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Nov-2025
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Overview
Market Insights Snapshot
Simply Herb has shown varied performance across different states and product categories. In Illinois, the brand has maintained a strong presence in the Flower category, although there has been a gradual decline in its ranking from 5th in August to 8th in November 2025. This downward trend is accompanied by a decrease in sales, indicating a potential challenge in maintaining market share. Interestingly, Simply Herb entered the top 30 for Vapor Pens in September, ranking 32nd, and improved to 27th by November. However, the absence of a ranking in the Pre-Roll category until November, when they appeared at 16th, suggests an area of potential growth or a previous lack of focus.
In Massachusetts, Simply Herb has consistently dominated the Flower category, holding the top position from August through November 2025. This stability highlights their strong brand presence and consumer preference in the state. However, the Pre-Roll category saw a decline from 15th in August to 20th in November, which could indicate increasing competition or shifting consumer preferences. In the Vapor Pens category, Simply Herb maintained a steady position around 6th and 7th, with sales showing a positive trend. Meanwhile, in New Jersey, the Flower category saw a significant drop in rank from 5th to 12th in October before recovering slightly to 10th by November. This volatility could reflect market dynamics or internal strategic adjustments. Conversely, their performance in Vapor Pens remained strong, consistently holding high ranks, suggesting a solid foothold in this category.
Competitive Landscape
In the Massachusetts flower category, Simply Herb has consistently maintained its top position from August to November 2025, showcasing its dominance in the market. Despite fluctuations in sales, with a peak in September 2025, Simply Herb's rank remained unchallenged, indicating strong brand loyalty and market presence. Competitor High Supply held steady in the second position for October and November 2025, showing a slight upward trend in sales, yet not enough to surpass Simply Herb. Meanwhile, Perpetual Harvest experienced a notable rank improvement from seventh in October to third in November, reflecting a significant sales recovery. These dynamics suggest that while competitors are making strides, Simply Herb's leadership in the Massachusetts flower market remains robust, though continued vigilance is necessary to maintain this edge amidst evolving market conditions.
Notable Products
In November 2025, Simply Herb's top-performing product was the Fruity Loops Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from October with sales reaching 12,565 units. The Dungeons & Dragonfruit Distillate Cartridge (1g) climbed to the second position, showing a consistent performance improvement since August. Tropical Thunder Distillate Cartridge (1g) fell to the third position, despite its previous second rank in October. Cherry Limeade Distillate Cartridge (1g) re-entered the rankings at fourth, after being unranked in September and October. The Strawberry Jam Distillate Oil Cartridge (1g) debuted in the rankings at fifth, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
