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Aug-2025
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Overview
Market Insights Snapshot
Simply Herb has shown varied performance across different states and categories, with notable success in the Massachusetts market. The brand has maintained a stronghold in the Flower category, consistently ranking as the top brand from May to August 2025. This indicates a robust consumer preference and market presence in Massachusetts. In contrast, their performance in the Pre-Roll category saw some fluctuations, dropping from 9th place in June to 16th in July, before recovering slightly to 13th in August. This suggests that while Simply Herb has a dominant position in the Flower category, there is room for improvement and potential growth in Pre-Rolls.
In Illinois, Simply Herb's performance in the Flower category has been stable, although it experienced a slight decline from 3rd place in June to 5th in August. This downward trend in ranking might be a concern, especially considering the decrease in sales figures over the same period. Conversely, their Vapor Pens category did not make it to the top 30 in July and August, indicating a significant challenge in this segment within Illinois. Meanwhile, in New Jersey, Simply Herb has shown impressive growth, particularly in the Vapor Pens category, climbing from 5th place in May to 2nd place by August. This upward trajectory in New Jersey's Vapor Pens market highlights a successful strategy or consumer trend favoring Simply Herb's offerings in this category.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Simply Herb has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 4th in May, Simply Herb climbed to 3rd place in June but then experienced a decline, settling at 5th by August. This shift in rank coincides with a downward trend in sales, indicating potential challenges in maintaining market share. Competitors such as Good Green have shown a contrasting trajectory, moving from 6th to 3rd place and achieving significant sales growth, particularly in July and August. Meanwhile, Daze Off and Ozone have maintained relatively stable positions, with Daze Off showing a slight improvement in rank by August. The competitive dynamics suggest that Simply Herb may need to reassess its strategies to regain its earlier momentum and address the challenges posed by rising competitors.
Notable Products
In August 2025, Simply Herb's top-performing product was the Watermelon Sangria Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales reaching 14,951 units. The Fruity Loops Distillate Cartridge (1g), also in Vapor Pens, held a strong position at rank two, although it dropped from its previous top spot in July. Dungeons & Dragonfruit Distillate Cartridge (1g) maintained a consistent presence, ranking third for the month, showing a slight decline from its second-place finish in May. Cherry Limeade Distillate Cartridge (1g) emerged into the top rankings, securing the fourth position after not being ranked in previous months. Meanwhile, MAC 1 (3.5g) in the Flower category saw a significant drop, falling to fifth place from its consistent first-place rankings in May and June.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
