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Dec-2024
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Overview
Market Insights Snapshot
Rythm's performance in the cannabis market shows notable variations across different states and product categories. In Illinois, Rythm has demonstrated consistent strength in the Concentrates category, maintaining a solid 2nd place ranking in September, November, and December 2024. However, the brand did not appear in the top 30 in October, indicating a temporary dip in visibility. The Flower category in Illinois also saw fluctuating ranks, peaking at 2nd place in November, with a slight decline to 3rd in December. In contrast, the Pre-Roll category shows a positive trend, climbing from 6th place in October to 3rd in November and maintaining that position in December, reflecting increased consumer preference for Rythm's pre-roll offerings.
Outside of Illinois, Rythm's performance is varied. In Maryland, the brand has shown dominance in the Flower category, achieving the top rank in October and December, with a brief slip to 2nd place in November. This indicates a strong foothold in the Maryland flower market. Meanwhile, in Massachusetts, Rythm's presence in the Flower category is less prominent, ranking only 18th and 20th in October and November, respectively, and not making the top 30 in September and December. This suggests potential challenges in capturing the Massachusetts market. In Ohio, Rythm has consistently performed well in the Flower category, holding the top spot in September, October, and December, which highlights a strong consumer base and brand loyalty in the state.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Rythm has shown notable fluctuations in its ranking over the last few months. Starting in September 2024, Rythm was ranked third, but it slipped to fourth in October, only to rebound to second place in November before settling back at third in December. This dynamic movement reflects Rythm's resilience and adaptability in a competitive market. Despite a slight dip in sales from September to October, Rythm's sales surged significantly in November, indicating strong consumer demand and effective marketing strategies. However, Rythm faces stiff competition from High Supply / Supply, which consistently holds the top rank, and Ozone, which closely competes with Rythm for the second spot. Meanwhile, Simply Herb remains a consistent contender, maintaining a position just below Rythm. These insights highlight the importance for Rythm to continually innovate and strategize to maintain and improve its market position amidst strong competitors.
Notable Products
In December 2024, Rythm's top-performing product was Brownie Scout (2.83g) in the Flower category, which climbed to the number one spot with impressive sales of 54,361 units. Brownie Scout (3.5g) maintained its strong performance, holding the second rank, consistent with its position in November. Animal Face (3.5g) dropped from first place in November to third in December, indicating a slight decrease in sales momentum. Cookies and Chem (2.83g) made its debut in the rankings at fourth place, showing notable entry-level success. Afternoon Delight (2.83g) rounded out the top five, maintaining its position from November, suggesting stable sales figures for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
