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Dec-2024
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Overview
Market Insights Snapshot
The cannabis brand 1988 has shown varied performance across different states and categories in recent months. In the Washington market, 1988 has maintained a strong presence in the Pre-Roll category, consistently ranking within the top 20 brands. Specifically, the brand moved from 16th place in September to 17th in December, demonstrating resilience despite minor fluctuations in rank. Meanwhile, in Illinois, 1988 has struggled to break into the top 30, hovering around the 41st position for most of the fall before inching up slightly to 39th in December. This indicates a challenging environment for the brand in Illinois, where competition in the Pre-Roll segment remains fierce.
In Massachusetts, 1988 has seen modest improvements in its Pre-Roll category ranking, climbing from 95th in September to 83rd by December. This upward trend suggests a gradual increase in brand recognition or market penetration in the state. However, it should be noted that the brand's absence from the top 30 in Massachusetts indicates that there is still significant room for growth. Overall, while 1988 has demonstrated strength in Washington, the brand faces challenges in other markets, reflecting the competitive and dynamic nature of the cannabis industry.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, 1988 has experienced fluctuations in its ranking over the past few months, indicating a dynamic market environment. In September 2024, 1988 was ranked 16th, but it slipped to 19th in October and 20th in November, before recovering to 17th in December. This volatility suggests that while 1988 is a strong contender, it faces stiff competition from brands like Forbidden Farms, which consistently maintained a higher rank, peaking at 14th in both October and November. Meanwhile, Artizen Cannabis and Falcanna have also been close competitors, with Artizen fluctuating between 15th and 19th, and Falcanna hovering around the 20th position. Notably, Rescue Cannabis Co. showed significant improvement, jumping from 23rd in October to 18th in November, directly impacting 1988's rank. These shifts highlight the importance for 1988 to strategize effectively to maintain and improve its position in a competitive market where consumer preferences and brand performances are continually evolving.
Notable Products
In December 2024, the top-performing product for 1988 was the African Mango Infused Blunt (1g) in the Pre-Roll category, maintaining its number one rank from the previous months with sales of 6042 units. The Watermelon Zkittlez Infused Blunt (1g) held the second position, improving from third in October and maintaining its November rank with a sales increase to 3166 units. Ice Cream Cookies Infused Blunt (1g) rose to third place after a temporary absence from the rankings in November, showing a strong comeback with 2838 units sold. Blueberry Infused Blunt (1g) entered the rankings in November at fourth place and maintained this position in December with 2737 units sold. Lastly, the Honey Infused Blunt (1g) consistently ranked fifth from October to December, with December sales reaching 2311 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
