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Sep-2024
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Overview
Market Insights Snapshot
In the beverage category, Ace Valley's performance has shown some variability across provinces. In Alberta, the brand has maintained a relatively stable presence, consistently ranking around the 18th position from June to September 2024. This suggests a steady demand for their beverages in this province. Meanwhile, in British Columbia, Ace Valley started strong with a consistent 15th rank from June to August but dropped to 17th in September, indicating a slight decline. Despite this drop, their sales figures in British Columbia were robust, peaking in August before a significant decline in September. This could point to seasonal trends or increased competition in the region.
In Ontario, Ace Valley's performance in the beverage category has been more volatile. The brand has seen a downward trend in rankings, slipping from 25th in June to 28th by September. This decline is mirrored in their sales, which have decreased consistently over the months, with a notable drop in September. The absence of Ace Valley from the top 30 in some months could signal challenges in maintaining market share amidst a competitive landscape. This trend might be an area of concern for stakeholders, as it suggests potential areas for strategic improvement or re-evaluation of market strategies in Ontario.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Ace Valley has experienced notable fluctuations in rank and sales over the past few months. Despite maintaining a steady position at rank 15 from June to August 2024, Ace Valley saw a dip to rank 17 in September. This decline coincided with a significant drop in sales from August to September, indicating potential challenges in maintaining market share. Meanwhile, Señorita showed resilience by rebounding to rank 16 in September after being absent from the top 20 in August, suggesting a competitive edge that could threaten Ace Valley's position. Additionally, Sheeesh! emerged as a strong contender, entering the rankings at 14 in August and maintaining this position in September, highlighting a growing presence in the market. On the other hand, Second Nature appeared sporadically, only ranking in June and August, which may indicate inconsistencies in their market strategy. These dynamics underscore the competitive pressures Ace Valley faces in the British Columbia beverage market, emphasizing the need for strategic adjustments to regain and sustain its market position.
Notable Products
In September 2024, Ace Valley's CBD:CBG Blueberry Acai Sparkling Water maintained its top position in the Beverage category, continuing its reign from August with sales of 5,921 units. The CBD Passion Fruit Guava Sparkling Water, which previously held the top rank in June and July, dropped to the second position in September, reflecting a significant decline in sales. In the Edible category, the CBD/THC 4:1 Grapefruit Gummies 2-Pack moved up to third place from its consistent fifth place in July and August, indicating a growing consumer interest. The Thrust - Watermelon Goji Gummies 2-Pack, despite a drop in sales, managed to secure the fourth position, slightly falling from its third place in August. Lastly, the CBD/THC 5:1 Lust Cherry Rose Gummies 2-Pack consistently held the fifth position from July through September, showing stability in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
