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Sales (United States)
2023
Category Rank (United States)
Sales (Canda)
2023
Category Rank (Canada)
Overview
Although Topicals make up a very small percentage of total cannabis sales, their association with wellness products drives unique industry trends compared to larger product categories. Topicals are unlike other cannabis products in many ways, and so are the consumers that rely on these products for pain relief and relaxation.
Topicals make up less than 1% of total cannabis sales in both the US and Canada, and popularity is slowly decreasing in both countries. Average item prices (AIP) for Topicals in the US have held steady, in Canada, on the other hand, have been more volatile. When we look at segments within the Topical category, we find that consumers in the US overwhelmingly prefer Lotion, Salves, Gels, and Creams while Canada sees more diversity in segment sales. Examining different demographic preferences, we find that Female consumers and consumers in older age groups vastly prefer Topicals over younger Male counterparts.
Frequently Asked Questions
It's a comprehensive analysis of the selected category within the cannabis industry, focusing on sales and market trends in the U.S. and Canada written by Headset analysts, with intuitive visuals and commentary. It is delivered digitally in PDF format and comes bundled with an Excel spreadsheet export to get access to even more data.
The report includes data from specific states in the U.S. and provinces in Canada. These markets include AZ, CA, CO, IL, MA, MD, MI, MO, OH, NV, OR, WA, AB, BC, ON, and SK.
The report covers all segments of products within a category, with a focus on different product formats (including proprietary hardware) and preferences.
Yes, the report includes information on various types of products available in the market. From extraction types, edible form factors, and even cartridge hardware.
No, unfortunately Headset Insights is a separate subscription from our category reports.
Data is gathered from real-time sales reporting by cannabis retailers, using their point-of-sale systems connected to Headset’s business intelligence software. Data is captured at the transaction (receipt) level across thousands of retailers.
Yes, it examines the popularity and market share of the category as well as top brands in the context of the cannabis industry.
Yes, it includes insights on the number of brands and the growth rate in the category across different regions.
The report includes analysis regarding the pricing of products and how they compare to other categories.
Yes, the report provides data on sales by generation, including Gen Z, Millennials, and other age groups.
