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Sep-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Simply Herb is stocked at 390 licensed dispensaries across Illinois, Massachusetts, and 4 other states, 145 of them in Illinois, with the deepest coverage in Chicago, Springfield, Normal, Quincy, and Schaumburg. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Simply Herb concentrated 67.94% of sales in Flower, where year-over-year sales slipped 1.47% while month-over-month rose 4.73%; Vapor Pens held 25.49% share with a 5.22% YoY gain but a 1.17% MoM dip, and Pre-Roll at 6.51% share was nearly flat YoY at -0.04% with a 3.27% MoM lift. Average price across the brand rose 0.64% YoY to $24.74, while Flower’s category-level pricing sat higher at an average of $33.45, indicating mix and price are pulling in different directions. With Flower ranked 3rd in Massachusetts and Flower holding the majority mix, the pattern implies Simply Herb is leaning into a high-share anchor that is recovering sequentially but offset by a softer YoY trend, while Vapor Pens are providing YoY growth yet losing near-term momentum—together suggesting a portfolio balanced between a stabilizing core and a growth adjunct.
The combination of a 4.73% MoM lift in Flower alongside a 1.17% MoM decline in Vapor Pens implies that September 2026 gains were predominantly driven by core Flower rather than accessories to the basket, and the flat Pre-Roll YoY at -0.04% with a 3.27% MoM uptick indicates incremental trial without material annual impact. The 0.64% YoY brand-level price increase versus category-specific averages—$33.45 in Flower and $23.36 in Vapor Pens—suggests room to manage mix-driven margin without over-reliance on price, while maintaining a 67.94% Flower share and a top-3 Flower rank in Massachusetts positions the brand to convert sequential Flower strength into sustained share defense and selectively re-accelerate Vapor Pens where month-on-month softness appeared.
Competitive Landscape
Simply Herb sits at rank #6 in IL Flower in September 2026, down 1 position YoY from #5 and 2 positions below its June 2026 three-month mark of #4, while also trending 3 spots below its March 2026 peak of #3; meanwhile, High Supply / Supply held at #1 year over year with a -2.5% sales shift and Good Green moved up from #4 to #3 with 33.8% YoY sales growth, indicating peers are consolidating share as Simply Herb gives ground. In parallel, The Botanist surged from #27 to #4 with 495.0% YoY sales growth while Daze Off slid from #3 to #5 with a -14.2% YoY sales change, placing Simply Herb between a rapidly ascending challenger and a declining incumbent; the rank trajectory implies Simply Herb is being outpaced by faster movers and risks further share erosion without a near-term rebound.
Notable Products
Dungeons & Dragonfruit Distillate Cartridge (1g) posted the steepest decline in September 2026 at -26.6% MoM while sliding to rank 2, whereas Fruity Loops Distillate Cartridge (1g) held rank 1 despite a -8.3% MoM dip. Grape Escape Distillate Cartridge (1g) was the only mover up among leading pens with +8.0% MoM while sitting at rank 8, contrasting with Tropical Thunder Distillate Cartridge (1g) at rank 7 with -2.5% MoM. Seven of the top ten are Vapor Pens, concentrating share at the top while Pre-Rolls cluster at ranks 4, 5, and 10, which implies Simply Herb is leaning into cartridges as its primary volume engine even as selective flavors rotate in and out.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
