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Sales increase during Christmas in the US
Some interesting trends held true in both the US and Canada when we looked at total sales lifts compared to the previous four weeks. The week before Christmas had a less dramatic increase in sales in 2020 than in 2019. With that said, out of all examined time periods, Christmas Eve had the largest relative increase in sales vs the previous four weeks. It fell on a Thursday this year and a Tuesday last year, both of which are regularly fairly low sales days. This means big potential for period over period growth when last minute shoppers are flooding in!
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total Sales
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
MOM LSSG
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.
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