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Sales (United States)
2023
Category Rank (United States)
Sales (Canda)
2023
Category Rank (Canada)
Overview
Flower is the dominant category in every market. This isn’t that surprising. It is the least processed form of cannabis, and therefore often considered the most affordable product format. It is also the most versatile form of cannabis. Consumers can use it in a variety of different ways, whether it’s simply smoked, vaped, or used as an ingredient in some home-made edibles. On the other hand, Flower is also the most susceptible category to commoditization and price compression. We also see a tendency for Flower market share to start high in newer markets, and then decrease over time as the market matures.
When we look at how different demographic groups are spending on Flower, we notice some patterns. Generally, Male customers within each age group spend proportionally more on Flower than their Female counterparts. Consumers in the Baby Boomer age group tend to spend the most on Flower, followed closely by Millennials.
Frequently Asked Questions
It's a comprehensive analysis of the selected category within the cannabis industry, focusing on sales and market trends in the U.S. and Canada written by Headset analysts, with intuitive visuals and commentary. It is delivered digitally in PDF format and comes bundled with an Excel spreadsheet export to get access to even more data.
The report includes data from specific states in the U.S. and provinces in Canada. These markets include AZ, CA, CO, IL, MA, MD, MI, MO, OH, NV, OR, WA, AB, BC, ON, and SK.
The report covers all segments of products within a category, with a focus on different product formats (including proprietary hardware) and preferences.
Yes, the report includes information on various types of products available in the market. From extraction types, edible form factors, and even cartridge hardware.
No, unfortunately Headset Insights is a separate subscription from our category reports.
Data is gathered from real-time sales reporting by cannabis retailers, using their point-of-sale systems connected to Headset’s business intelligence software. Data is captured at the transaction (receipt) level across thousands of retailers.
Yes, it examines the popularity and market share of the category as well as top brands in the context of the cannabis industry.
Yes, it includes insights on the number of brands and the growth rate in the category across different regions.
The report includes analysis regarding the pricing of products and how they compare to other categories.
Yes, the report provides data on sales by generation, including Gen Z, Millennials, and other age groups.
