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Dec-2025
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Overview
Market Insights Snapshot
Simply Herb has demonstrated varied performance across different categories and states, with notable movements in rankings and sales trends. In Illinois, the brand's Flower category saw a slight decline in ranking, moving from 5th in September 2025 to 7th by December 2025, despite a rebound in sales towards the end of the year. The Pre-Roll category, however, marked its entry into the top 30 only in November, debuting at 15th and slipping to 18th in December, which may indicate room for improvement. Meanwhile, Vapor Pens in Illinois showed some volatility, peaking at 27th in November before dropping back to 33rd in December, yet this category experienced a notable rise in sales during the same period.
In Massachusetts, Simply Herb maintained a stronghold in the Flower category, consistently ranking 1st from September to December 2025. However, the Pre-Roll category saw fluctuations, dropping from 11th in October to 18th in November before recovering slightly to 16th in December. This suggests a competitive market landscape that Simply Herb is navigating with varying success. In New Jersey, the brand experienced a positive trajectory in the Flower category, improving its rank from 14th in October to 6th by December, accompanied by a significant increase in sales. The Vapor Pens category remained consistently strong, holding the 3rd position throughout the months, reflecting a stable consumer demand in this segment.
Competitive Landscape
In the Massachusetts flower category, Simply Herb has consistently maintained the top rank from September to December 2025, showcasing its strong market presence and consumer preference. Despite a dip in sales in October and November, Simply Herb managed to regain momentum in December, indicating resilience and effective marketing strategies. In contrast, High Supply has shown a steady climb, securing the second position from October onwards, with sales figures gradually increasing each month. Meanwhile, Farmer's Cut experienced a decline in rank, dropping to fourth place in November before recovering to third in December, reflecting potential volatility in consumer demand or competitive pressures. These dynamics highlight Simply Herb's robust standing in the market, but also underscore the competitive landscape, suggesting that maintaining leadership will require continued innovation and customer engagement.
Notable Products
In December 2025, the top-performing product from Simply Herb was the Fruity Loops Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for the third consecutive month with sales reaching 13,151 units. Following closely in second place was the Tropical Thunder Distillate Cartridge (1g), which improved from fourth place in November to second in December. The Dungeons & Dragonfruit Distillate Cartridge (1g) held steady in third place, despite a slight dip from its second-place ranking in November. Cherry Limeade Distillate Cartridge (1g) secured the fourth spot, moving up from third place in November. Finally, the Strawberry Jam Distillate Oil Cartridge (1g) remained consistent in fifth place, showing a steady performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
