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Nov-2024
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Overview
Market Insights Snapshot
STIIIZY has demonstrated consistent performance across various categories and states. In Arizona, the brand maintained its stronghold in both the Pre-Roll and Vapor Pens categories, consistently ranking 2nd from August to November 2024. This stability is notable, especially given the significant growth in sales figures over these months. Meanwhile, in California, STIIIZY showed impressive dominance in the Vapor Pens category, holding the top spot throughout the same period. However, the Flower category saw some fluctuation, with the brand briefly rising to 1st place in October before returning to 2nd in November, indicating a competitive market landscape.
In Illinois, STIIIZY's performance in the Vapor Pens category exhibited some variability, with rankings shifting from 11th in August to 12th in November, suggesting challenges in maintaining a strong foothold. On the other hand, Michigan presented a more stable scenario, particularly in the Pre-Roll category, where the brand improved its rank from 8th to 6th over the months. However, STIIIZY did not feature in the top 30 brands for certain categories in some states, highlighting areas for potential growth or increased competition. In Nevada, the brand maintained its leading position in the Pre-Roll category but experienced a slight dip in the Flower category, moving from 1st to 2nd in November, which could be a point of focus for future strategy.
Competitive Landscape
In the competitive landscape of vapor pens in California, STIIIZY has maintained a dominant position, consistently ranking as the number one brand from August to November 2024. This steadfast leadership is particularly notable given the competitive pressure from brands like Raw Garden and Plug Play. While Raw Garden held the second position from August to October, it slipped to third in November, indicating a potential shift in consumer preference or market dynamics. Conversely, Plug Play ascended from third to second place in November, suggesting a positive reception of their product offerings. Despite these shifts, STIIIZY's sales figures have shown a robust upward trend, reinforcing its strong market presence and consumer loyalty in the vapor pen category within California.
Notable Products
In November 2024, the top-performing product for STIIIZY was the Blue Dream Distillate STIIIZY Pod (1g) in the Vapor Pens category, climbing to the number one rank with sales of 41,610. The 40's - Blue Dream Infused Pre-Roll 5-Pack (2.5g) slipped to second place after holding the top spot for the previous three months. The 40's - King Louis XIII Mini Infused Blunt 5-Pack (2.5g) improved its position, reaching third place, while the 40's - Strawberry Cough Infused Pre-Roll 5-Pack (2.5g) maintained a steady fourth rank. Notably, the Skywalker OG CDT Distillate STIIIZY Pod (1g) entered the rankings in fifth place, indicating a new competitive entry in the Vapor Pens category. These shifts suggest a dynamic change in consumer preferences within STIIIZY's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
