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Sep-2024
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Overview
Market Insights Snapshot
STIIIZY has demonstrated a robust presence across several states, particularly in the California market where it consistently ranks at the top in the Vapor Pens category, maintaining the number one position from June through September 2024. This dominance is reflected in a steady increase in sales, peaking at over $17 million in September. In the Arizona market, STIIIZY has maintained a solid second place in both Pre-Roll and Vapor Pens categories over the same period, with a noticeable uptick in sales for Pre-Rolls in July and August. However, the brand's performance in Illinois tells a different story, with a decline in its ranking for Vapor Pens, dropping from fifth in June to thirteenth by September, indicating potential challenges in maintaining market share.
In Nevada, STIIIZY holds a strong position, particularly in the Flower and Pre-Roll categories, where it has consistently ranked first from June to September 2024. This consistent top ranking suggests a strong consumer preference for STIIIZY products in these categories within the state. Meanwhile, in Michigan, the brand's presence is more moderate, maintaining eighth place in the Pre-Roll category, but experiencing a decline in the Vapor Pens category, dropping from ninth to fifteenth over the months. This indicates potential areas for growth or adjustment in strategy. While STIIIZY's performance varies across different markets and product categories, its stronghold in key states like California and Nevada highlights its significant market influence.
Competitive Landscape
In the California Vapor Pens category, STIIIZY has maintained a consistent top position from June to September 2024, showcasing its dominance in the market. Despite fluctuations among competitors, such as Plug Play and CAKE she hits different, STIIIZY's sales have shown a steady upward trend, reinforcing its strong brand presence. Plug Play experienced a dip in rank from 2nd to 4th in July but rebounded to 3rd by September, while CAKE she hits different rose to 2nd place in July, indicating a competitive yet dynamic landscape. These shifts highlight the resilience and appeal of STIIIZY, as it continues to outperform its rivals in both rank and sales growth, solidifying its leadership in the California market.
Notable Products
In September 2024, the top-performing product from STIIIZY was the 40's - Blue Dream Infused Pre-Roll 5-Pack in the Pre-Roll category, maintaining its number one rank from August with sales reaching 40,061 units. The Blue Dream Distillate STIIIZY Pod in the Vapor Pens category also held steady in the second position, showing a consistent upward trend in sales from June through September. The 40's - Strawberry Cough Infused Pre-Roll 5-Pack remained ranked third, consistent with its performance in August, while the 40's - King Louis XIII Mini Infused Blunt 5-Pack and Blue Burst BDT Distillate STIIIZY Pod ranked fourth and fifth, respectively, both maintaining their positions from August. Notably, the 40's - King Louis XIII Mini Infused Blunt 5-Pack entered the rankings in August and has shown stable performance since. Overall, STIIIZY's top products showed strong sales continuity and stability in their respective categories throughout the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
