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Apr-2025
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Overview
Market Insights Snapshot
Rythm has demonstrated a strong presence across multiple states, particularly in the Maryland and Ohio markets. In Maryland, Rythm has consistently maintained the top spot in the Flower category from January through April 2025, showcasing a steady increase in sales figures. Meanwhile, in Ohio, Rythm held the number one position in the Flower category for the first three months of 2025, only slipping to second place in April, which indicates a slight dip in performance. However, the brand's absence from the top 30 in the Vapor Pens category after February suggests a potential area for improvement in Ohio. This could be a signal for the brand to strategize on enhancing its offerings or marketing efforts in this category.
In Illinois, Rythm has shown notable performance in the Pre-Roll category, climbing to the top rank by April 2025, a testament to their growing popularity and consumer preference in this segment. However, their rank in the Vapor Pens category has remained relatively stable, albeit outside the top five, indicating room for growth. Meanwhile, in New Jersey, Rythm made a significant entry into the Pre-Roll category in April, securing the sixth position, which marks a promising start. On the other hand, their consistent rank in the Flower category across states like Nevada and New York suggests a solid foothold in these markets, albeit with varying levels of competition and consumer demand dynamics.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Rythm has maintained a consistent presence, ranking fourth from February to April 2025, a slight dip from its third-place position in January. This shift in rank is particularly notable given the competitive pressure from brands like Simply Herb, which ascended to the second position in April, and Ozone, which held the second spot until March before dropping to third. Despite these changes, Rythm's sales have shown a positive trend, with a recovery from February's dip, suggesting resilience and a loyal customer base. Meanwhile, Daze Off and Good Green remain behind Rythm, indicating that while competition is fierce, Rythm's brand strength continues to secure its position among the top contenders in the market.
Notable Products
In April 2025, Animal Face (3.5g) maintained its position as the top-selling product for Rythm, despite a decrease in sales to $38,728. Afternoon Delight #4 (3.5g) saw a significant rise, moving from fifth place in March to second place in April, indicating a growing popularity. Brownie Scout (3.5g) remained steady at third place, showing consistent demand. The 2.83g variant of Brownie Scout dropped from second in March to fourth in April, suggesting a shift in consumer preference within the same product line. Afternoon Delight (2.83g) re-entered the rankings in fifth place after not ranking in March, showcasing renewed interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
