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Oct-2024
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Overview
Market Insights Snapshot
The cannabis brand 1988 has shown varying levels of performance across different states and categories. In the Illinois market, 1988 has struggled to maintain a consistent presence in the Pre-Roll category, with rankings fluctuating between 40th and 48th place from July to October 2024. This inconsistency, coupled with a noticeable drop in sales from September to October, suggests potential challenges in sustaining consumer interest or competitive pressures within the state. Meanwhile, in Massachusetts, the brand has not managed to break into the top 30, indicating a tougher market environment or less brand recognition in the Pre-Roll category, despite some positive sales growth observed between July and September.
In contrast, the performance of 1988 in Washington paints a more optimistic picture. The brand has consistently ranked within the top 20 in the Pre-Roll category, peaking at 15th place in September 2024. This stable ranking, alongside robust sales figures, highlights 1988's strong foothold and competitive edge in Washington's market. However, a slight dip in sales in October could signal emerging challenges or seasonal fluctuations. The data suggests that while 1988 has established a solid presence in Washington, there are opportunities for growth and improvement in other states, particularly where they have not yet cracked the top 30 rankings.
Competitive Landscape
In the Washington Pre-Roll market, 1988 has experienced fluctuating rankings over the past few months, with notable changes in its competitive landscape. In July 2024, 1988 was ranked 19th, maintaining this position in August, before climbing to 15th in September, and then dropping back to 19th in October. This fluctuation highlights the volatility in the market and the intense competition from brands like Fire Bros., which improved its rank from 21st in July to 17th in October, and Equinox Gardens, which consistently hovered around the 17th to 20th range. Despite these challenges, 1988's sales peaked in September, indicating strong consumer interest, although it faced a decline in October. Meanwhile, Falcanna saw a downward trend, slipping from 16th to 20th, which could present an opportunity for 1988 to capitalize on shifting consumer preferences. The data suggests that while 1988 is holding its ground amidst fierce competition, strategic marketing efforts could further bolster its position in the coming months.
Notable Products
In October 2024, the top-performing product from 1988 was African Mango Infused Blunt (1g) in the Pre-Roll category, maintaining its number one rank consistently since July 2024 with sales of 5403 units. Ice Cream Cookies Infused Blunt (1g) climbed back to the second position, which it also held in August, indicating a strong rebound from its fifth position in September. Watermelon Zkittlez Infused Blunt (1g) secured the third spot, showing a slight improvement from fourth in September. Honey Infused Blunt (1g) dropped to fourth position, consistently remaining in the top four throughout the period. Blueberry Infused Blunt (1g) reappeared in the rankings, securing the fifth position after being absent in September, showcasing its fluctuating presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
