Oct-2024
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Overview
Market Insights Snapshot
303 Cannabis has shown notable improvement in the Pre-Roll category in Colorado over the past few months. In July 2024, the brand was not among the top 30, ranking 47th, but by October 2024, it climbed to 27th place. This upward trajectory indicates a strategic penetration into the Colorado market, likely driven by effective marketing or product offerings that resonate well with consumers. The steady increase in sales from July to October, with a notable jump from July to August, underscores the brand's growing acceptance and popularity in the state.
While 303 Cannabis has made strides in the Colorado Pre-Roll category, it is important to note the absence of rankings in other states and categories. This suggests that the brand's influence remains primarily localized within Colorado, and it has yet to make a significant impact elsewhere. For stakeholders, this could either be seen as an opportunity for expansion or a need to consolidate and strengthen its position in its home market. The brand's focused success in Colorado could serve as a blueprint for potential growth in other regions, should they choose to expand their reach.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, 303 Cannabis has shown a notable upward trend in its ranking from July to October 2024, moving from a position outside the top 20 to securing the 27th spot. This improvement is indicative of a positive trajectory in sales performance, although still trailing behind key competitors. For instance, Fuego Farms (CO) experienced fluctuations but maintained a stronger presence, peaking at 9th place in August before dropping to 25th in October. Similarly, All Good Collective consistently outperformed 303 Cannabis, with ranks as high as 14th in September. Despite these challenges, 303 Cannabis's consistent sales growth suggests potential for further advancement, especially if it can capitalize on the volatility observed in competitors like Classix and Vera, which have struggled to maintain stable rankings.
Notable Products
In October 2024, the top-performing product for 303 Cannabis was Lemon Gas Pre-Roll (1g), which secured the number one rank with sales reaching 32,182 units. Following closely, Purple Fritter Funk Pre-Roll (1g) rose significantly in rank from fifth in September to second in October, indicating a strong increase in popularity and sales. Watermelon Ranchers Pre-Roll (1g) maintained a consistent performance, ranking third in October, though it saw a decrease in sales compared to the previous month. Glue Ball Pre-Roll (1g) entered the rankings at fourth place in October, suggesting a new product gaining traction. Chem #4 OG Pre-Roll (1g), which was third in August, did not rank in October, indicating a shift in consumer preferences or availability issues.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.