Apr-2024
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Overview
Market Insights Snapshot
In Missouri, Proper Cannabis has shown a consistent presence across multiple cannabis product categories, indicating a broad appeal within the state's market. Notably, in the Concentrates category, the brand maintained a strong position, fluctuating slightly between the 2nd and 3rd ranks from January to April 2024, with a slight dip in sales over the four months. This minor fluctuation suggests a stable demand for their concentrates, despite a competitive market. In contrast, their performance in the Vapor Pens category tells a different story. Starting at the 21st position in January and slightly declining to the 23rd by April, alongside a decrease in sales, indicates challenges in gaining a significant foothold within this category. The downward trend in both rank and sales for Vapor Pens could reflect consumer preferences shifting away from Proper Cannabis's offerings in this segment or increased competition.
Meanwhile, Proper Cannabis's Flower and Pre-Roll categories in Missouri have shown positive momentum. The Flower category, in particular, saw an improvement in ranking from 10th in January to 8th by April, coupled with a notable increase in sales, suggesting growing consumer preference and brand strength in this category. This upward trend is significant, highlighting the brand's ability to enhance its market share and consumer base in a highly competitive segment. The Pre-Roll category also displayed resilience and growth, moving from the 3rd to the 4th rank by April, with sales increasing steadily. This consistent performance across both the Flower and Pre-Roll categories underscores Proper Cannabis's solid market positioning and the successful cultivation of a loyal customer base in these segments. However, the contrast in performance between these categories and the Vapor Pens category illustrates the complexities of consumer preferences and the importance of strategic focus to capitalize on areas of strength.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Proper Cannabis has shown a notable upward trajectory in its rankings over the first four months of 2024, moving from 10th in January to 8th by April. This improvement in rank is indicative of its growing presence and sales within the state, outpacing several competitors. Notably, Local Cannabis Co. experienced fluctuations but ended in a similar position as it started, indicating a potential opportunity for Proper Cannabis to capitalize on. Meanwhile, Good Day Farm and Flora Farms have shown a slight decline in their rankings, suggesting a shift in consumer preferences or increased competition. Greenlight, while remaining lower in rank compared to Proper Cannabis, has seen significant sales increases, highlighting a competitive market where brand positioning and sales are in constant flux. Proper Cannabis's upward movement in rank, coupled with its consistent sales growth, positions it as a brand to watch in the Missouri flower cannabis market, as it successfully navigates the challenges and opportunities within this competitive space.
Notable Products
In April 2024, Proper Cannabis saw Rainbow Mtn Mix #19 Pre-Roll (0.5g) leading the sales chart within their product range, recording a remarkable sales figure of 3827 units. Following closely, Mango Haze (3.5g) secured the second position with a notable increase in its rank from fifth in March to second, showcasing a significant rise in consumer preference. Memory Loss (3.5g) and Money Maker #2 Pre-Roll (0.5g) were ranked third and fourth, respectively, indicating a strong performance in the Flower and Pre-Roll categories. The Biz #2 Pre-Roll (0.5g) rounded out the top five, demonstrating the consistent popularity of Pre-Rolls among Proper Cannabis customers. This month's rankings reveal a dynamic shift in consumer interests, highlighting the growing demand for both Flower and Pre-Roll categories within Proper Cannabis's product lineup.