Cannabis Edibles: An analysis of category trends & performance

Introduction

A lot has changed for cannabis Edibles. There was once a simpler time when the Edibles category was known exclusively for pot brownies. But the category has expanded to include hundreds of brands and thousands of different products like gummies and mints, and now brownies account for less than 1% of Edible sales in the US and Canada. In this report we take a close look at the category, examining sales growth, changes in segment popularity, pricing, consumer preferences and much more. As always, there's a lot to cover, so let's dive in!