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Nov-2024
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Overview
Market Insights Snapshot
In the province of British Columbia, Ace Valley has shown a relatively stable performance within the Beverage category. The brand maintained a ranking within the top 20, fluctuating slightly between the 15th and 17th positions from August to November 2024. This consistency suggests a steady consumer base and brand presence in the region. However, the sales figures have seen a decline from August to October, with a slight rebound in November. This trend could indicate seasonal purchasing patterns or shifts in consumer preferences that the brand may need to address to enhance its market position.
In contrast, Ace Valley's performance in Ontario presents a different narrative. The brand has struggled to secure a strong foothold, with rankings hovering around the 26th to 28th positions within the Beverage category. Notably, the brand was not among the top 30 in some months, highlighting a potential challenge in capturing market share in this competitive landscape. Despite these challenges, there was a notable uptick in sales in October, suggesting a brief surge in consumer interest or effective promotional efforts. This fluctuation underscores the importance of strategic initiatives to solidify Ace Valley's presence in Ontario's market.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Ace Valley has shown a modest yet noteworthy performance over recent months. From August to November 2024, Ace Valley's rank fluctuated slightly, starting at 15th, dipping to 17th in September and October, and then improving to 16th in November. This slight recovery in rank is indicative of a stabilization in sales, which saw a decline from August to October but showed a slight increase in November. Comparatively, Solei maintained a more stable position, consistently ranking between 12th and 14th, while TeaPot experienced a downward trend, dropping from 8th to 13th over the same period. Despite the challenges, Ace Valley's ability to improve its rank in November suggests resilience and potential for growth, especially as competitors like TeaPot face declining sales. This dynamic indicates an opportunity for Ace Valley to capitalize on market shifts and potentially capture a larger market share in the coming months.
Notable Products
In November 2024, Ace Valley's top-performing product was the CBD/CBG Blueberry Acai Sparkling Water, maintaining its position as the number one product for four consecutive months with sales reaching 5,628 units. Following closely, the CBD Passion Fruit Guava Sparkling Water held steady in the second position, although its sales figures showed a decline compared to previous months. The CBD/THC 4:1 Grapefruit Gummies 2-Pack remained in the third spot, demonstrating a significant increase in sales from October to November. Thrust - Watermelon Goji Gummies re-entered the rankings at fourth place, recovering from an absence in October. Finally, the CBD :THC 2:1 AC/DC Distillate Cartridge slipped one rank to fifth, indicating a slight decrease in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
