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Aug-2025
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Overview
Market Insights Snapshot
STIIIZY has demonstrated a strong performance across several states and categories, maintaining a consistent presence in the top ranks. In Arizona, the brand has held steady at the number two spot for Pre-Rolls across four months, indicating a strong foothold in this category. However, there is a slight decline in the Vapor Pens category, where STIIIZY dropped from second to fourth place in August 2025. Meanwhile, in California, STIIIZY has dominated the Vapor Pens category, securing the top position consistently. This suggests a robust consumer base and preference for their vapor products in the state.
In Michigan, STIIIZY's performance in the Pre-Roll category has seen some fluctuations, with a notable absence from the top 30 in August 2025, which could indicate a shift in consumer preferences or increased competition. The brand's presence in Missouri was noted in the Vapor Pens category in May 2025, but it did not maintain a top 30 position in subsequent months. Conversely, in Nevada, STIIIZY has shown remarkable consistency, leading the Pre-Roll and Vapor Pens categories throughout the observed period, highlighting its strong market position in the state.
Competitive Landscape
In the competitive landscape of vapor pens in California, STIIIZY has consistently maintained its top position from May to August 2025, indicating strong brand loyalty and market presence. Despite the fierce competition, STIIIZY's sales figures have shown a steady upward trend, reinforcing its dominance in the market. Raw Garden holds the second position consistently, but its sales, although increasing, remain significantly lower than STIIIZY's, suggesting that while it is a strong competitor, it has yet to close the gap. Similarly, Plug Play ranks third and shows a positive sales trajectory, yet it too lags behind STIIIZY by a considerable margin. This consistent ranking and sales performance highlight STIIIZY's robust market strategy and customer preference, positioning it as a leader in the California vapor pen category.
Notable Products
In August 2025, the Blue Dream Distillate STIIIZY Pod (1g) maintained its top position in the Vapor Pens category, with a notable sales figure of 38,643 units. The 40's - Blue Dream Infused Pre-Roll 5-Pack (2.5g) climbed to the second spot in the Pre-Roll category, showing an increase from third place in July 2025. The Blue Burst BDT Distillate STIIIZY Pod (1g) ranked third in the Vapor Pens category, dropping one position from July. Skywalker CDT Distillate STIIIZY Pod (1g) improved its ranking to fourth place from fifth in the previous month. Magic Melon BDT Distillate Stiiizy Pod (1g) re-entered the top five in the Vapor Pens category, securing the fifth position after having no rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
