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Oct-2024
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Overview
Market Insights Snapshot
Ozone's performance across various states and product categories reveals interesting trends. In Illinois, Ozone maintained a strong presence in the Flower category, consistently holding the second position from July to October 2024. This stability is contrasted by a slight decline in the Concentrates category, where they dropped from second to fourth place over the same period. Meanwhile, Ozone's Vapor Pens saw a positive uptick in Illinois, moving from fifth to fourth place, indicating a growing consumer preference for their products in this category. In Massachusetts, Ozone's Flower category made a notable leap from being unranked in July and August to securing the ninth position by October, signifying a rapid increase in market acceptance.
In Michigan, Ozone's Flower products demonstrated impressive growth, climbing from the 14th position in July to seventh by October, which suggests a strengthening foothold in this competitive market. Similarly, their Vapor Pens category in Michigan showed a positive trajectory, improving from the 15th position in July to ninth in October. In Ohio, Ozone's Vapor Pens witnessed a remarkable rise from being unranked in July to capturing the fourth position by October, highlighting a significant surge in consumer demand. However, in Maryland, Ozone's presence was limited to Vapor Pens, where they appeared in the rankings only in August, taking the 15th spot, indicating potential for growth but also highlighting the need for a stronger market strategy.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Ozone has consistently maintained its position as the second-ranked brand from July to October 2024. Despite facing stiff competition, Ozone's sales have shown resilience, particularly in October, where it experienced a notable increase in sales, contrasting with the declining sales of its competitors. High Supply / Supply has held the top rank throughout this period, but its sales have been on a downward trend, potentially opening opportunities for Ozone to close the gap. Meanwhile, Rythm, which consistently ranked third until October, dropped to fourth place, indicating potential vulnerabilities. Interestingly, Simply Herb has shown improvement by climbing to the third position in October, suggesting a dynamic shift in consumer preferences. These shifts highlight Ozone's strong market presence and potential for further growth amidst fluctuating competitor performance.
Notable Products
In October 2024, the top-performing product from Ozone was the Butterstuff Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one rank with sales of 26,492 units. The Reserve - Butter Stuff (28g) in the Flower category dropped to second place after leading in September, indicating a slight decrease in popularity. Bananaconda Pre-Roll (1g) showed a significant improvement, rising to third place from fifth in September, demonstrating a notable increase in consumer interest. The Bananaconda (28g) in the Flower category also made a strong appearance, ranking fourth, up from its previous absence in the top ranks. Lastly, the PK Crasher Pre-Roll (1g) entered the rankings at fifth place, marking its first appearance in the top five for this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
