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Jan-2025
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Overview
Market Insights Snapshot
STIIIZY has demonstrated a strong performance in the Arizona cannabis market, consistently holding the number two spot in both Pre-Roll and Vapor Pen categories from October 2024 to January 2025. This stability in rankings suggests a robust consumer base and effective product positioning. In California, STIIIZY is a dominant force in the Vapor Pens category, maintaining the top rank throughout the same period. However, there is a slight dip in their Flower category ranking, moving from first to second place by January 2025, which indicates a potential area for improvement or increased competition.
In Illinois, STIIIZY's presence in the Vapor Pens category is notable, entering the top 30 brands at 12th place in November 2024 and maintaining this position through January 2025. The brand's absence from the top 30 in October indicates rapid growth or improved market penetration in subsequent months. Meanwhile, in Nevada, STIIIZY has excelled in both the Flower and Pre-Roll categories, consistently holding the top rank from October 2024 to January 2025. Their Vapor Pens category also saw an impressive rise from second to first place by December 2024, highlighting a successful strategy in this market. However, in Michigan, the brand's ranking in Vapor Pens dropped out of the top 30 after November 2024, suggesting challenges in maintaining market share or increased competition.
Competitive Landscape
In the competitive landscape of vapor pens in California, STIIIZY consistently holds the top rank from October 2024 to January 2025, showcasing its dominant market presence. Despite fluctuations in sales, with a peak in December 2024, STIIIZY maintains its leadership position, indicating strong brand loyalty and market penetration. In contrast, Raw Garden and Plug Play alternate between the second and third ranks, with Plug Play briefly overtaking Raw Garden in December 2024 and January 2025. This shift suggests a competitive rivalry that could influence consumer preferences and market dynamics. STIIIZY's ability to sustain its top position amidst these shifts highlights its robust brand strategy and potential for continued growth in the California vapor pen market.
Notable Products
In January 2025, the top-performing product from STIIIZY was the Blue Dream Distillate STIIIZY Pod (1g) in the Vapor Pens category, maintaining its first-place position from December with sales of 41,981 units. The 40's - Blue Dream Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category ranked second, slipping from the top spot it held in December. The Watermelon Zkittlez Botanically Derived Terpenes Distillate STIIIZY Pod (1g) improved its ranking to third place from fourth in December. The Blue Burst BDT Distillate STIIIZY Pod (1g) entered the rankings in January at fourth place. Lastly, the Skywalker CDT Distillate STIIIZY Pod (1g) maintained its fifth-place position from November, showing a consistent performance in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
