Mar-2025
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Overview
Market Insights Snapshot
Simply Herb has shown notable performance across various states and categories, with some interesting movements worth highlighting. In Illinois, Simply Herb's Flower category maintained strong positions, ranking 4th in both December 2024 and January 2025, before climbing to 3rd place in February and March 2025. This upward trend is indicative of their increasing market share in the Flower category. Conversely, in the Pre-Roll category in Illinois, Simply Herb experienced a slight decline, dropping from 8th position in December and January to 11th in February and March. This suggests that while their Flower products are gaining traction, Pre-Rolls might be facing stiffer competition. Meanwhile, in Massachusetts, Simply Herb has consistently dominated the Flower category, maintaining the top position throughout the observed months, which underscores their strong brand presence and consumer preference in this state.
In Michigan, Simply Herb's performance in the Flower category has been on a positive trajectory, improving from 19th place in December 2024 to 13th in March 2025, reflecting a growing acceptance and popularity of their products. On the other hand, in Ohio, Simply Herb's entry into the top 30 Flower category rankings from January 2025 is a significant achievement, reaching 14th in February and slightly dropping to 15th in March. This indicates a budding presence in the Ohio market, with potential for further growth. In New Jersey, Simply Herb has shown strong performance in both the Flower and Vapor Pens categories, maintaining 5th position in March 2025 for both, after climbing from 9th and 7th positions respectively in December 2024. This consistent performance highlights Simply Herb's solid foothold in New Jersey's cannabis market across these categories.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, Simply Herb has demonstrated a notable upward trajectory in its market position. From December 2024 to March 2025, Simply Herb improved its rank from 4th to 3rd, indicating a positive shift in consumer preference and market penetration. This advancement is significant as it positions Simply Herb ahead of Rythm, which experienced a decline from 3rd to 4th place during the same period. Despite being consistently outperformed by High Supply / Supply and Ozone, which maintained their 1st and 2nd ranks respectively, Simply Herb's sales figures show a robust growth trend, particularly in March 2025, where it surpassed its previous months' sales. This upward momentum suggests that Simply Herb is effectively capturing market share and could potentially challenge the leading brands if the trend continues.
Notable Products
In March 2025, Simply Herb's top-performing product was MAC 1 (3.5g) in the Flower category, maintaining its number one rank from February with a notable sales figure of $23,836. Kush and Cream (3.5g), also in the Flower category, secured the second position, marking its debut in the top rankings. The LKY Charmz Oil Distillate Cartridge (1g) in the Vapor Pens category achieved the third rank, following its introduction in March. Mandarin Zkittles Pre-Roll (1g) dropped to the fourth position, down from its second-place rank in February. Midnight Runtz Pre-Roll (1g) entered the top five for the first time, finishing in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.