Dec-2024
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Overview
Market Insights Snapshot
All Good Collective has shown a notable performance trajectory in the Colorado market, particularly within the Pre-Roll category. In September 2024, the brand was ranked 19th, but it experienced a dip in October, falling out of the top 30. However, their resilience is evident as they climbed back to the 28th position in November and improved further to 21st by December. This upward movement suggests a strategic recovery, possibly driven by changes in consumer preferences or marketing strategies. The fluctuation in rankings highlights the competitive nature of the Pre-Roll category in Colorado, where maintaining a consistent presence in the top ranks requires adaptability and innovation.
Despite the initial setback in October, the sales figures for All Good Collective in Colorado reveal a positive trend towards the end of the year. The brand's sales rebounded from a low in October to a significant increase by December, indicating a successful strategy in regaining market share. The absence from the top 30 in October could be seen as a challenge, yet their ability to recover and improve their ranking in the subsequent months is a testament to their resilience and market understanding. This performance in Colorado's Pre-Roll category is indicative of a brand that, while facing challenges, can adapt and optimize its approach to meet consumer demands and market conditions effectively.
Competitive Landscape
In the competitive landscape of the pre-roll category in Colorado, All Good Collective has experienced notable fluctuations in its market position, which can be attributed to dynamic shifts among its competitors. After starting strong in September 2024 with a rank of 19, All Good Collective saw a decline to 33 in October, indicating a significant drop in sales performance. However, the brand made a recovery by December, climbing back to a rank of 21. This rebound suggests a strategic adjustment or market response that helped regain its footing. In contrast, The Colorado Cannabis Co. showed consistent performance, maintaining a top 20 presence throughout the period, which might have pressured All Good Collective's market share. Meanwhile, Next1 Labs LLC remained stable, albeit at the lower end of the top 20, while Spectra and Packs (fka Packwoods) demonstrated upward momentum, with Spectra making a notable leap from 45 to 23 by December. These competitive dynamics highlight the importance for All Good Collective to continuously innovate and adapt to maintain and improve its market position in a highly competitive pre-roll market in Colorado.
Notable Products
In December 2024, the top-performing product for All Good Collective was the Blackberry Infused Pre-Roll 10-Pack (3.5g), maintaining its number one rank from the previous month with sales of $828. The Pineapple Infused Pre-Roll 10-Pack (5g) rose to the second position, showing a significant improvement from its fourth-place rank in November. The Grape Infused Pre-Roll 10-Pack (3.5g) was ranked third, a slight drop from its second position the previous month. The Vanilla Infused Pre-Roll 10-Pack (5g) fell to fourth place from its third rank in November. Notably, the Vanilla Infused Pre-Roll (1g) made its first appearance in the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.