High Supply / Supply

In the cannabis market, High Supply / Supply has shown notable performance across various categories, particularly in Illinois and Massachusetts. In Illinois, the brand has maintained a consistent top position in the Flower category from January to April 2024, with sales peaking in April at over 10 million. This dominant position in the Flower category underscores the brand's strong market presence and consumer preference in Illinois. However, in the Vapor Pens category within the same state, the brand experienced a slight decline, moving from the 12th position in January to the 16th by April, indicating a potential area for improvement or increased competition. The introduction in the Concentrates category in April at the 6th position is also noteworthy, suggesting a strategic expansion into new product lines.

Contrastingly, in Michigan, High Supply / Supply's performance in the Flower category shows variability, with a ranking fluctuation from the 3rd position in January to the 9th by April 2024, alongside a noticeable dip in sales. This trend may reflect changing consumer preferences or intensifying competition within the state. Meanwhile, in Massachusetts, the brand has consistently secured the 2nd rank in the Flower category from January to April, demonstrating strong market performance and brand loyalty among consumers in this region. The consistent rankings, coupled with a significant sales figure in March, highlight the brand's robust position in Massachusetts. These insights into state-by-state performance across different categories reveal the brand's overall market strength and areas where strategic adjustments could enhance its market share and consumer appeal.