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Nov-2025
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Overview
Market Insights Snapshot
Wyld has maintained a strong presence across multiple states and provinces in the edible category, consistently ranking among the top brands. In California, Arizona, Colorado, Michigan, Nevada, Oregon, and Washington, Wyld has consistently held the number one spot from August to November 2025. This reflects their strong market penetration and consumer preference in these regions. However, in Maryland, there was a notable decline from first to fifth place in November, highlighting potential challenges or increased competition in that market.
In Illinois, Wyld experienced a dip in September and October, ranking second, but regained the top spot in November, indicating a recovery or strategic improvement. Meanwhile, in Massachusetts and New Jersey, Wyld maintained a strong position, consistently ranking in the top five, but did not reach the number one spot, suggesting room for growth. Interestingly, in Ontario, Wyld was ranked third in August, but there is no subsequent ranking data, indicating they fell out of the top 30, which could be a concern or a strategic decision. This varied performance across different regions demonstrates the complexity and competitiveness of the cannabis market, where local dynamics can significantly impact brand standings.
Competitive Landscape
In the California edible market, Wyld has consistently maintained its position as the top-ranked brand from August to November 2025, showcasing its strong market presence and consumer preference. Despite a slight dip in sales in September, Wyld's sales rebounded in October and continued to grow in November, indicating a positive trend and effective market strategies. In contrast, Camino and Kanha / Sunderstorm have held steady at the second and third ranks, respectively, without any significant changes in their positions. However, their sales figures remain considerably lower than Wyld's, with Camino and Kanha / Sunderstorm showing less dynamic growth. This stability in ranking and sales performance highlights Wyld's dominance and competitive edge in the California edible market, emphasizing its ability to capture and retain consumer interest over its closest competitors.
Notable Products
In November 2025, Wyld's top-performing product was the CBD/CBN/THC 1:1:1 Indica Boysenberry Gummies 10-Pack, maintaining its number one rank consistently from August through November, with sales reaching 317,050. The CBN/THC 2:1 Indica Elderberry Gummies 10-Pack held the second spot throughout the same period, showing a steady increase in sales figures. Sativa Raspberry Gummies 10-Pack remained third, reflecting stable consumer preference. Indica Marionberry Gummies 10-Pack and Sativa Sour Apple Gummies 10-Pack also retained their fourth and fifth positions, respectively, from August to November. This consistency in rankings indicates strong brand loyalty and product satisfaction among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
