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Nov-2024
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Overview
Market Insights Snapshot
Ozone has demonstrated varied performance across different states and categories, with notable movements in rankings. In Illinois, Ozone has maintained a strong presence in the Flower category, holding steady at the second position before slipping to third in November 2024. This indicates a robust market presence, although there is a slight decline. Meanwhile, their performance in the Vapor Pens category in Illinois shows an upward trend, moving from sixth place in September to fourth by November. However, their Edible category saw a decline from fifth to eighth, suggesting room for improvement. Notably, Ozone did not make it into the top 30 for Concentrates in Michigan until November, where they debuted at sixth place, indicating a positive entry into this market.
In Massachusetts, Ozone's Flower category performance has been impressive, rising from nineteenth in September to seventh by November, showcasing significant growth. Their Vapor Pens category maintained a consistent ranking around ninth place, indicating stable performance. In Ohio, Ozone experienced a noteworthy climb in the Vapor Pens category, reaching the second spot in November, a significant leap from ninth in August. However, the Flower category saw a drop in rankings, falling out of the top 30 by November, which suggests a decline in competitive strength in that segment. These trends underscore Ozone's varied success across states, with strong performances in some categories and opportunities for growth in others.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Ozone has experienced notable fluctuations in its market position over recent months. While maintaining a consistent rank of second place from August to October 2024, Ozone dropped to third place in November 2024. This shift is particularly significant given the competitive pressure from brands like Rythm, which climbed from fourth to second place in the same period, and High Supply / Supply, which has consistently held the top spot. Despite this drop in rank, Ozone's sales figures have remained robust, indicating a strong market presence. However, the upward trajectory of Nature's Grace and Wellness, which improved its rank from eighth to fifth, suggests increasing competition that could impact Ozone's future positioning. As the market dynamics continue to evolve, Ozone's ability to adapt and innovate will be crucial in maintaining its competitive edge.
Notable Products
In November 2024, the Butterstuff Pre-Roll (1g) maintained its position as the top-performing product for Ozone, continuing its strong performance from previous months with sales reaching 21,522 units. Bananaconda (28g) climbed to the second position, showing a notable increase from fourth place in October and demonstrating a significant boost in sales figures. The Reserve - Butter Stuff (28g) saw a slight decline, moving from second to third place, indicating a shift in consumer preference within the Flower category. The Blue Zkittles Distillate Cartridge (1g) made its debut in the rankings at fourth place, suggesting a growing interest in Vapor Pens. PK Crasher Pre-Roll (1g) remained steady at fifth place, maintaining its presence in the Pre-Roll category despite a decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
