Exploring brand affinity for Canada Flower and Pre-Rolls

Introduction: What is brand affinity?

Brand affinity is the feeling a particular consumer, or group of consumers, has towards a brand. Brands resonate with different consumer groups for different reasons. By understanding which brands have a greater appeal towards various consumer groups, product marketers and product developers can better understand their market and make decisions about products to increase or decrease their affinity with target groups in order to grow their sales and market share. In this report, we'll look at some well-known brands and explore which consumer groups find these brands appealing.