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Nov-2024
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Overview
Market Insights Snapshot
Rythm has demonstrated varied performance across different states and product categories. In Illinois, the brand showed strong consistency in the Flower category, moving from third place in August and September to second place by November, indicating a positive trend with a notable increase in sales during that period. However, in the Concentrates category, Rythm was absent from the top 30 in both August and October, signaling potential challenges or strategic shifts in that segment. Meanwhile, the Pre-Roll category saw a significant rise, with Rythm entering the rankings at fifth in October and climbing to third by November, suggesting a growing consumer interest in their offerings in this category.
In Ohio, Rythm maintained a dominant position in the Flower category, consistently holding the top spot from August through November. This indicates a strong foothold in the market, supported by increasing sales figures. Conversely, their performance in the Vapor Pens category saw a decline, dropping from second place in August to ninth by November, which could point to intensified competition or shifting consumer preferences. In Massachusetts, Rythm's presence in the Flower category was inconsistent, with the brand not appearing in the top 30 in September, only to reappear in subsequent months, which could suggest fluctuating market dynamics or supply issues. Meanwhile, their steady performance in the Vapor Pens category, maintaining the twelfth position for several months, highlights a stable market presence despite a slight decrease in sales.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Rythm has shown notable fluctuations in its market position over the past few months. Starting from a consistent third place in August and September 2024, Rythm experienced a slight dip to fourth place in October, only to rebound to second place in November. This upward movement in November suggests a positive trend in consumer preference or strategic market positioning. Despite facing stiff competition from High Supply / Supply, which maintained a dominant first place throughout the period, and Ozone, which consistently held the second spot until November, Rythm's ability to reclaim a higher rank indicates a strong market presence. Meanwhile, Simply Herb remained a close competitor, oscillating between third and fourth positions. The strategic shifts and competitive dynamics in this category highlight the importance of market agility and consumer engagement for Rythm to sustain and enhance its market share.
Notable Products
In November 2024, Animal Face (3.5g) emerged as the top-performing product for Rythm, reclaiming its number one position with sales reaching 40,825 units. Brownie Scout (3.5g) also showed strong performance, ranking second with a notable increase from the previous month’s third position. Bubba Stardawg (2.83g) made a significant debut in the rankings, securing the third spot. L'Orange (2.83g) followed closely in fourth place, while Afternoon Delight (2.83g) rounded out the top five, re-entering the rankings after being absent in October. These shifts highlight a dynamic market where consumer preferences are continually evolving, with Animal Face consistently maintaining strong sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
