Sep-2024
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Overview
Market Insights Snapshot
All Good Collective has demonstrated a notable performance in the Pre-Roll category in Colorado. Over the summer months of 2024, the brand has shown a consistent upward trend in its rankings. Starting from a rank of 15 in June, All Good Collective improved to 11 by September. This upward movement is indicative of a growing market presence and consumer preference for their offerings in this category. The sales figures have also supported this trend, with a significant increase from June to September, suggesting effective strategies in either marketing or product development, or possibly both.
However, the absence of All Good Collective from the top 30 rankings in other states or categories could be a point of concern or a strategic decision to focus efforts on specific markets like Colorado. The brand's concentrated success in the Pre-Roll category might suggest a strong brand identity or product differentiation that resonates particularly well with consumers in this region. This specialization might be a double-edged sword, as it reflects a stronghold in a specific market but also highlights potential missed opportunities for expansion or diversification. Observing how All Good Collective navigates these dynamics in the future could provide deeper insights into their strategic directions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, All Good Collective has shown a promising upward trajectory in its rankings over the past few months. Starting from a rank of 15 in June 2024, it has climbed to the 11th position by September 2024, indicating a positive trend in market presence. This improvement is noteworthy, especially when compared to brands like Bonsai Cultivation, which also improved its rank from 18 to 9, and LoCol Love (TWG Limited), which maintained a steady rank around 10. Meanwhile, Dutch Botanicals experienced fluctuations, dropping out of the top 20 in August before recovering to 12th place in September. Despite these competitive pressures, All Good Collective's consistent sales growth, culminating in a significant increase by September, positions it as a strong contender in the market, suggesting potential for further advancement in rank and sales.
Notable Products
In September 2024, the top-performing product for All Good Collective was the Grape Infused Pre-Roll 10-Pack (3.5g) from the Pre-Roll category, which climbed to the number one rank with impressive sales of 2145 units. This marks a significant leap from its consistent second-place ranking in the previous three months. The Blackberry Infused Pre-Roll 10-Pack (3.5g), which had maintained the top spot from June to August, moved to second place. Maintaining its third position was the Vanilla Infused Pre-Roll 10-Pack (5g), showing a steady performance over the months. The Pineapple Infused Pre-Roll 10-Pack (5g) also remained consistent, holding the fourth rank for September, while the Menthol Infused Pre-Roll 10-Pack (10g) entered the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.