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Oct-2024
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Overview
Market Insights Snapshot
In examining the performance of 1Spliff across different categories and regions, notable trends emerge, particularly in the Pre-Roll category. In Alberta, 1Spliff has consistently hovered outside the top 30, with rankings fluctuating between 33rd and 40th from July to October 2024. This indicates a struggle to secure a strong foothold in the Alberta market, despite a slight improvement in sales from September to October. Conversely, in Ontario, 1Spliff has consistently maintained a position within the top 20, showing a gradual ascent from 17th in July to 14th in September, before slightly dropping to 15th in October. This consistent performance in Ontario suggests a more favorable reception and possibly a stronger brand presence in this market.
When analyzing category-specific performance, the Pre-Roll category in Ontario stands out for 1Spliff. The brand's movement from 17th to 14th place over the months indicates a positive trend, supported by a steady increase in sales figures. However, the inability to break into the top 30 in Alberta's Pre-Roll category suggests a potential area for improvement or a need for strategic adjustments. The contrasting performances between these two provinces highlight the varied market dynamics and consumer preferences that 1Spliff must navigate. Understanding these regional differences is crucial for the brand to optimize its strategy and expand its market share effectively.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, 1Spliff has demonstrated a steady presence, maintaining a rank within the top 20 brands from July to October 2024. Despite facing stiff competition, 1Spliff improved its rank from 17th in July to 15th in October, indicating a positive trend in market positioning. Notably, Spinach has seen a decline from 10th to 13th place, potentially opening opportunities for 1Spliff to capture more market share. Meanwhile, Thumbs Up Brand has shown significant upward momentum, climbing from 33rd to 16th place, which could pose a future threat if their growth continues. CountrySide Cannabis has maintained a stable rank close to 1Spliff, indicating a consistent rivalry, while BoxHot has seen a slight decline, moving from 16th to 17th place. These dynamics suggest that while 1Spliff is on a positive trajectory, it must continue to innovate and differentiate to maintain and improve its standing in this competitive market.
Notable Products
In October 2024, the top-performing product for 1Spliff was the Hawaiian Snowcone Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its leading position from September with notable sales of 7,448 units. The Orange Rntz Pre-Roll 7-Pack (3.5g) held steady in the second position, despite a slight decline in sales to 6,537 units. New to the rankings, the Cannon Pre-Roll (1g) emerged in third place, indicating a strong market entry. The Pink Lemonade Pre-Roll 7-Pack (3.5g) remained in fourth place, showing a recovery in sales compared to September. Grape Escape Pre-Roll 7-Pack (3.5g) slipped to fifth place, continuing its gradual decline in ranking since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
