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Jan-2025
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Overview
Market Insights Snapshot
Ozone has demonstrated varying performance across different product categories and states, reflecting a dynamic presence in the cannabis market. In Illinois, Ozone has maintained a strong foothold in the Flower and Pre-Roll categories, consistently holding the second rank over the observed months. This stability in rankings suggests a solid consumer base and effective market strategies. However, in the Edible category, Ozone's rank fluctuated, peaking at 5th in October before slipping to 8th and then recovering slightly to 6th by January. The Vapor Pens segment in Illinois showed a positive trajectory, with Ozone climbing from 5th to 3rd place, indicating growing consumer preference or successful promotional efforts. Concentrates, while initially strong, saw a slight decline from 4th to 6th position, which could be an area of potential concern or opportunity for improvement.
In Massachusetts, Ozone's performance in the Flower category improved significantly, moving from 8th to 4th position, which might reflect increased brand recognition or product quality. Meanwhile, in the Vapor Pens category, Ozone maintained a steady presence, though it experienced a slight dip from 6th to 7th place in January. In Michigan, Ozone's Flower category showed some volatility, peaking at 7th before dropping back to 9th, suggesting potential competitive pressures or shifts in consumer preferences. The Vapor Pens category in Michigan saw a consistent ranking around the 12th and 13th positions, which might indicate a need for strategic adjustments. Notably, in Ohio, Ozone was absent from the top 30 in the Flower category after October, which could highlight a significant challenge or market gap that needs addressing. However, the Edible category showed promise, with Ozone climbing to 5th place, establishing a stronghold in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Ozone has demonstrated a consistent performance, maintaining a strong position despite fluctuations among its competitors. From October 2024 to January 2025, Ozone held the second rank in three out of the four months, briefly dropping to third in November 2024. This indicates a resilient market presence, especially when compared to Rythm, which saw more volatility, moving between the second and fourth positions. Ozone's sales figures remained robust, showing a steady upward trend from November 2024 to January 2025, which is a positive indicator of its market strategy's effectiveness. In contrast, High Supply / Supply consistently dominated the top rank, showcasing a significant lead in sales. Meanwhile, Simply Herb maintained the fourth position throughout, indicating a stable but less competitive stance compared to Ozone. These dynamics suggest that while Ozone faces stiff competition, particularly from High Supply / Supply, its ability to sustain high sales and ranking highlights its competitive edge in the Illinois Flower market.
Notable Products
In January 2025, the top-performing product from Ozone was Butterstuff Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent first-place rank from previous months, even though its sales decreased to 14,652 units. Blue Zkittles Distillate Cartridge (1g) in the Vapor Pens category climbed to the second position from fourth in December, showing a slight increase in sales. Butterstuff Popcorn (7g) in the Flower category dropped to third place from second in December, indicating a decrease in sales performance. Sativa Sour Assorted Gummies 10-Pack (100mg) in the Edible category moved to fourth place from third, with a notable drop in sales figures. Granddaddy Purp Distillate Cartridge (1g) entered the rankings for the first time in January, securing the fifth position.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
