Oct-2024
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Overview
Market Insights Snapshot
Rythm has shown notable performance across various categories and states, with significant movements in rankings over recent months. In Illinois, the brand has been particularly strong in the Concentrates category, climbing from outside the top 30 in July to securing the second position by October. This is a remarkable achievement, highlighting the brand's growing influence in this category. In the Vapor Pens category, Rythm has also shown a steady improvement, moving from the 10th position in July to the 6th in October. However, in the Flower category, despite maintaining a strong presence, there was a slight dip from the 3rd position to the 4th in October, indicating a competitive market landscape.
In Maryland, Rythm has demonstrated exceptional performance in the Flower category, reclaiming the top position in October after a brief drop to third place in September. This suggests a strong brand presence and consumer loyalty in the state. Meanwhile, in Ohio, the brand has dominated the Flower category, consistently holding the number one spot from August through October. This consistent performance underscores Rythm's strong market position in Ohio's Flower segment. In Massachusetts, however, Rythm's performance in the Flower category saw fluctuations, with the brand dropping out of the top 30 in September before re-entering at the 17th position in October, indicating potential challenges in maintaining a stable market share in this state.
Competitive Landscape
In the Ohio flower category, Rythm has demonstrated a remarkable ascent in market dominance, securing the top rank from August 2024 through October 2024. This rise is particularly notable given that in July 2024, Rythm was ranked 7th. The brand's sales have shown a strong upward trajectory, surpassing competitors such as Klutch Cannabis, which consistently held the 3rd position, and Riviera Creek, which maintained the 2nd spot throughout the same period. Rythm's ability to overtake these established brands highlights its growing consumer appeal and effective market strategies. This trend suggests a significant shift in consumer preferences and positions Rythm as a leading force in the Ohio flower market.
Notable Products
In October 2024, the top-performing product for Rythm was Animal Face (2.83g) in the Flower category, securing the number one rank. Animal Face (3.5g) followed closely at the second position, showing a significant rebound from its third-place ranking in September with a sales figure of $34,678. Brownie Scout (3.5g) dropped to third place in October after leading in September, indicating a slight decrease in its sales momentum. Brownie Scout (2.83g) improved its standing to fourth place, up from fifth in previous months. Afternoon Delight #4 (3.5g) made its debut in the rankings at fifth place, marking its presence in the top five for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.