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Oct-2024
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Overview
Market Insights Snapshot
Simply Herb has demonstrated notable performance across various categories and states, with particular strengths in the Flower category. In Illinois, Simply Herb has consistently held a strong position in the Flower category, improving from the fourth rank in July to the third rank by October 2024. This upward movement is supported by a steady increase in sales, indicating a growing consumer preference for their products. Meanwhile, in Massachusetts, Simply Herb has maintained the top position in the Flower category for four consecutive months, underscoring its dominance in that market. However, in Ohio, Simply Herb did not appear in the top 30 brands for Flower in July, marking a challenging start, but they improved to the 13th position by October, reflecting a positive trend in brand recognition and market penetration.
In the Pre-Roll category, Simply Herb's performance has been mixed across different states. In Illinois, the brand improved from the ninth position in July to the seventh by October, showing a steady climb in consumer demand. Meanwhile, in Massachusetts, Simply Herb has consistently remained in the top five, maintaining a stable presence and indicating robust sales performance. On the other hand, the Vapor Pens category has seen less dramatic movements. In both Illinois and Massachusetts, Simply Herb has maintained its rank with minor fluctuations, suggesting a steady but unspectacular performance in this segment. This stability across categories highlights Simply Herb's ability to maintain its market position while also showcasing areas for potential growth and improvement.
Competitive Landscape
In the Massachusetts flower category, Simply Herb has consistently maintained its position as the top-ranked brand from July to October 2024, showcasing its dominance in the market. Despite fluctuations in sales figures, Simply Herb's leadership in rank remains unchallenged, indicating strong brand loyalty and market presence. Competitors like High Supply have held the second position throughout the same period, with sales figures that are notably lower than Simply Herb's, suggesting a significant gap in market share. Meanwhile, Perpetual Harvest consistently ranks third, further emphasizing Simply Herb's stronghold in this category. The stability in Simply Herb's rank, despite the competitive landscape, highlights its effective market strategies and potential for continued growth in Massachusetts.
Notable Products
In October 2024, Simply Herb's top-performing product was the Mandarin Zkittles Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank from September with notable sales of 47,128 units. Following closely, the Road Rage OG Pre-Roll (1g) secured the second position, climbing up from third in August and maintaining its rank from September. The Mandarin Zkittles (3.5g) in the Flower category rose from fourth to third place, indicating a growing popularity. Banana Daddy (28g), another entry in the Flower category, debuted in the rankings at fourth place, showing strong initial sales. Midnight Runtz Pre-Roll (1g) appeared in the rankings for the first time, capturing the fifth spot, suggesting a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
