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Dec-2024
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Overview
Market Insights Snapshot
High Supply / Supply has shown notable performance across various cannabis categories and states, with significant achievements in the Illinois market. In the Flower category, the brand has consistently maintained the top position throughout the last four months of 2024, indicating strong consumer demand and brand loyalty. In the Pre-Roll segment, High Supply / Supply has demonstrated upward momentum, climbing from the 10th position in September to the 5th by December. However, the brand did not rank in the top 30 for Concentrates in Illinois, which could suggest potential areas for growth or a need for strategic adjustments. Meanwhile, the Vapor Pens category saw a slight decline, moving from 16th to 18th position over the same period, indicating possible challenges in maintaining market share.
In Massachusetts, High Supply / Supply has maintained a stable second position in the Flower category, which reflects a strong foothold in this market. The Pre-Roll category experienced some fluctuations, dropping to 14th position in October before recovering to 10th by December, suggesting a resilient market strategy. In Michigan, the brand has made significant strides in the Flower category, advancing from the 13th position in September to 6th by December, showcasing impressive growth. However, in Ohio, the brand was only ranked in the Flower category in September, where it held the 25th position, and did not appear in the top 30 in subsequent months, indicating potential challenges or opportunities for expansion in that market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, High Supply / Supply has consistently maintained its top position from September to December 2024, showcasing a robust market presence. Despite fluctuations in sales figures, with a noticeable increase from October to December, High Supply / Supply's ability to retain the number one rank highlights its strong brand loyalty and market strategy. Competitors such as Ozone and Rythm have shown dynamic shifts in their rankings, with Ozone moving between second and third place, while Rythm fluctuated between second and fourth. These changes indicate a competitive market where High Supply / Supply's consistent leadership could be attributed to effective marketing strategies and customer retention efforts. The data suggests that while competitors are vying for market share, High Supply / Supply's dominance remains unchallenged, making it a formidable player in the Illinois Flower market.
Notable Products
In December 2024, High Supply / Supply's top-performing product was Kush Mints Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 10,325 units. Following closely was Chocolate OG (3.5g) in the Flower category, which ranked second. Rancid Rainbow Shake (7g) also in the Flower category took the third spot. Pineapple Express Pre-Roll (1g) and Kush Mints Shake (7g) rounded out the top five, ranking fourth and fifth respectively. Notably, these products did not appear in the top ranks in the previous months, indicating a significant rise in popularity and sales for December.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
