Market Data

When we look at demographic groups, split by both age and gender, we see a trend appear: as age increases, year over year growth decreases.

Gen Z Females are a fast growing segment across the cannabis industry, but how do their purchasing patterns vary across each market?

When looking at bulk packages of flower in Oregon, sales of 1-3 gram packages trended down sharply at the onset of COVID and have not yet recovered.

When comparing Gummy sales share against all of California's recreational cannabis sales by gender and age group during 2020, you can see Male Millennials contribute the highest portion of sales by a wide margin.

With our new metadata dashboards, you can look deep within product types, like flavors of edibles or in this case strains, to find areas of growth and opportunity in the market.

When looking at total sales lifts vs the previous four weeks, we see some interesting trends in both US and Canada.

When looking at total sales lifts vs the previous four weeks, we see some interesting trends in both US and Canada.

Happy New Year! Consumers welcomed 2021 with open arms filled with cannabis! Sales during the week of New Year's increased across all of our Insights Premium markets (CA, CO, NZ, OR, WA, and AB), but Alberta had significantly more relative growth than the more mature US markets.

Some interesting trends held true in both the US and Canada when we looked at total sales lifts compared to the previous four weeks.