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Nov-2024
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Overview
Market Insights Snapshot
Simply Herb has shown notable performance in the Illinois market across various categories. In the Flower category, Simply Herb maintained a strong presence, moving from the 4th position in August to 3rd in October, before returning to 4th in November. This stability in ranking is complemented by a steady increase in sales, indicating a solid foothold in the Flower market. In the Pre-Roll category, the brand improved its ranking from 10th in August to 8th in November, showcasing a positive trajectory. However, in the Vapor Pens category, Simply Herb saw a slight decline, dropping from 11th in September to 13th in November, suggesting potential challenges in this segment.
In Massachusetts, Simply Herb has consistently dominated the Flower category, holding the top position from August through November. This consistent performance underscores their strong brand presence and consumer preference in the state. The Pre-Roll category also saw significant progress, with Simply Herb climbing from 5th in August to 2nd by September and maintaining this ranking through November. Meanwhile, in Michigan, Simply Herb faced challenges in the Flower category, where it dropped from 7th in October to 13th in November, indicating a potential need to reassess their strategy in the state. In Ohio, Simply Herb's position in the Flower category slipped from 14th in October to 20th in November, suggesting increased competition or shifting consumer preferences.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Simply Herb has demonstrated a stable yet slightly fluctuating performance in recent months. From August to November 2024, Simply Herb maintained a rank between 3rd and 4th place, indicating a consistent presence among the top competitors. Notably, Simply Herb's sales have shown a positive trend, with an increase from September to November, suggesting effective market strategies or product offerings that resonate well with consumers. In contrast, Ozone and Rythm have been strong contenders, consistently ranking higher, with Rythm even climbing to 2nd place in November. Meanwhile, Nature's Grace and Wellness experienced a notable improvement, moving from 8th to 5th place, which could pose a future challenge for Simply Herb. Despite these competitive pressures, Simply Herb's ability to maintain its rank and increase sales highlights its resilience and potential for growth in the Illinois Flower market.
Notable Products
In November 2024, the top-performing product from Simply Herb was Road Rage OG Pre-Roll (1g), which climbed to the number one rank with a notable sales figure of 36,727 units. Kush & Cream Pre-Roll (1g) made a strong debut at the second position, indicating a successful launch or increased consumer interest. Banoreoz Pre-Roll (1g) secured the third rank, reflecting its competitive performance among pre-rolls. Mandarin Zkittles (3.5g) experienced a slight drop, moving from third to fourth place, suggesting a shift in consumer preference or increased competition. Dungeons & Dragonfruit Distillate Cartridge (1g) entered the rankings at fifth place, marking a significant entry for vapor pens in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
