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Jan-2025
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Overview
Market Insights Snapshot
Simply Herb has shown notable performance variations across different categories and states, reflecting a dynamic presence in the cannabis market. In Illinois, the brand maintained a steady position in the Flower category, consistently ranking 4th from November 2024 to January 2025, despite a slight dip in sales from November to January. Their Pre-Roll category saw an improvement, climbing from 10th to 7th over the same period, indicating a strengthening market presence. However, in the Vapor Pens category, Simply Herb remained stable at 14th, which suggests a plateau in their competitive positioning within this segment.
In Massachusetts, Simply Herb dominated the Flower category, holding the top rank consistently from October 2024 through January 2025, despite fluctuations in sales figures. Their Pre-Roll products experienced a slight drop from 2nd to 3rd in January 2025, potentially signaling increased competition. In Michigan, the brand's Flower category rankings showed volatility, dropping from 8th in October 2024 to 17th by January 2025, which might suggest challenges in maintaining market share. Meanwhile, in Ohio, Simply Herb's Flower category performance was inconsistent, with the brand falling out of the top 30 in December 2024 before reappearing at 22nd in January 2025, highlighting a competitive and fluctuating market environment.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Simply Herb has maintained a consistent presence, ranking fourth from November 2024 through January 2025. Despite a slight dip in sales from November to January, Simply Herb has demonstrated stability compared to its competitors. Notably, Ozone has consistently held the second rank, indicating a strong market position with sales figures that are notably higher than Simply Herb's. Meanwhile, Rythm has shown a slight fluctuation, moving from second to third place but maintaining sales figures that surpass Simply Herb's. The brand &Shine experienced a significant drop to the 19th rank in December before recovering to sixth in January, highlighting volatility that Simply Herb has managed to avoid. This stability in rank suggests that Simply Herb has a solid customer base, though there is room for growth to challenge the higher-ranked competitors.
Notable Products
In January 2025, the top-performing product from Simply Herb was Road Rage OG Pre-Roll (1g), which reclaimed its number one rank after dropping to fifth place in December 2024, with sales figures reaching 22,645 units. Kush & Cream Pre-Roll (1g) climbed to the second position from fourth place in December, showing a consistent upward trend. Georgia Pie Pre-Roll (1g) entered the rankings for the first time, securing the third position with notable sales. Mandarin Zkittles Pre-Roll (1g) dropped to fourth place from its previous top rank in October 2024, indicating a decrease in sales momentum. Midnight Runtz Pre-Roll (1g) reappeared in the top five, ranking fifth, despite not being ranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
