALES GROWTH:

68%

AVERAGE BASKET:

$45.51 CAD

COUNT OF BASKETS:

3.2M

BRAND CONCENTRATION:

41%

The Oregon cannabis market

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STATE:

‍Oregon

TOTAL SALES:

$87.4M USD

YOY SALES GROWTH:

-13%

AVERAGE BASKET:

$39.85 USD

COUNT OF BASKETS:

2.1M

BRAND CONCENTRATION:

23%

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The Saskatchewan cannabis market

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PROVINCE:

‍Saskatchewan

TOTAL SALES:

$13.0M CAD

YOY SALES GROWTH:

9%

AVERAGE BASKET:

$43.43 CAD

COUNT OF BASKETS:

.3M

BRAND CONCENTRATION:

30%

The Washington cannabis market

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STATE:

‍Washington

TOTAL SALES:

$111.5M USD

YOY SALES GROWTH:

-11%

AVERAGE BASKET:

$33.61 USD

COUNT OF BASKETS:

3.3M

BRAND CONCENTRATION:

22%

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