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Sep-2025
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Overview
Market Insights Snapshot
Simply Herb has demonstrated a varied performance across different states and categories. In Massachusetts, the brand has maintained a stronghold in the Flower category, consistently holding the top position from June to September 2025. This indicates a robust consumer preference and brand loyalty in this segment. Conversely, in the Pre-Roll category within Massachusetts, Simply Herb's ranking has fluctuated, moving from 10th to 12th place over the same period, suggesting potential competition or shifting consumer tastes. In Illinois, Simply Herb's Flower category ranking has slightly declined from 3rd to 5th, which might be indicative of increased competition or a shift in consumer preferences toward other brands or product types.
In New Jersey, Simply Herb has shown impressive growth in the Vapor Pens category, climbing to the 2nd position in August before settling at 3rd in September 2025. This upward trend suggests a growing market presence and possibly successful marketing strategies or product offerings in this category. However, in Illinois, Simply Herb did not manage to break into the top 30 for Vapor Pens, indicating a potential area for improvement or market penetration. The brand's performance across these states reveals both strengths and opportunities, with Massachusetts and New Jersey showing promising results, especially in the Flower and Vapor Pens categories, respectively.
Competitive Landscape
In the Massachusetts flower category, Simply Herb has consistently maintained its top position from June to September 2025, showcasing its dominance in the market. This stability in rank is a testament to its strong brand presence and customer loyalty. In contrast, High Supply / Supply experienced fluctuations, moving from 5th place in June to 2nd in July, and then stabilizing at 3rd place in August and September. Meanwhile, Farmer's Cut improved its rank from 4th in June and July to 2nd in August and September, indicating a competitive push that could challenge Simply Herb's lead if the trend continues. Despite these shifts among competitors, Simply Herb's consistent top rank and increasing sales figures suggest a robust market strategy and strong consumer preference, positioning it well against its rivals.
Notable Products
In September 2025, the top-performing product from Simply Herb was Omakase (3.5g) in the Flower category, achieving the number one rank with sales of 12,128 units. Watermelon Sangria Distillate Cartridge (1g) in the Vapor Pens category secured the second position, following a slight drop from its top rank in August. Fruity Loops Distillate Cartridge (1g), also in Vapor Pens, experienced a decline to the third spot after leading in July and ranking second in August. Gasoline Ganache (3.5g), another Flower product, debuted in the rankings at fourth place. Tropical Thunder Distillate Cartridge (1g) re-entered the rankings at fifth place, showing a notable comeback from its absence in the preceding months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
