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Nov-2024
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Overview
Market Insights Snapshot
High Supply / Supply has demonstrated a consistent presence in the Illinois market, particularly in the Flower category where it has maintained the number one rank from August through November 2024. This dominance in the Flower category is notable, as it reflects sustained consumer preference and market penetration. In the Concentrates category, however, the brand experienced a decline, dropping from 5th in August to 8th in September, and subsequently falling out of the top 30 in the following months. This indicates a potential area for improvement or strategic reevaluation. In the Pre-Roll and Vapor Pens categories, High Supply / Supply showed mixed results, with slight fluctuations in rankings but remaining within the top 20 in Illinois.
In Massachusetts, High Supply / Supply has consistently held the second position in the Flower category, suggesting a strong foothold similar to its performance in Illinois. However, its performance in the Pre-Roll category saw a decline, moving from 10th place in September to 14th in November. Meanwhile, in the Michigan market, the brand made a significant leap in the Flower category, improving its rank from 13th in September to 5th by November, indicating a positive trajectory and growing consumer interest. In contrast, the brand did not appear in the top 30 for any category in Ohio beyond September, suggesting challenges in gaining traction in that state.
Competitive Landscape
In the competitive landscape of the Illinois flower category, High Supply / Supply has consistently maintained its position as the top-ranked brand from August to November 2024. Despite a noticeable decline in sales from August to October, High Supply / Supply rebounded in November, indicating a potential recovery or effective strategic adjustments. Meanwhile, Rythm experienced fluctuations, dropping from third to fourth place in October before climbing to second in November, suggesting a competitive push that High Supply / Supply should monitor closely. Ozone maintained a steady second place until November when it slipped to third, possibly due to increased competition or market dynamics. These shifts highlight the dynamic nature of the market and underscore the importance for High Supply / Supply to continue innovating and adapting to maintain its leading position.
Notable Products
In November 2024, High Supply / Supply's top-performing product was Cookies N Cream Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales figure of 10,048 units. Following closely was Purple Plague Popcorn (7g) in the Flower category, securing the second rank. London Pound Mints Pre-Roll (1g) and LA Kush Cake Pre-Roll (1g) took the third and fourth positions, respectively, both also in the Pre-Roll category. Chocolate OG (3.5g) in the Flower category rounded out the top five. Compared to previous months, these products have consistently maintained high rankings, indicating strong consumer preference and stable sales performance for High Supply / Supply.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
