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Nov-2024
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Overview
Market Insights Snapshot
Jeeter has consistently performed well in the Pre-Roll category across multiple states and provinces, maintaining the top position in Arizona, California, Massachusetts, and Michigan from August to November 2024. Notably, in British Columbia, Jeeter improved its Pre-Roll ranking from sixth in August to fourth by October, maintaining this position in November. Meanwhile, in Ontario, Jeeter consistently held the second position, indicating strong brand presence but room for growth to capture the top spot. Such consistent high rankings in key markets highlight Jeeter's dominance and strategic positioning within the Pre-Roll category.
In contrast, Jeeter's performance in the Vapor Pens category is more varied. In Arizona, Jeeter maintained a steady ninth position from August to October, but did not rank in the top 30 in November, which could signal a potential area of concern or strategic reevaluation. Meanwhile, in California, Jeeter's ranking dipped slightly from 15th to 16th between August and November, despite a slight recovery in sales figures in November. This suggests that while Jeeter is a formidable player in the Pre-Roll category, there are opportunities and challenges in the Vapor Pens sector that may require focused efforts to enhance their market position.
Competitive Landscape
In the Michigan Pre-Roll category, Jeeter has consistently maintained its top position from August to November 2024, showcasing its dominance in the market. Despite a slight dip in sales in September, Jeeter's sales surged significantly in November, reflecting a robust recovery and strengthening its market leadership. In contrast, Cali-Blaze, which consistently held the second rank, experienced a downward trend in sales, particularly in November, potentially indicating a weakening competitive stance. Meanwhile, Goodlyfe Farms remained stable at the third position, with sales figures fluctuating but not enough to challenge Jeeter's lead. These dynamics suggest that while Jeeter continues to outperform its competitors, maintaining this momentum will be crucial as other brands strive to close the gap.
Notable Products
In November 2024, Baby Jeeter - Bubba G Infused Pre-Roll 5-Pack (2.5g) emerged as the top-performing product, reclaiming its number one rank from August after two months in second place, with a notable sales figure of $56,073. Baby Jeeter - Multi-Pack Infused Pre-Roll 5-Pack (2.5g), which held the top spot in September and October, slipped to second place. Baby Jeeter - Strawberry Sour Diesel Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) climbed to third place, marking a significant rise from its consistent fourth-place ranking in previous months. Baby Jeeter - Blue Zkittles Infused Pre-Roll 5-Pack (2.5g) dropped to fourth place, continuing a downward trend since August. New entrant Baby Jeeter - Blueberry Kush Infused Pre-Roll 5-Pack (2.5g) entered the rankings at fifth place, indicating strong initial performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
