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Oct-2024
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Overview
Market Insights Snapshot
Wyld has shown remarkable consistency and dominance in the Edible category across several states. Notably, they have maintained the top position in states such as Arizona, California, Colorado, and Nevada from July to October 2024. This consistent performance highlights Wyld's strong brand presence and consumer preference in these markets. In Illinois, Wyld improved its position from third to second, indicating a positive trend in consumer acceptance and market penetration. However, in Maryland, Wyld experienced some fluctuations, dropping from third to fourth place in October, which might suggest increased competition or changing consumer preferences in that region.
In New York, Wyld's entry into the top rankings is noteworthy, moving up to third place by October 2024 after not being in the top 30 in July. This upward movement indicates a successful market entry and growing brand recognition. Meanwhile, Missouri saw Wyld fluctuate between second and fourth positions, suggesting a competitive market environment. In Alberta, Wyld has consistently held the second position, which reflects steady performance in the Canadian market. Across these regions, Wyld's ability to maintain and improve its rankings in the Edible category showcases its strong market strategy and consumer appeal.
Competitive Landscape
In the competitive landscape of the California edibles market, Wyld has consistently maintained its position as the top-ranked brand from July to October 2024. This stability in rank underscores Wyld's dominance and strong consumer preference in the category. Despite fluctuations in sales figures, with a notable dip in September, Wyld's sales have remained significantly higher than its closest competitors. Camino, which holds the second rank, and Kanha / Sunderstorm, in third place, have not shown any changes in their rankings over the same period, indicating a relatively stable competitive environment. However, Wyld's ability to maintain its lead in sales, despite these fluctuations, highlights its strong market presence and effective brand strategies. This consistent performance suggests that Wyld is well-positioned to continue its leadership in the California edibles market.
Notable Products
In October 2024, the top-performing product from Wyld was the CBD/CBN/THC 1:1:1 Boysenberry Gummies 10-Pack, maintaining its first-place ranking consecutively since July, with sales reaching $312,933. Following closely, the THC/CBN 2:1 Indica Elderberry Gummies 10-Pack held its second-place position consistently over the same period. The Sativa Raspberry Gummies 10-Pack continued to secure the third spot, showing steady sales figures. Indica Marionberry Gummies 10-Pack remained in fourth place, reflecting a stable demand pattern. The CBG/THC 1:1 Hybrid Pear Enhanced Gummies 10-Pack, which entered the rankings in September, maintained its fifth position in October, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
