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Jan-2025
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Overview
Market Insights Snapshot
High Supply / Supply has demonstrated a strong presence in the Illinois market, particularly in the Flower category where it consistently held the top rank from October 2024 through January 2025. This sustained leadership is indicative of their robust performance and popularity among consumers in the state. In the Pre-Roll category, the brand showed significant upward movement, climbing from the 10th position in October 2024 to the 5th position by December 2024, before maintaining that rank into January 2025. However, their performance in the Vapor Pens category saw a slight decline, dropping from 17th to 20th place by January 2025, which suggests potential challenges in this segment.
In Massachusetts, High Supply / Supply maintained a strong presence in the Flower category, consistently holding the 2nd rank throughout the four-month period, showcasing their competitive edge. The brand also improved its standing in the Pre-Roll category, rising from 14th place in October 2024 to 10th place by December 2024, maintaining this position into January 2025. Meanwhile, in Michigan, the brand saw a notable climb in the Flower category, moving from 12th place in October 2024 to 5th place by December 2024, before slightly dropping to 7th in January 2025. This indicates a growing acceptance and demand for their Flower products in Michigan, although there is room for improvement to regain their peak position.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, High Supply / Supply has consistently maintained its top position from October 2024 to January 2025, demonstrating its strong market presence and customer loyalty. Despite the competitive pressure from brands like Ozone and Rythm, which have fluctuated between second and third positions, High Supply / Supply's sales figures have shown a robust performance, with a noticeable peak in December 2024. This consistent leadership in rank and sales suggests that High Supply / Supply has effectively captured consumer preference, likely due to a combination of product quality, brand recognition, and strategic market positioning. Meanwhile, Ozone and Rythm continue to vie for the second spot, indicating a competitive but stable market environment where High Supply / Supply remains the brand to beat.
Notable Products
In January 2025, High Supply / Supply's top-performing product was Purple Plague Popcorn (7g) in the Flower category, which rose to the number one spot with notable sales of 5,594 units. Pineapple Express Popcorn (7g), also in the Flower category, secured the second position, marking its debut in the rankings. Chocolate OG (3.5g) maintained a strong presence in the Flower category, climbing to third place despite a slight decrease in sales figures from December 2024. Candy Haze Infused Pre-Roll (1g) entered the rankings at fourth place, while Cookies N Cream Pre-Roll (1g), previously the top-ranked product in November 2024, fell to fifth place. This shift in rankings highlights the dynamic changes within High Supply / Supply's product lineup over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
