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Dec-2024
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Overview
Market Insights Snapshot
Wyld has demonstrated impressive performance across various states in the Edible category, consistently maintaining top positions. In Arizona, California, Colorado, Michigan, Nevada, Oregon, and Washington, Wyld has consistently held the number one rank over the past few months. This consistency reflects strong brand loyalty and market penetration in these regions. Notably, California remains a significant market for Wyld, with sales figures showing a steady upward trend, culminating in December 2024. However, in Illinois, Wyld experienced some fluctuations, maintaining a top three position but occasionally dropping to the third rank, indicating potential competition or market dynamics at play.
In Missouri, Wyld showed promising growth, moving up from the fourth to the third position by December 2024, suggesting increased consumer preference or effective market strategies. Meanwhile, in New York, Wyld held steady at the third rank, with sales showing a significant jump between October and November, hinting at potential seasonal factors or successful promotional activities. The brand's introduction into Ontario marked a notable entry, achieving a fourth-place ranking in December, which is impressive considering the absence of ranking data for the preceding months. This suggests a strong entry strategy into the Canadian market. Conversely, the absence from the top 30 in some states could indicate areas for growth or market challenges that Wyld may need to address in the future.
Competitive Landscape
In the California edibles market, Wyld has consistently maintained its top position from September to December 2024, showcasing its dominance in this category. Despite the presence of strong competitors like Camino and Kanha / Sunderstorm, which held steady at second and third ranks respectively, Wyld's sales figures have shown a robust upward trend. This consistent ranking and sales growth highlight Wyld's strong brand loyalty and effective market strategies. In contrast, Camino and Kanha / Sunderstorm have maintained their positions without significant changes in rank, indicating a stable but less aggressive growth trajectory compared to Wyld. This analysis suggests that Wyld's innovative product offerings and marketing strategies are effectively capturing consumer interest and driving sales in the competitive California edibles market.
Notable Products
In December 2024, Wyld's top-performing product was the CBD/CBN/THC 1:1:1 Boysenberry Gummies 10-Pack, maintaining its first-place rank consistently from September through December, with sales reaching $320,901. The THC/CBN 2:1 Indica Elderberry Gummies 10-Pack also held steady in second place throughout the same period. Sativa Raspberry Gummies 10-Pack secured the third position each month, demonstrating stable popularity. Indica Marionberry Gummies 10-Pack consistently ranked fourth, while the Hybrid Huckleberry Gummies 10-Pack emerged as a new entrant in December, debuting at fifth place. These rankings highlight a strong preference for Wyld's edible products, with no significant shifts in the top four positions across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
