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Jan-2025
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Overview
Market Insights Snapshot
Wyld has demonstrated strong performance in the Edible category across various states and provinces, consistently holding top positions in several markets. Notably, in Arizona, California, Colorado, Michigan, Nevada, Oregon, and Washington, Wyld has maintained the number one rank from October 2024 through January 2025. This consistent top ranking highlights their strong market presence and consumer preference in these regions. In Alberta, Wyld has consistently ranked second, showing a stable position in the Canadian market. However, in Ontario, Wyld appeared in the rankings only in January 2025, coming in at fourth place, which suggests a recent entry or increased competition in this particular market.
In states like Illinois and Maryland, Wyld has been ranked within the top four, although there was a slight fluctuation in their ranking positions. In Illinois, Wyld dropped from second to third place from October 2024 to November 2024 and maintained this position through January 2025. Similarly, in Maryland, Wyld improved to third place in December 2024 but returned to fourth by January 2025. Meanwhile, in Missouri and New York, Wyld has seen some movement within the top four, indicating competitive dynamics in these markets. The absence of Wyld in the top 30 rankings for certain months in Ontario prior to January 2025 could be interpreted as either a strategic market entry or a response to heightened competition. Overall, Wyld's performance showcases a robust presence in the Edible category, with notable strengths and areas of opportunity across different regions.
Competitive Landscape
In the competitive landscape of the California edible market, Wyld has consistently maintained its position as the top-ranked brand from October 2024 through January 2025. This unwavering dominance is indicative of Wyld's strong brand presence and consumer preference, as it consistently outperforms competitors such as Camino and Kanha / Sunderstorm, which have held steady at the second and third ranks, respectively. Despite the competitive pressure, Wyld's sales figures have shown a positive trend, with a notable increase from October to December 2024 before a slight dip in January 2025. This trend suggests a robust market strategy and consumer loyalty, positioning Wyld well ahead of its competitors, whose sales figures remain significantly lower. For instance, Camino and Kanha / Sunderstorm have consistently lower sales, reinforcing Wyld's leadership in the California edible market.
Notable Products
In January 2025, Wyld's top-performing product was the CBD/CBN/THC 1:1:1 Boysenberry Gummies 10-Pack, maintaining its position at rank 1 for four consecutive months with sales reaching $302,692. The THC/CBN 2:1 Indica Elderberry Gummies 10-Pack consistently held the second rank, though its sales slightly decreased compared to previous months. Sativa Raspberry Gummies 10-Pack remained steady at third place, showing a slight dip in sales from December 2024. Indica Marionberry Gummies 10-Pack also retained its fourth position, continuing its trend from the last quarter of 2024. Hybrid Huckleberry Gummies 10-Pack, which was introduced in December 2024, held the fifth rank in January 2025, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
