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Cannabis sales on Valentine’s Day weekend 2021
When we looked at recreational cannabis sales in CA, CO, NV, OR, & WA, we found that total sales over Valentine's Day weekend (2/12- 2/14) were down 4.4% vs the average sales of the previous four weeks. This is very different to what we saw last year, when there was a 7.8% increase in sales in the same time frame. Top performing categories are the same as last year, with products in the Massage Oil and Lube segment seeing an 87.5% increase over the previous four weekends.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total Sales
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
MOM LSSG
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.
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