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Sales (United States)
2023
Category Rank (United States)
Sales (Canda)
2023
Category Rank (Canada)
Overview
With so many types of Concentrates and ways to consume them, Concentrates are an art that appeal to a certain consumer. That might be why this category isn’t as dominant as other cannabis form factors as the fifth largest product category in both the US and Canada. But while this category doesn’t share the simplicity of Flower or the discretion of Edibles, younger consumers are exploring the category with Gen Z customers purchasing Concentrates at triple the rate of Baby Boomers.
When we look at the different age groups purchasing Concentrate products, we find that younger consumers purchase Concentrates more than older age groups, and Male consumers in every generation purchase more Concentrates than their Female counterparts.
Frequently Asked Questions
It's a comprehensive analysis of the selected category within the cannabis industry, focusing on sales and market trends in the U.S. and Canada written by Headset analysts, with intuitive visuals and commentary. It is delivered digitally in PDF format and comes bundled with an Excel spreadsheet export to get access to even more data.
The report includes data from specific states in the U.S. and provinces in Canada. These markets include AZ, CA, CO, IL, MA, MD, MI, MO, OH, NV, OR, WA, AB, BC, ON, and SK.
The report covers all segments of products within a category, with a focus on different product formats (including proprietary hardware) and preferences.
Yes, the report includes information on various types of products available in the market. From extraction types, edible form factors, and even cartridge hardware.
No, unfortunately Headset Insights is a separate subscription from our category reports.
Data is gathered from real-time sales reporting by cannabis retailers, using their point-of-sale systems connected to Headset’s business intelligence software. Data is captured at the transaction (receipt) level across thousands of retailers.
Yes, it examines the popularity and market share of the category as well as top brands in the context of the cannabis industry.
Yes, it includes insights on the number of brands and the growth rate in the category across different regions.
The report includes analysis regarding the pricing of products and how they compare to other categories.
Yes, the report provides data on sales by generation, including Gen Z, Millennials, and other age groups.
