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Dec-2025
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Overview
Market Insights Snapshot
Wyld has demonstrated a robust performance across various states, maintaining a leading position in several key markets. In Arizona, California, Colorado, Michigan, Nevada, Oregon, and Washington, Wyld has consistently held the number one rank in the Edible category. This indicates a strong consumer preference and brand loyalty in these regions. Notably, in California, Wyld's sales have shown a steady upward trajectory, culminating in a significant increase by December 2025. However, in Illinois, Wyld's ranking fluctuated between first and second place, suggesting a competitive market environment that may require strategic adjustments to maintain dominance.
In other states, Wyld's performance has been notable but less dominant. For instance, in Massachusetts, the brand climbed to third place by October 2025 and maintained this position through December, indicating a positive trend. Meanwhile, in Maryland, Wyld experienced a temporary absence from the top 30 in November, which could signal a potential challenge in market penetration or distribution. Conversely, New Jersey and New York have shown consistent rankings with Wyld holding the second and third positions, respectively, indicating a stable market presence. These variations across states highlight the dynamic nature of the cannabis market and the importance of tailored strategies to sustain and enhance market share.
Competitive Landscape
In the California edibles market, Wyld has consistently maintained its leading position from September to December 2025, holding the top rank throughout this period. This dominance is underscored by a steady increase in sales, culminating in a notable peak in December. In contrast, Camino and Kanha / Sunderstorm have consistently held the second and third ranks, respectively, with Camino's sales figures showing a significant upward trend, albeit still trailing behind Wyld. This consistent lead by Wyld over its competitors highlights its strong brand presence and consumer preference in the California edibles category, suggesting that Wyld's market strategies and product offerings are effectively resonating with consumers, keeping it ahead in both rank and sales.
Notable Products
In December 2025, the top-performing product for Wyld was the CBD/CBN/THC 1:1:1 Indica Boysenberry Gummies 10-Pack, maintaining its first-place rank with a notable sales figure of $344,299. The CBN/THC 2:1 Indica Elderberry Gummies 10-Pack followed in second place, consistent with its ranking from previous months. Sativa Raspberry Gummies 10-Pack held steady in third place, showing a gradual increase in sales. Indica Marionberry Gummies 10-Pack also maintained its fourth-place position, reflecting stable sales growth. Notably, the Hybrid Huckleberry Gummies 10-Pack debuted in December with a fifth-place rank, marking its entry into the top five products for Wyld.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
