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Dec-2024
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Overview
Market Insights Snapshot
STIIIZY has shown impressive performance across various categories and states, particularly in the California market. The brand has consistently maintained its top position in the Vapor Pens category in California, holding the number one rank from September through December 2024. Additionally, STIIIZY has seen a notable rise in the Concentrates category, moving from the third position in September to the second in December. This upward trajectory highlights the brand's strong foothold and growing consumer preference in this competitive market. In Arizona, STIIIZY has maintained its second-place ranking in both Pre-Roll and Vapor Pens categories, indicating steady performance and consumer demand.
In other states, STIIIZY's performance varies. For instance, in Illinois, the brand has made progress in the Vapor Pens category, improving its rank from 15th in October to 12th in December. This upward movement suggests increasing market penetration and consumer acceptance in the state. On the other hand, in Michigan, while STIIIZY has maintained a stable presence in the Pre-Roll category, its Vapor Pens did not rank in September, only entering the top 30 in October at 13th place. This indicates potential growth opportunities in the state, albeit with some initial challenges. Meanwhile, in Nevada, STIIIZY has dominated the Flower and Pre-Roll categories, consistently holding the top spot, showcasing its strong brand loyalty and market leadership in this region.
Competitive Landscape
In the competitive landscape of vapor pens in California, STIIIZY has consistently maintained its top position from September to December 2024, showcasing its dominance in this category. Despite strong competition, STIIIZY's sales have shown a robust upward trend, indicating a solid growth trajectory. In contrast, Raw Garden, which holds the second rank, has experienced fluctuations in sales, with a slight decrease from October to December 2024. Meanwhile, Plug Play, ranked third, has shown a steady sales increase, yet it remains significantly behind STIIIZY in terms of market share. The consistent ranking and increasing sales of STIIIZY highlight its strong brand presence and customer loyalty in the California vapor pen market, suggesting that competitors need to innovate or strategize effectively to challenge its leading position.
Notable Products
In December 2024, the top-performing product for STIIIZY was the 40's - Blue Dream Infused Pre-Roll 5-Pack from the Pre-Roll category, maintaining its number one rank for four consecutive months with sales reaching 44,108. The Blue Dream Distillate STIIIZY Pod in the Vapor Pens category also held steady at the second position, showing consistent demand. The 40's - King Louis XIII Mini Infused Blunt 5-Pack improved its ranking from fourth to third in November and maintained this position in December. New entries in the rankings for December include the Watermelon Zkittlez Botanically Derived Terpenes Distillate STIIIZY Pod and the Magic Melon BDT Distillate Stiiizy Pod, debuting at fourth and fifth, respectively. These insights reflect a stable preference for certain products while also highlighting emerging trends in consumer interest towards new Vapor Pens offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
