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Sales (United States)
2023
Category Rank (United States)
Sales (Canda)
2023
Category Rank (Canada)
Overview
Edibles have continued to grow in popularity amongst consumers in both the US and Canada. In Canada, Edibles have grown from 4% of total sales in January 2021 to 5.8% of total sales in September 2022. In the US, this category has grown from 10.7% to 12.1% of total sales in the same time period. The number of brands has also increased in both countries. Since last September, the number of Edibles brands in Canada has increased 73.7% and 4.7% in the US.
Gummies dominate the Edibles scene in both markets, making up 69.4% of all Edible sales in Canada and 73.9% of sales in the US. Chocolates also capture a significant portion of sales in the US (9.4%) and Canada (14.1%). When we look at consumer preferences for the category, we find that older age groups and Female customers have a greater affinity for Edibles than they do for other cannabis categories in both countries.
Frequently Asked Questions
It's a comprehensive analysis of the selected category within the cannabis industry, focusing on sales and market trends in the U.S. and Canada written by Headset analysts, with intuitive visuals and commentary. It is delivered digitally in PDF format and comes bundled with an Excel spreadsheet export to get access to even more data.
The report includes data from specific states in the U.S. and provinces in Canada. These markets include AZ, CA, CO, IL, MA, MD, MI, MO, OH, NV, OR, WA, AB, BC, ON, and SK.
The report covers all segments of products within a category, with a focus on different product formats (including proprietary hardware) and preferences.
Yes, the report includes information on various types of products available in the market. From extraction types, edible form factors, and even cartridge hardware.
No, unfortunately Headset Insights is a separate subscription from our category reports.
Data is gathered from real-time sales reporting by cannabis retailers, using their point-of-sale systems connected to Headset’s business intelligence software. Data is captured at the transaction (receipt) level across thousands of retailers.
Yes, it examines the popularity and market share of the category as well as top brands in the context of the cannabis industry.
Yes, it includes insights on the number of brands and the growth rate in the category across different regions.
The report includes analysis regarding the pricing of products and how they compare to other categories.
Yes, the report provides data on sales by generation, including Gen Z, Millennials, and other age groups.
