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Sep-2024
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Overview
Market Insights Snapshot
High Supply / Supply has shown varied performance across different states and product categories. In Illinois, the brand has consistently maintained a stronghold in the Flower category, ranking first from June to September 2024, indicating a strong consumer preference and brand loyalty in this segment. However, in the Pre-Roll category, there was a notable decline from a steady fifth position to tenth place in September, suggesting increased competition or shifting consumer preferences. Their performance in the Vapor Pens category also saw a slight dip, moving from 18th to 22nd place, which could be a point of concern for the brand's market strategy in Illinois.
In Massachusetts, High Supply / Supply has maintained a solid second position in the Flower category, reflecting consistent brand strength and market penetration. The Pre-Roll category saw improvement, moving from 14th to 11th place by September, indicating positive momentum. On the other hand, in Michigan, the brand experienced fluctuations within the Flower category, with rankings varying from 15th to as high as 5th before settling at 10th place, highlighting a competitive market landscape. In Ohio, the brand entered the top 30 in the Flower category only in August, ranking 21st, but slipped to 24th by September, suggesting a challenging entry into this market.
Competitive Landscape
In the competitive landscape of the Illinois flower category, High Supply / Supply has consistently maintained its top position from June to September 2024, demonstrating its strong market presence and consumer preference. Despite fluctuations in sales, with a peak in August followed by a slight dip in September, High Supply / Supply's leadership remains unchallenged. Competitors like Ozone and Simply Herb have shown dynamic movements in rankings, with Ozone advancing from third to second place in July and maintaining this position through September, while Simply Herb experienced a drop from second to fourth in July, before recovering to third by September. These shifts highlight the competitive pressure within the market, yet High Supply / Supply's ability to sustain its number one rank underscores its resilience and strong brand loyalty among consumers in Illinois.
Notable Products
In September 2024, the top-performing product for High Supply / Supply was the Grease Monkey x Tina Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales totaling 14,900 units. Following closely, the 99 Scoops Pre-Roll (0.5g) and Lemon Triangle Kush Pre-Roll (1g) secured the second and third positions, respectively. The Slurricrasher Pre-Roll (1g) and Smackin' Pre-Roll (1g) rounded out the top five, showing strong performance in the Pre-Roll category. Notably, this marks the first month these products have appeared in the rankings, indicating a significant introduction or surge in popularity. This shift in rankings suggests a successful product launch or marketing strategy by High Supply / Supply in September 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
