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Nov-2024
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Overview
Market Insights Snapshot
1Spliff has shown varied performance across different categories and regions in recent months. In the Alberta market, the brand made notable strides in the Pre-Roll category, breaking into the top 30 by October 2024 and maintaining its position in November. This upward movement from a rank of 40 in August to 30 in November indicates a significant improvement in market presence. The jump in sales from August to October suggests a successful strategy, possibly involving new product introductions or effective marketing campaigns. However, despite these gains, 1Spliff was not in the top 30 in Alberta earlier in the year, highlighting a competitive landscape that the brand is only beginning to penetrate.
In contrast, the Ontario market tells a slightly different story. 1Spliff maintained a relatively stable presence in the Pre-Roll category, consistently ranking around the mid-teens from August to November 2024. This consistency suggests a loyal customer base or effective retention strategies. However, a slight dip in rank from 13 in October to 15 in November, coupled with a decrease in sales, might indicate emerging challenges or increased competition. The brand's ability to hold a steady position in such a populous market is commendable, but the slight decline warrants a closer look at market dynamics and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, 1Spliff has shown a dynamic performance over the past few months. Despite a slight dip in November 2024, where it ranked 15th, 1Spliff demonstrated a strong upward trend earlier, peaking at 13th place in both September and October. This fluctuation in rank reflects the competitive pressure from brands like Spinach, which consistently maintained a higher rank, although it too experienced a downward trend from 8th in August to 13th in November. Meanwhile, CountrySide Cannabis closely shadowed 1Spliff, maintaining a stable rank around the 14th position. Interestingly, Color Cannabis made a notable comeback, climbing from a rank outside the top 20 in September to 17th in November. These shifts highlight the competitive volatility in the Ontario Pre-Roll market, suggesting that while 1Spliff has maintained a competitive edge, continuous strategic adjustments are essential to sustain and improve its market position.
Notable Products
In November 2024, Hawaiian Snowcone Pre-Roll 7-Pack (3.5g) emerged as the top-performing product for 1Spliff, maintaining its number one rank from September 2024 with sales of 6851. Pink Lemonade Pre-Roll 7-Pack (3.5g) followed closely in second place, having dropped from its top position in October. Cannon Pre-Roll (1g) showed significant improvement, climbing to third place from fifth in October. Grape Escape Pre-Roll 7-Pack (3.5g) remained steady in fourth position across the months. Meanwhile, Orange Rntz Pre-Roll 7-Pack (3.5g) saw a decline, falling to fifth place from its previous third position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
