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Oct-2025
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Overview
Market Insights Snapshot
Simply Herb has demonstrated varied performance across states and product categories. In Illinois, the brand's Flower category saw a slight decline in ranking from 4th in July 2025 to 6th by October 2025. This downward trend is mirrored by a decrease in sales figures over the same period. Conversely, in the Vapor Pens category in Illinois, Simply Herb was not in the top 30 in August but made a notable return to the rankings by October, reaching the 34th position. This indicates a recovery in consumer interest or a strategic shift that may have positively influenced their market presence.
In Massachusetts, Simply Herb has consistently maintained its dominance in the Flower category, holding the top position from July to October 2025. However, their Pre-Roll category experienced a slight fluctuation, dropping from 12th to 13th place by October. Meanwhile, their Vapor Pens category has shown stability, consistently ranking 6th throughout the months, with a noticeable increase in sales in October. In New Jersey, the Flower category faced a significant drop from 5th place in August to 12th in October, indicating a potential challenge in maintaining market share. Despite this, their Vapor Pens category remained strong, consistently ranking 3rd, suggesting a robust consumer base for this product line in the state.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Simply Herb has experienced a notable shift in its market position from July to October 2025. Initially ranked 4th in July, Simply Herb saw a decline to 6th place by October. This downward trend in ranking is mirrored by a decrease in sales figures over the same period. In contrast, Daze Off consistently improved its position, climbing from 5th to 4th place, and even reaching 3rd in September, indicating robust sales performance. Meanwhile, Ozone maintained a steady presence, only slightly dropping from 6th to 7th place, suggesting a relatively stable sales trajectory. Aeriz made a significant leap from 10th to 5th place by October, reflecting a strong upward trend in sales. These dynamics highlight the competitive pressure Simply Herb faces, emphasizing the need for strategic adjustments to regain its standing in the market.
Notable Products
In October 2025, the top-performing product for Simply Herb was the Fruity Loops Distillate Cartridge (1g) in the Vapor Pens category, regaining its number one rank from July with sales reaching 11,003 units. The Tropical Thunder Distillate Cartridge (1g) made a significant leap to second place, a notable rise from its fifth-place debut in September. The Dungeons & Dragonfruit Distillate Cartridge (1g) maintained a steady presence, securing the third spot after re-entering the rankings. The Watermelon Sangria Distillate Cartridge (1g), which previously held the top position in August, dropped to fourth place. Lastly, the Bubble Trouble BDT Distillate Cartridge (1g) emerged in fifth, marking its first appearance in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
