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Apr-2025
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Overview
Market Insights Snapshot
Simply Herb has shown notable performance across different states and product categories, particularly in the Flower category. In Massachusetts, Simply Herb has consistently maintained the top spot in the Flower category from January through April 2025, signifying strong consumer preference and brand loyalty. Meanwhile, in Illinois, the brand has improved its ranking from fourth to second place over the same period, indicating a strengthening market position. Conversely, Simply Herb's presence in the Pre-Roll category in Illinois has seen a decline, with rankings slipping from eighth to twelfth. This suggests potential challenges in maintaining competitiveness within this segment, or perhaps a strategic shift in focus towards other categories.
In Michigan, Simply Herb has made impressive strides in the Flower category, climbing from 21st place in January to 10th place by April. This upward momentum highlights a growing acceptance and demand for the brand in the state. On the other hand, Simply Herb's Flower category performance in Ohio was less stellar, with rankings only reaching as high as 14th before dropping out of the top 30 in April. In New Jersey, Simply Herb has achieved a significant breakthrough in the Vapor Pens category, moving from sixth to third place, reflecting a successful market penetration and possibly an effective marketing strategy. These movements across different states and categories offer a mixed picture of Simply Herb's market dynamics, with both opportunities and areas for improvement.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Simply Herb has demonstrated a notable upward trajectory in its market position. Starting from the fourth rank in January 2025, Simply Herb climbed to the second position by April 2025. This ascent is particularly significant given the consistent performance of competitors like High Supply / Supply, which maintained the top rank throughout the same period. Meanwhile, Ozone experienced a slight decline, dropping from second to third place in April, which may have contributed to Simply Herb's rise. Additionally, Rythm held steady in the fourth position from February to April. Simply Herb's ability to improve its rank amidst such strong competition suggests a positive trend in consumer preference and market penetration, indicating potential for further growth in sales and brand recognition.
Notable Products
In April 2025, Simply Herb's top-performing product was the Mandarin Zkittles Pre-Roll (1g) in the Pre-Roll category, climbing to the first rank with sales of 17,658. This product rose from fourth place in March to secure the top spot. Georgia Pie Pre-Roll (1g) also performed well, ranking second, marking its first reappearance in the rankings since January. The Grape Escape Distillate Cartridge (1g) entered the charts for the first time, securing the third position in the Vapor Pens category. Meanwhile, MAC 1 (3.5g) experienced a significant drop from first place in March to fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
