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Dec-2024
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Overview
Market Insights Snapshot
Jeeter has consistently maintained a strong performance in the Pre-Roll category across various states and provinces. Notably, Jeeter holds the top rank in the Pre-Roll category in Arizona, California, Massachusetts, and Michigan, consistently from September to December 2024. This demonstrates Jeeter's dominance and consumer preference in these regions. In Ontario, Jeeter holds a steady second place, indicating a strong foothold in the Canadian market as well. Meanwhile, in British Columbia, Jeeter has maintained a fourth-place ranking, suggesting room for growth in this province.
In the Vapor Pens category, Jeeter's performance is more varied. In Arizona, Jeeter has consistently ranked ninth, except for November 2024, where it did not appear in the top 30, highlighting a potential area for improvement. Conversely, in California, Jeeter showed positive momentum, moving from the 16th position in October and November to 13th in December 2024, indicating a strengthening position in this competitive category. The absence of Jeeter in the top 30 for Vapor Pens in other states and provinces suggests a focus or stronger competition in these regions. Overall, while Jeeter exhibits strong leadership in Pre-Rolls, there's a varied presence in the Vapor Pens category that may warrant strategic attention.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Jeeter has consistently maintained its top position from September to December 2024, showcasing its dominance in this market. Despite the presence of strong competitors like Cali-Blaze, which has held the second rank throughout the same period, Jeeter's sales trajectory has shown a robust upward trend, indicating effective market strategies and consumer preference. Notably, Goodlyfe Farms has also shown a stable performance, maintaining the third position, yet its sales figures are significantly lower compared to Jeeter's, highlighting Jeeter's substantial lead in market share. This consistent ranking and sales growth suggest that Jeeter's brand strength and product offerings are resonating well with consumers, positioning it favorably against its competitors in Michigan's pre-roll market.
Notable Products
In December 2024, the top-performing product from Jeeter was the Baby Jeeter - Multi-Pack Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank from November with sales reaching 54,328 units. The Baby Jeeter - Bubba G Infused Pre-Roll 5-Pack (2.5g) closely followed, moving down to the second position after leading in November. The Baby Jeeter - Strawberry Sour Diesel Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) held steady at the third spot, showing consistent performance over the months. Baby Jeeter - Blue Zkittles Infused Pre-Roll 5-Pack (2.5g) remained stable at fourth place, indicating steady demand. Lastly, the Baby Jeeter - Blueberry Kush Infused Pre-Roll 5-Pack (2.5g) continued to rank fifth as it did in November, despite a drop in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
