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Oct-2024
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Overview
Market Insights Snapshot
STIIIZY has shown robust performance across various categories and states, particularly in California and Arizona. In California, STIIIZY maintained a stronghold in the Vapor Pens category, consistently ranking first from July to October 2024, with a notable increase in sales from approximately $16 million in July to over $18 million in October. The brand also improved its standing in the Concentrates category, moving from third place in July to second in October, indicating a positive growth trajectory. In Arizona, STIIIZY held steady at the second position in both the Pre-Roll and Vapor Pens categories throughout the same period, showcasing stability in these markets.
In contrast, STIIIZY's performance in Illinois and Michigan presents a mixed picture. In Illinois, the brand experienced a decline in the Vapor Pens category, slipping from seventh place in July to fourteenth in October. This downward trend may suggest increased competition or shifting consumer preferences in the state. Meanwhile, in Michigan, STIIIZY's Pre-Roll category maintained a consistent eighth-place ranking until a slight improvement to seventh in October, suggesting a stable but competitive environment. However, the Vapor Pens category in Michigan saw a drop from twelfth to fourteenth place over the same period, indicating challenges in maintaining its market position. In Nevada, STIIIZY dominated the Flower and Pre-Roll categories, consistently ranking first, while maintaining a strong presence in Vapor Pens, which saw a slight fluctuation in rankings but remained in the top three.
Competitive Landscape
In the competitive landscape of the California vapor pens market, STIIIZY has maintained a dominant position, consistently ranking as the number one brand from July to October 2024. This stronghold is particularly notable given the fierce competition from brands like Raw Garden and Plug Play. While Raw Garden held the second position from July to September before dropping to third in October, Plug Play showed an upward trend, climbing from fourth in July to second by October. Despite these shifts, STIIIZY's sales not only remained robust but also saw a significant increase in October, highlighting its strong brand loyalty and market penetration. This consistent top ranking amidst dynamic market movements underscores STIIIZY's resilience and strategic market positioning in California's competitive vapor pens category.
Notable Products
In October 2024, the top-performing product for STIIIZY was the 40's - Blue Dream Infused Pre-Roll 5-Pack in the Pre-Roll category, maintaining its rank as number one since July 2024, with impressive sales of 45,936 units. The Blue Dream Distillate STIIIZY Pod in the Vapor Pens category also held steady at the second position, showcasing consistent performance across the months. Notably, the 40's - King Louis XIII Mini Infused Blunt 5-Pack climbed from fourth in September to third in October, indicating a rise in popularity. Meanwhile, the 40's - Strawberry Cough Infused Pre-Roll 5-Pack remained at the fourth spot, showing stable demand. A new entry in the rankings is the 40's - Pineapple Express Live Resin Infused Blunt 5-Pack, debuting at the fifth position, highlighting its potential growth in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
