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Nov-2024
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Overview
Market Insights Snapshot
Wyld has demonstrated a strong performance in the Edible category across multiple states, consistently holding the top position in several key markets. In Arizona, California, Colorado, Michigan, Nevada, Oregon, and Washington, Wyld has maintained the number one rank from August to November 2024. This consistency suggests a strong brand presence and consumer loyalty in these regions. Notably, in California, Wyld's sales surpassed $9 million in November, marking a significant achievement. Meanwhile, in Illinois, Wyld experienced a slight dip in ranking from second to third place in November, indicating competitive pressures in the state.
In Alberta, Wyld has consistently held the second rank in the Edible category, showcasing a stable performance in the Canadian market. The brand's sales in Maryland and Missouri have seen some fluctuations, with ranks ranging from third to fifth and second to fourth, respectively, over the past months. This variability suggests a dynamic competitive landscape in these states. In New York, Wyld has maintained a steady third position, with a noticeable increase in sales in November, hinting at growing consumer interest. The absence of Wyld in the top 30 rankings in any state or category would be a cause for concern, but fortunately, Wyld's presence is robust across the board.
Competitive Landscape
In the competitive landscape of the California edible market, Wyld has consistently maintained its position as the leading brand from August to November 2024, showcasing its dominance in this category. Despite slight fluctuations in sales, Wyld's ability to retain the top rank highlights its strong brand presence and consumer loyalty. In contrast, Camino and Kanha / Sunderstorm have consistently held the second and third positions, respectively, without posing a significant threat to Wyld's leadership. Camino's sales have shown a steady increase from October to November, indicating a potential upward trend, while Kanha / Sunderstorm's sales have experienced more volatility. These insights suggest that while Wyld remains the preferred choice among consumers, competitors are actively vying for market share, emphasizing the importance for Wyld to continue innovating and engaging with its customer base to sustain its top position.
Notable Products
In November 2024, Wyld's top-performing product was the CBD/CBN/THC 1:1:1 Boysenberry Gummies 10-Pack, maintaining its number one rank for four consecutive months, with sales reaching 309,731 USD. The THC/CBN 2:1 Indica Elderberry Gummies 10-Pack also sustained its position in second place, although its sales slightly decreased compared to October. Sativa Raspberry Gummies 10-Pack held steady in third place, showing a slight increase in sales from the previous month. Indica Marionberry Gummies 10-Pack remained fourth, with consistent sales aligning closely with its October performance. The CBG/THC 1:1 Hybrid Pear Enhanced Gummies 10-Pack continued to rank fifth, showing a positive trend in sales growth since its introduction in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
