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Jan-2025
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Overview
Market Insights Snapshot
Jeeter has demonstrated a strong performance in the Pre-Roll category across multiple states and provinces, maintaining a consistent top rank in several key markets. Notably, in the state of Arizona, Jeeter has held the number one spot in Pre-Rolls from October 2024 to January 2025. Similarly, in California, Jeeter has also maintained its leading position in the Pre-Roll category for the same period. In Massachusetts and Michigan, Jeeter continues its dominance in Pre-Rolls, consistently ranking first. Meanwhile, in Ontario, the brand climbed to the top spot in January 2025, after holding second place for the preceding months. This consistent performance underscores Jeeter's strong market presence and consumer preference in the Pre-Roll segment.
In the Vapor Pens category, Jeeter's performance has been more variable. In Arizona, Jeeter's ranking fluctuated, reaching as high as seventh place in January 2025 after not appearing in the top 30 in November 2024. In California, Jeeter showed a positive trend, improving its rank from 16th in October 2024 to 10th by January 2025. This upward movement suggests a growing foothold in the Vapor Pens category within California. However, the absence of Jeeter in the top 30 during November in Arizona indicates potential challenges or competition in that specific market segment. Overall, while Jeeter's performance in Vapor Pens is less dominant than in Pre-Rolls, there are signs of growth and potential for further market penetration.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Jeeter has consistently maintained its top position from October 2024 to January 2025, showcasing its dominance in this market segment. Despite the presence of strong competitors like STIIIZY, which held a steady second place, and Presidential, consistently ranking third, Jeeter's leadership remains unchallenged. This sustained top ranking is indicative of Jeeter's robust brand loyalty and effective market strategies, as it continues to outperform its rivals in sales. Notably, while STIIIZY experienced a decline in sales from November to January, Jeeter's sales figures remained strong, suggesting a solid consumer base and effective promotional efforts. The consistent performance of Presidential further highlights the competitive nature of this market, yet Jeeter's ability to maintain its lead underscores its strategic prowess in the California pre-roll category.
Notable Products
In January 2025, the top-performing product from Jeeter was Baby Jeeter - Bubba G Infused Pre-Roll 5-Pack (2.5g) which maintained its number one rank from November 2024, despite a slight decrease in sales to 48,124 units. The Baby Jeeter - Multi-Pack Infused Pre-Roll 5-Pack (2.5g) dropped to the second position after leading the sales in December 2024. Baby Jeeter - Blue Zkittles Infused Pre-Roll 5-Pack (2.5g) improved its ranking to third position, continuing its upward trend from fourth place in the previous two months. Baby Jeeter - Strawberry Sour Diesel Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) saw a decline to the fourth position, following a consistent third-place ranking in the months leading up to January 2025. A new entry, Baby Jeeter - Blue Dream Liquid Diamond Infused Pre-Roll 5-Pack (2.5g), appeared in the fifth position, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
