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Dec-2025
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Overview
Market Insights Snapshot
Jeeter has demonstrated impressive consistency and growth across multiple states, particularly in the Pre-Roll category. In Arizona, Jeeter maintained its top position throughout the final months of 2025, with a notable increase in sales from September to December. Similarly, in California, Jeeter held the number one spot in Pre-Rolls, reflecting strong consumer loyalty and market penetration. Meanwhile, in Massachusetts, Jeeter also dominated the Pre-Roll category, consistently ranking first from September to December. In New York, the brand showed remarkable upward movement, climbing from sixth to third place over the same period, indicating a growing market presence.
In the Vapor Pens category, Jeeter's performance showed some variability. In California, the brand improved its ranking from tenth to seventh place, highlighting a positive trend in consumer preference. However, in Massachusetts, Jeeter was absent from the top 30 in September but made a significant entrance by October, reaching and maintaining the sixth position by December. This suggests a strategic push in the Vapor Pens market that paid off in the latter part of the year. In British Columbia, Jeeter's absence from the rankings in October might indicate challenges in maintaining consistent market visibility. Overall, while Jeeter's dominance in Pre-Rolls is clear, there is an interesting dynamic at play in the Vapor Pens category across different regions.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Jeeter has consistently maintained its top position from September to December 2025, showcasing a robust performance that outpaces its competitors. Despite the steady presence of STIIIZY and Kingpen in the second and third ranks respectively, Jeeter's sales have shown a significant upward trajectory, indicating a strong consumer preference and brand loyalty. STIIIZY, while holding the second position, has demonstrated a notable increase in sales, narrowing the gap with Jeeter, which suggests a competitive pressure that Jeeter must strategically address to maintain its lead. Meanwhile, Kingpen's sales have remained relatively stable, indicating a consistent market presence but with less aggressive growth compared to its peers. The data highlights Jeeter's dominant market position but also underscores the need for continued innovation and marketing efforts to sustain its leadership amidst rising competition in California's pre-roll category.
Notable Products
In December 2025, Baby Jeeter Multi-Pack Infused Pre-Roll 5-Pack (2.5g) maintained its position as the top-performing product with sales reaching 44,791 units, showing a consistent lead across the months. Baby Jeeter Bubba Gum Diamond Infused Pre-Roll 5-Pack (2.5g) held steady at the second rank, reflecting a strong performance with a sales increase from November. Baby Jeeter Blue Zkittles Quad Infused Pre-Roll 5-Pack (2.5g) made a notable leap to the third position after not being ranked in October and November. Baby Jeeter Grandaddy Purple Quad Infused Pre-Roll 5-Pack (2.5g) climbed to fourth place from fifth in November, indicating a positive trend. Baby Jeeter Strawberry Sour Diesel Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) slightly dropped to fifth place from fourth, yet its sales figures remained robust.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
