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Dec-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Simply Herb has shown consistent performance in the Flower category, maintaining a solid position within the top five brands throughout the last four months of 2024. This stability is noteworthy, especially considering the competitive nature of the market. However, in the Vapor Pens category, Simply Herb has experienced a downward trend, dropping from 11th place in September to 15th by December. This decline indicates potential challenges in maintaining consumer interest or facing increased competition. Meanwhile, in the Pre-Roll category, Simply Herb's ranking has fluctuated slightly but ended the year on a positive note, regaining its 8th position in December after a dip in November.
In Massachusetts, Simply Herb has achieved remarkable success in the Flower category, consistently holding the top spot across the analyzed months. This dominance highlights the brand's strong market presence and consumer preference in the region. In the Pre-Roll category, Simply Herb secured the second position from October to December, indicating a robust performance. However, in Michigan, the brand faced challenges in the Flower category, with a noticeable drop from 7th place in September to 15th in November, before slightly recovering to 12th in December. Additionally, in Ohio, Simply Herb was unable to maintain a top 30 position in December, which could signal difficulties in sustaining market traction in this state.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Simply Herb has maintained a consistent presence, holding the 4th rank in September, November, and December 2024, and briefly climbing to 3rd in October. This stability in ranking is noteworthy, especially when compared to competitors like Rythm and Ozone, which have fluctuated more significantly. Rythm dropped from 3rd to 4th in October before recovering to 2nd in November, while Ozone consistently held the 2nd position, except for a brief dip to 3rd in November. Simply Herb's sales trajectory shows a steady increase, aligning with its stable rank, suggesting a robust market presence. In contrast, brands like Daze Off and Savvy have experienced more volatility in both rank and sales, indicating potential challenges in maintaining market share. This analysis highlights Simply Herb's solid positioning amidst a dynamic competitive environment, providing a promising outlook for continued growth.
Notable Products
In December 2024, the top-performing product for Simply Herb was the Mandarin Zkittles Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from September and October, with notable sales of 24,474 units. The MAC 1 Pre-Roll (1g) also performed well, securing the second position, consistent with its previous ranking in September. The Mandarin Zkittles (3.5g) in the Flower category held steady at third place, showing a slight sales increase from October. The Kush & Cream Pre-Roll (1g) experienced a drop to fourth position after being second in October. Road Rage OG Pre-Roll (1g) fell to fifth place in December, despite having been the top product in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
